Leah Schiano

Leah Schiano – Marketer

50+ NYT Bestsellers marketed!! Experienced content and brand marketer with 9+ years in publishing.

Overview

I'm an experienced Children's marketer that specializes in picture and chapter books promotions, but also have experience in general fiction, YA, and middle grade. I work with authors and illustrators to help them best positions their book to consumers and booksellers by crafting eye catching copy, helping brainstorm creative ways to market (e.g, swag items like bookmarks, activities, posters, bolster social media presence, etc). I've worked on New York Times bestselling picture books such as Change Sings, Dragons Love Tacos, Dragons Love Tacos 2, The Day the Crayons Quit, and The Book with No Pictures.
Services
Fiction
Comics & Graphic Novels Contemporary Fiction Middle Grade Picture Books Young Adult
Certifications
  • Denver Publishing Institute Certificate

Work experience

Audible

May, 2022 — Present

Content Marketer for Audible Originals and Exclusives, focusing on marketing strategy and campaign management for our core fiction, kids, and teens audiobooks and podcasts.

Penguin Random House

Apr, 2021 — Apr, 2022 (about 1 year)

Marketing strategy, copywriting, and collateral creation for New York Times bestselling picture books, chapter books, and brands.

Penguin Random House

Feb, 2018 — Apr, 2021 (about 3 years)

Projects

The Book of Mistakes

Collaborated with a publicist and author to create signed prints to send to top Children's only accounts with a finished book. This gorgeous debut picture book sold more than 1,000 copies in its first week.

Dragons Love Tacos 2: The Sequel

I executed a collaborative marketing campaign from a pre-order campaign that garnered more than 10,000 pre-orders to in-store merchandising (displays, standees, activity kits) that allowed the book to debut at #1 on the New York Times bestseller list.

Portfolio

The Year We Learned to Fly

Woodson, Jacqueline

Milo Imagines the World

de la Peña, Matt

My Heart

Luyken, Corinna

The Book of Mistakes

Corinna Luyken

Zoom meets Beautiful Oops! in this memorable picture book debut about the creative process, and the way in which "mistakes" can blossom into inspirationOne eye was bigger than the other. That was a mistake. The weird frog-cat-cow thing? It made an excellent bu... read more
Chelsea Clinton introduces tiny feminists, mini activists and little kids who are ready to take on the world to thirteen inspirational women who never took no for an answer, and who always, inevitably and without fail, persisted. Throughout American history, t... read more
The hilarious sequel to the smokin’ hot New York Times best seller, perfect for story time News alert! It has just been discovered that there are NO MORE TACOS left anywhere in the world. This is a huge problem because, as you know, dragons love tacos. If only... read more

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