Overview
Services
Fiction
Non-Fiction
Awards
- Bookseller Shooting Star 2020
- Bronze Bullseye Award at the British Podcast Awards
- Consumer Podcast of the Year at the Campaign Publishing Awards
- Official Webby Honoree in Podcasts (Diversity and Inclusion)
Certifications
- Publishing Training Centre: Proofreading for Editors
- BA (Hons) Digital Media Design
- London Institute of Photography: Professional Photography Course
Work experience
Penguin Random House
Penguin Press
Penguin Random House
Vintage Books
Waterstones
Projects
Read the Year
Knowing that Penguin's social media audiences loved a reading challenge, I developed a year-long one called Read the Year. Unlike other literary challenges that ask participants to read a specific number of books, the aim of Read the Year was to give our audiences a gentle and accessible framework to guide and track their reading throughout the year.
#AskPenguin
Inspired by Twitter Q and As with high-profile celebrities, I took the idea and used it as a way for Penguin to regularly share personalised reading recommendations with its social media audience. Users post what type of book they'd like to read and I (although, I later managed to rope in a few colleagues!) would respond with a book we thought they'd enjoy. This has been a hugely successful project – in the few years I ran it, we collectively gave out almost 30, 000 book recommendations across Twitter, Facebook and Instagram – and this is now a flagship project for Penguin's social media.
@penguinukbooks social media strategy + community management
As Penguin's social media manager for several years, I put together a clear and measurable strategy for all its social media channels and managed their day to day management, including copywriting and photography. Under my management, Penguin's Twitter saw a 21% increase in followers and Instagram saw an almost 200% increase in followers, with a significant increase in audience engagement across all of our social media accounts.
Social media strategy for Michelle Obama's Becoming
I worked closely with the book's comms team to create and deliver an organic social media and digital content strategy, covering activity from acquisition to publication and beyond, using Penguin's social media, newsletter and website. The event strategy for social media supporting a live event at the Royal Festival Hall was particularly successful and our activity was selected by Twitter to be included in the week's Twitter Moments.
This Is Spoke
This Is Spoke is an award-winning uncensored podcast for a Gen Z audience that aims to unpack some of the biggest issues in youth culture, through a literary and musical lens. We cover topics such as microaggressions, mental health, cancel culture, problematic faves and everything in between.
This Is Spoke is a pioneering example of cross-company collaboration between Penguin Random House UK, Fremantle and BMG; it's a project that has been able to leverage the expertise of all three companies involved to create a new project that is original and distinctive from anything else on their rosters.
In 2020, This Is Spoke was shortlisted in several categories at the inaugural Publisher Podcast Awards, has been named a Webby Awards Honoree, won a Bronze awards at the British Podcast Awards and been named Podcast of the Year at the Campaign Publishing Awards.
