Emily Engwall – Marketer

I am currently a Marketing and Publicity assistant at Sourcebooks in Naperville with 2 years of experience in publishing.

I am eager to help you spread the word about your book and ensure that it reaches the perfect audience! ​​Social media, newsletter, and website optimization are my specialities, and I have 10+ years of personal experience and 2 years professional experience in this space.

I especially love to work within the genres of mystery/thriller/horror, and romance!

SERVICES I OFFER

Social Assets:

- Graphics + Copy: Copy for social media posts and optimized graphics to post on all social media sites.

- Graphics Set: optimized graphics set in the five typical sizes associated with social media. (Twitter, Facebook, Instagram, Instagram Story, YouTube)

- Social Optimization: Review and consultation of your current social media sites with a detailed report about how you can optimize it to get better impressions and traction.

- Social Media Header Graphics: header and icon creation to promote your book on socials.

- Social Media Creation: I will create a social media account for you, including optimization, social header and icon, and detailed report with tips and tricks on how to reach your audience.

Digital Assets

- Digital Marketing Plan: general overview of the digital marketing process.

Weekly, monthly, and annual break-down leading up to release with things you should be working on/doing to market your book with examples and ideas on how to push your book to the next level.

- Email Pitching Guide: Detailed explanation on pitching to both media and influencers

Standard email pitch template you can use for your book or tailor to other books

- Press Release: written press release about your book you can use when pitching your book.

- Online Copy Optimization: consultation and optimization of online copy; can be online book description or author bio. Includes SEO optimization for online portals.

- Influencer list curation (paired with email pitch writing/consultation)

Email Marketing

- Email Newsletter Optimization: review and consultation of your current email newsletter, with a detailed report on how you can optimize it to get better open rates and click rates.

- Email Newsletter Starter Package: I will create a newsletter campaign for you on the platform of your choosing, create a template for your emails, and design a header and footer for your newsletter.

- Email Newsletter Graphics: I will design an email newsletter header for you to use in your newsletters.

- Newsletter Content Graphics: I will design click-able content for your newsletters to promote clicks and promote your book.

WHAT I DON’T DO:

- Send out pitches, emails or FOR authors (i.e. a personal publicist or marketer-for-hire) – I help write/optimize your pitches and targeted lists and email marketing programs, and empower YOU to do the outreach yourself (and build the skills to do it for years to come)

REQUIREMENTS:

- You must have a completed book(s) already published or to be published soon before engaging my services