Running EHP Marketing, guide authors through their publication with an insider’s and marketer’s perspective. Review, edit, rewrite, and advise on book proposals and supplementary documents for authors seeking a publishing deal. Advocate and negotiate on behalf of authors and their books for speaking engagements as well as media and influencer attention. Build social media platforms and advise on advertising opportunities.
'Working with Liz feels like being rescued for a first-time author. With her insider knowledge of book publishing, she's not only an amazing resource and guide to navigating the bewildering and overwhelming task of book promotion and marketing, but she's also a tremendous comfort.' –Huda Al-Marashi, author of First Comes Marriage
Projects ranged from books by celebrities such as Amy Schumer, Derek Jeter, and Tiffany Haddish to building the fiction careers of authors including Ruth Ware, Lisa Genova, and Iain Reid. Oversaw advertising planning and execution, and strategized social media content, scheduling, and advertising. Expanded an in-house vertical from a blog to include a branded podcast, YouTube channel, online fan convention, and brand ambassador team. Coordinated special events and brand activations; initiated and directed out-of-house partnerships.
Marketed 800 to 1,000 books annually for several company divisions, many of them New York Times bestsellers. Authors and books ranged from Ron Chernow (Alexander Hamilton, the inspiration for the Broadway show Hamilton) to Khaled Hosseini (The Kite Runner) to Tom Clancy to Charlaine Harris (Sookie Stackhouse series, the basis for HBO’s True Blood) to Patrick Rothfuss (The Kingkiller Chronicle series, currently being adapted by Lionsgate). Responsible for advertising planning for industry and consumer audiences, promotional materials for bookstores and consumers, social media identity creation across several channels, convention coordination, and video production.
Projects included writing back cover copy and retailer product descriptions; suggesting BISAC codes and Amazon keywords; writing author bios of various lengths; preparing an author Q-and-A, text for a press kit, and shareable images for social (designed by another talented Reedsy professional); establishing a NetGalley account and associated promotions, and brainstorming speaking engagement topics for the author as well as article/op-ed ideas. I also successfully pitched a few of the author's articles for media pick-up, and continue to perform outreach for in-person appearances, already resulting in a confirmed engagement.
For this self-published trilogy, I conducted a review and prepared suggested revisions for the books’ product copy, author bio text, and keywords on retailer sites. I advised on the author's professional Facebook page's elements and posts, and consulted on the content and design of the author’s website. Additionally, I worked with Goodreads to have the trilogy correctly listed and updated on that community site, and prepared best practices and activities for the author related to building his presence there, including a giveaway. We also discussed opportunities with BookBub and review-building strategies.
Projects with this author have ranged from research, outreach and follow-up with medical and holistic experts (resulting in book blurbs, recommendations, and postings) to conference, speaking engagement, and partner research and media pitching, including podcasts, online, and print.
For Amy Schumer’s #1 New York Times bestselling humor essay collection, I oversaw a huge variety of promotional efforts (e.g., sweepstakes, temporary tattoos, photo ops, national advertising, custom videos for retailers, radio promotions, and more). We also conceived of a few interactive, fan-engagement custom website experiences for the book. I worked with a partner company, Southern Made, to build this out, and ran the creative, liaison, and approvals process on my side. One of the sites we built together generated the user’s own fake memoir title, complete with a 3-D book cover image, in the style of Amy’s book. The site created custom image assets that the user could then share on their own social media platforms, which also featured Amy’s book, in essence pairing the user’s imaginary memoir with Amy’s on a virtual bookshelf. This was a fun interactive promotional piece in the spirit of the book. We coordinated with Amy's social team and webmaster to ensure a coordinated release of this interactive site.
For this debut memoir, I consulted with the author regarding her goals for promotion the book, and we talked through certain items she should request of her publisher and when, how to best distribute advance reading copies of her book, and best practices for her social media platforms. I prepared social media posting content ideas, wrote a reading group guide/discussion questions, guided her through setting up her Goodreads profile, and reviewed press materials at her request. I also conducted a targeted influencer outreach campaign (identifying targets and pitching her book to them) and prepared advertising copy and target lists for an extensive Facebook advertising campaign.
A New York Times Bestseller, and the inspiration for the hit Broadway musical Hamilton!Pulitzer Prize-winning author Ron Chernow presents a landmark biography of Alexander Hamilton, the Founding Father who galvanized, inspired, scandalized, and shaped the newborn nation.In the first full-length biography of Alexander Hamilton in decades, Ron Chernow tells the riveting story of a man who overca... read more
#1 New York Times Bestseller "Amy Schumer's book will make you love her even more. For a comedian of unbridled (and generally hilarious) causticity, Schumer has written a probing, confessional, unguarded, and, yes, majorly humanizing non-memoir, a book that trades less on sarcasm, and more on emotional resonance." —Vogue "The Girl with the Lower Back Tattoo is an alternatingly meditative, sexu... read more
INSTANT NEW YORK TIMES AND USA TODAY BESTSELLER FROM THE AUTHOR OF IN A DARK, DARK WOOD Featured in TheSkimm An Entertainment Weekly “Summer Must List” Pick A New York Post “Summer Must-Read” Pick Included in Summer Book Guides from Bustle, Oprah.com, PureWow, and USA TODAY From New York Times bestselling author of the “twisty-mystery” (Vulture) novel In a Dark, Dark Wood, comes The Woman in C... read more
The #1 New York Times bestselling novel and basis for the Academy Award-winning film—a timeless and universal story about the lines we abide by, and the ones we don’t—nominated as one of America’s best-loved novels by PBS’s The Great American Read.Aibileen is a black maid in 1962 Jackson, Mississippi, who’s always taken orders quietly, but lately she’s unable to hold her bitterness back. Her f... read more
From New York Times bestselling author and neuroscientist Lisa Genova comes the definitive—and illuminating—novel about Alzheimer’s disease. Now a major motion picture starring Oscar winner Julianne Moore! Look for Lisa Genova's latest novel Inside the O’Briens.Alice Howland is proud of the life she worked so hard to build. At fifty years old, she’s a cognitive psychology professor at Harvard ... read more
The first novel in the #1 New York Times bestselling series that gave life to the Dead and inspired the HBO® original series True Blood. Sookie Stackhouse is just a small-time cocktail waitress in small-town Bon Temps, Louisiana. She's quiet, doesn't get out much, and tends to mind her own business—except when it comes to her “disability.” Sookie can read minds. And that doesn’t make her too d... read more
From subway to Broadway to happily ever after. Modern love in all its thrill, hilarity, and uncertainty has never been so compulsively readable as in New York Times bestselling author Christina Lauren’s romantic novel.Marriages of convenience are so...inconvenient. For months Holland Bakker has invented excuses to descend into the subway station near her apartment, drawn to the captivating mus... read more
“A mosaic mystery told in vignettes, cliffhangers, curious asides, and some surreal plot twists as Raffel investigates the secrets of the man who changed infant care in America.… It's a fascinating historical footnote, compassionately told.” —NPRA New York Times Book Review New & Noteworthy TitleWhat kind of doctor puts his patients on display?This is the spellbinding tale of a mysterious doct... read more
"A heartwarming and inspiring story that will change the way you look at life" (Vikas Swarup, New York Times bestselling author of Slumdog Millionaire), about a fiery young woman's heartbreaking and hilarious journey that takes her from near-death in California to a trip around the world in search of a cure. With an updated vaccine record and her neurotic, but loving Jewish parents in tow, sav... read more
A candid, heartfelt love story set in contemporary California that challenges the idea of what it means to be American, liberated, and in loveWhen Huda meets Hadi, the boy she will ultimately marry, she is six years old. Both are the American-born children of Iraqi immigrants, who grew up on opposite ends of California. Hadi considers Huda his childhood sweetheart, the first and only girl he's... read more
A visionary novel from the author of Super Sad True Love Story and Little Failure.The Russian Debutante's Handbook introduces Vladimir Girshkin, one of the most original and unlikely heroes of recent times. The twenty-five-year-old unhappy lover to a fat dungeon mistress, affectionately nicknamed "Little Failure" by his high-achieving mother, Vladimir toils his days away as a lowly clerk at th... read more
From award-winning actress and political activist America Ferrera comes a vibrant and varied collection of first person accounts from prominent figures about the experience of growing up between cultures.America Ferrera has always felt wholly American, and yet, her identity is inextricably linked to her parents’ homeland and Honduran culture. Speaking Spanish at home, having Saturday-morning-s... read more
Pop-culture phenomenon, social rights advocate, and the most prominent LGBTQ+ voice on YouTube, Tyler Oakley brings you Binge, his New York Times bestselling collection of witty, personal, and hilarious essays.For someone who made a career out of over-sharing on the Internet, Tyler has a shocking number of personal mishaps and shenanigans to reveal in his first book: experiencing a legitimate ... read more
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