Overview
I customize collaborations to be either long-term or short-term, developing and executing complete marketing and promotional campaigns as well as working with authors and publishers on a per-project basis. I partner with authors at a variety of stages in their projects, from a meticulous review of a proposal before it goes out for acquisition consideration (whether or not you have an agent already), to developing an overall marketing strategy with you (timelines/schedules, audience brainstorming, outreach ideas).
I regularly work with authors on their social media presence, and that consultation work can take the form of helping you determine your tone and voice, extensive content/post creation, audience growth ideas, and platform tips. I also routinely prepare social media advertising--writing tagline/headlines/text, determining targeting, simple designing of the ad image if you don't have access to a graphic designer, and overall guidance (please note, though, that if you are seeking someone to run multiple simultaneous ads in your Facebook Ads Manager account week over week, you'd be better served by engaging a full-time digital advertising agency).
My outreach projects include researching opportunities, preparing pitch content for, and conducting the extensive outreach and follow-up involved in pitching authors and their books to influencers, bookstagrammers, experts, conferences, and book festivals. Depending on the author's needs, I do perform limited pitching to bookstores for author events and consignment opportunities, and limited media outlet pitching (though please note if you are seeking a blog tour set-up and/or extensive review attention from the media, a dedicated book publicist--rather than a marketer like me--is who you are looking for).
Some other specific services I offer include: writing from scratch or reviewing back cover copy and retailer /product description copy; consulting on packaging/cover design and book title brainstorming; Amazon keyword audits and brainstorming; writing reading group guides for book club promotion or discussion guides for academic purposes; writing press releases and marketing collateral copy (fliers, postcards, e-newsletters, and more); suggesting ideas for boosting your book’s discoverability on Goodreads; sharing what you should ask your publisher to do for you and what you should do yourself; and helping you navigate the timing, terminology, and idiosyncrasies of the book publishing world. Before working with an author or publisher, I consult with them on how I might be most effective in partnering on their book.
I prefer to begin work with authors and clients at least a few months before their target publication date. Thank you!
Services
Non-Fiction
Fiction
Work experience
Self-employed
Running EHP Marketing, guide authors through their publication with an insider’s and marketer’s perspective. Review, edit, rewrite, and advise on book proposals and supplementary documents for authors seeking a publishing deal. Advocate and negotiate on behalf of authors and their books for speaking engagements as well as media and influencer attention. Build social media platforms and advise on advertising opportunities.
'Working with Liz feels like being rescued for a first-time author. With her insider knowledge of book publishing, she's not only an amazing resource and guide to navigating the bewildering and overwhelming task of book promotion and marketing, but she's also a tremendous comfort.' –Huda Al-Marashi, author of First Comes Marriage
Simon & Schuster, Gallery Books Group
Projects ranged from books by celebrities such as Amy Schumer, Derek Jeter, and Tiffany Haddish to building the fiction careers of authors including Ruth Ware, Lisa Genova, and Iain Reid. Oversaw advertising planning and execution, and strategized social media content, scheduling, and advertising. Expanded an in-house vertical from a blog to include a branded podcast, YouTube channel, online fan convention, and brand ambassador team. Coordinated special events and brand activations; initiated and directed out-of-house partnerships.
Penguin Group (Now Penguin Random House)
Marketed 800 to 1,000 books annually for several company divisions, many of them New York Times bestsellers. Authors and books ranged from Ron Chernow (Alexander Hamilton, the inspiration for the Broadway show Hamilton) to Khaled Hosseini (The Kite Runner) to Tom Clancy to Charlaine Harris (Sookie Stackhouse series, the basis for HBO’s True Blood) to Patrick Rothfuss (The Kingkiller Chronicle series, currently being adapted by Lionsgate). Responsible for advertising planning for industry and consumer audiences, promotional materials for bookstores and consumers, social media identity creation across several channels, convention coordination, and video production.
Projects
Working Whole
Projects included writing back cover copy and retailer product descriptions; suggesting BISAC codes and Amazon keywords; writing author bios of various lengths; preparing an author Q-and-A, text for a press kit, and shareable images for social (designed by another talented Reedsy professional); establishing a NetGalley account and associated promotions, and brainstorming speaking engagement topics for the author as well as article/op-ed ideas. I also successfully pitched a few of the author's articles for media pick-up, and continue to perform outreach for in-person appearances, already resulting in a confirmed engagement.
The Angriest Angel trilogy by Christopher Halt
For this self-published trilogy, I conducted a review and prepared suggested revisions for the books’ product copy, author bio text, and keywords on retailer sites. I advised on the author's professional Facebook page's elements and posts, and consulted on the content and design of the author’s website. Additionally, I worked with Goodreads to have the trilogy correctly listed and updated on that community site, and prepared best practices and activities for the author related to building his presence there, including a giveaway. We also discussed opportunities with BookBub and review-building strategies.
This Is How I Save My Life by Amy B. Scher
Projects with this author have ranged from research, outreach and follow-up with medical and holistic experts (resulting in book blurbs, recommendations, and postings) to conference, speaking engagement, and partner research and media pitching, including podcasts, online, and print.
The Girl with the Lower Back Tattoo by Amy Schumer
For Amy Schumer’s #1 New York Times bestselling humor essay collection, I oversaw a huge variety of promotional efforts (e.g., sweepstakes, temporary tattoos, photo ops, national advertising, custom videos for retailers, radio promotions, and more). We also conceived of a few interactive, fan-engagement custom website experiences for the book. I worked with a partner company, Southern Made, to build this out, and ran the creative, liaison, and approvals process on my side. One of the sites we built together generated the user’s own fake memoir title, complete with a 3-D book cover image, in the style of Amy’s book. The site created custom image assets that the user could then share on their own social media platforms, which also featured Amy’s book, in essence pairing the user’s imaginary memoir with Amy’s on a virtual bookshelf. This was a fun interactive promotional piece in the spirit of the book. We coordinated with Amy's social team and webmaster to ensure a coordinated release of this interactive site.
First Comes Marriage by Huda Al-Marashi
For this debut memoir, I consulted with the author regarding her goals for promotion the book, and we talked through certain items she should request of her publisher and when, how to best distribute advance reading copies of her book, and best practices for her social media platforms. I prepared social media posting content ideas, wrote a reading group guide/discussion questions, guided her through setting up her Goodreads profile, and reviewed press materials at her request. I also conducted a targeted influencer outreach campaign (identifying targets and pitching her book to them) and prepared advertising copy and target lists for an extensive Facebook advertising campaign.
Portfolio
Elizabeth has 18 reviews
Professionalism
Quality
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Elisheba H.
Oct, 2020
Matthew M.
Oct, 2020
Neal R.
Jun, 2020
Elizabeth D.
Apr, 2020
Dennis H.
Mar, 2020
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