Aryn Van Dyke

Aryn Van Dyke – Marketer

I'm a former HarperCollins marketing manager specializing in nonfiction, now I'm working with indie authors on rockstar marketing strategy.

Overview

Hello! My name is Aryn and I worked for almost 5 years as a marketing manager for nonfiction at HarperCollins, and now run my own business teaching nonfiction authors effective marketing strategies to promote their books. I've worked on 100+ books, including multiple New York Times bestsellers, so I know what a good marketing plan looks like.


I'm currently offering the following services for authors:


-Single 30-min Consultation: $150

-Single 1-hr Consultation: $275

-60-Day Book Marketing Bootcamp*: $1350

-1:1 VIP Experience**: $2450


If your project brief aligns with my skills/offerings, I'll usually do a free 20-min discovery call to determine which service is the best fit for you and your book. I will also share with you a PDF that shares about the services in greater detail.


*The bootcamp runs a few times each year. I can share upcoming dates in a free 20-min discovery call. The program is a done-with-you group class, and I have a PDF with more details I can share.


**This program is between a done-with-you and done-for-you service. The VIP Experience lasts 8 weeks and you get custom marketing strategy plus I create a suite of social media, email, and graphic design content for you to use after our time together.


The goal is that through our work together you have a clear understanding of WHAT you need to do, WHEN to do it, and HOW to get it done--all while have the accountability and support of a trusted publishing expert.

Services
Non-Fiction
Biographies & Memoirs Business & Management Christian Non-Fiction Parenting & Families Self-Help & Self-Improvement True Crime Writing & Publishing

Work experience

Self-employed

Sep, 2019 — Present

I work with indie authors, trad authors, and publishers on developing book marketing plans to help them reach more readers.

HarperCollins Christian Publishing

Jun, 2015 — Sep, 2019 (over 4 years)

I worked as a lead marketing manager on 15-20 new book launches each year, including New York Times bestselling books.

Projects

"Share the Love" Campaign - Jen Hatmaker

In February 2016 we ran a Valentines promotion with author Jen Hatmaker to push orders of her recent release, For the Love. After doing some research on Jen’s audience, we found that her followers were all about generosity and community, so we wanted to run a campaign that catered to her audience.

I worked with my team to come up with the idea of the Share the Love campaign, which Jen first shared about in a blog post. We gave her readers the option to nominate someone (or themselves) to receive a free book (For the Love) for Valentine’s Day by filling out a form on the Share the Love splash page. Once the nomination form closed, we then gave her same readers the opportunity to anonymously buy For the Love for someone who was nominated. We had no idea how many people would be nominated, but we were willing to bet that Jen’s audience would come through.

We promoted the campaign on social media (with ad spend behind Jen’s post) and via email, and it was a huge success. We had 2250 women get nominated and every single person received a book (with each purchase reported to Bookscan). The campaign even got picked up by a media outlet, which gave the book and Jen even more coverage.

In this campaign I took part in the brainstorming and overall ideation for the campaign. I worked with the retailer to figure out logistics and fulfillment. I created the splash page for the campaign where people could nominate, and then also the page where people could purchase the book. I was also in charge of the ad spend for the campaign and making sure Jen’s posts about it were seen by as many people as possible.

Successful Facebook Advertising Campaign

I worked with a first-time author on a small Facebook Ad campaign that packed a big punch. The ads pushed chapter downloads and preorders of her book, African Pearl. The author had just created her Facebook page, so she had less than 10 page likes when we started.

She had a limited budget to work with for advertising, so I ran two campaigns for her to give her the best exposure possible for her book. The first was a campaign pushing a free chapter download to grow her email list, but also to give her page exposure. The audience for this ad set was based on similar authors and interests of potential readers. We spent $25, garnered 19.6K impressions, and had a CPC of $0.34.

Using the data from the first campaign, I built a custom audience for her based on page engagement and website visitors for the second campaign, which pushed the preorder. In this campaign, we spent $27, garnered 31.4K impressions, and had a CPC of $0.13.

This campaign shows that I can make a little bit of budget go a long way with an effective strategy. But this same strategy can be applied a larger budget for even greater success.

Amazon Bestseller Ranking

I worked with a first-time author on launching her middle-grade fiction book, Welcome to Superhero School. In our marketing campaign we wanted to be able to call the author a “bestselling” author, so the team came up with a plan to achieve this. The author ended up writing a short prequel to her book (Journey to Superhero School) that she launched as an ebook about 6 weeks before the launch of her main book, so I created a campaign to make that prequel a best seller.

We decided to make the prequel ebook free for 5 days on Amazon, and I orchestrated various promotion opportunities with ebook sites to send emails and make social media posts about the free ebook during the duration of the sale. I also ran an Amazon marketing campaign and BookBub advertising campaign to the prequel during the promotion window.

When the promotion started, the prequel was #88,338 overall in the Free in Kindle Store. By the end of the promotion, it was #118 overall. During that time we reached #1 in three different categories, achieving our goal to make the author a bestselling author. Overall, we had more than 4000 downloads of the prequel, giving the author and her main book more exposure.

Aryn has 16 reviews

Professionalism

Quality

Value

Responsiveness

Rebecca L.

Rebecca L.

Jun, 2024

Aryn has excellent experience and insight. I look forward to continue working with her to increase sales and raise the visibility of my work. A pleasure to work with.
Michael M.

Michael M.

Feb, 2024

It was a great opportunity to work with Aryn. She definitely empowered me to be comfortable handling the various aspects of my book marketing journey. She's knowledgeable and professional, and she did very good market research for my needs. Her help included a plan covering the bigger picture, Amazon Ads, course platforms, pricing, designs for A+ content, and brochures. She truly helped me sign...
Read more
Lorraine A.

Lorraine A.

Jun, 2023

Aryn is truly a rock star. Her work for me definitely exceeded my expectations and gave my marketing campaign a huge boost. I learned so much from her. She is highly creative, grasped immediately what my project needed, delivered a very professional product, and was always pleasant to work with. I would hire her again in a heartbeat.
Elina V.

Elina V.

Aug, 2022

Aryn has been an absolute lifesaver. As we lost a marketer, she joined the team and integrated herself seamlessly, working with authors, executing campaigns, as if she had been on the team all along. I would recommend her 100%. She is professional, knowledgeable, proactive, and efficient. Thank you Aryn!
Jeanette M.

Jeanette M.

Jul, 2022

Aryn set up and provided video instructions on How to set up a Bookbub ad, launched an Amazon Ad, and sent details and feedback consistently.

Sign up to read more reviews

Create a free Reedsy account to connect with Aryn and thousands of other publishing professionals on Reedsy.

Professionals similar to Aryn

Get a range of offers by requesting quotes from multiple professionals.

Roxanne Hiatt

Roxanne H.

Social media and digital marketing professional with over 5 years experience working at Penguin Random House.

Montclair, NJ, USA

100% reply rate

View profile
Leila Siddiqui

Leila S.

I am a digital strategist in the publishing industry. I can create a detailed marketing plan and social media graphics for you!

New York, NY, USA

100% reply rate

View profile
Tara Lewis

Tara L.

I am a children's, middle-grade, and YA book marketing expert with twenty years of experience in the Top Ten publishers and freelancing.

New York, NY, USA

100% reply rate

View profile