Arley Concaildi

Arley Concaildi - Marketer

Chicago, IL, USA

90+ Bestsellers Marketed! [Metadata Expert | Researcher | Digital Marketing Consultant | Award-Winning Writer]

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The publishing industry is changing. Did you know independent authors wrote 40% of Amazon’s top-selling books last year? Considering that self-published authors have royalty rates up to 10x higher than traditionally published authors, you can make exponentially more money as an indie author than ever before--especially with a team of qualified marketers and publishing consultants.


• Founder of a publishing consultancy with extensive experience in industry research, metadata, and multi-channel marketing strategy.

• Advised 90+ books that became New York Times, Amazon, and USA Today bestsellers.

• Professionally marketed licensed books for bestselling brands, including Disney, Sesame Street, and Marvel, among others.

• Use specialized industry software to conduct your keyword research and competitor analysis with record precision and time.

• Award-winning writer with 25+ published works of short fiction, non-fiction, and journalism.

• Bachelor’s degree in Creative Writing from Vanderbilt University, the 14th highest-ranking university in the USA.




Behind-the-scenes, data-backed research about your audience’s demographics, interests, values, reading preferences, online activity, and media purchasing habits that will perfect your branding voice and generate reader loyalty.


Analyze your competitors’ strategies’ strengths, weaknesses, opportunities, and threats using exclusive software and industry knowledge to position you as a formidable newcomer in even the most competitive niches.


Powerful keyword strategy does more than just dramatically improve your bestseller ranking and make your book easier to find in search engines. Your metadata, especially your book description, will be optimized to convert even the most hesitant shoppers into customers.


Advise authors on how to optimize a range of digital content marketing, including lessons on appealing to audiences using social media, blog, website design, and email newsletters to increase engagement and build a loyal fanbase.


Thank you again for reaching out! I can't wait to meet you and embrace your unique voice!
Contemporary Romance
Cultural & Ethnic
Epic Fantasy
LGBTQ Fiction
Young Adult Fantasy
Religion & Spirituality
Self-Help & Self-Improvement


  • John Stobart Award for Poetry
  • Featured in Vanderbilt University's Stage & Screen Showcase
  • Nominated for Merill Moore Award for Nonfiction

Work experience

CEO & Marketing Consultant

October, 2021 – Present (over 1 year)

I created a book marketing agency that serves self-published authors of every genre. Our team has helped more than 100 books rank on the New York Times and Amazon's bestseller lists.

Digital Marketer, Publicist, and Project Manager

Sourcebooks, Inc.
January, 2019 – February, 2021 (about 2 years)

Specialties include influencer publicity, social media, and email marketing with an emphasis on strategy formation and execution.

Award-Winning Publisher, Writer, and Editor

August, 2013 – Present (over 9 years)

- Reviewed, edited, and promoted thousands of essays, stories, and poems
- Professionally published 6 pieces of original fiction, 15 pieces of nonfiction, and 4 poems

Digital Content Marketer Team Lead

Chicago Scene Magazine
August, 2018 – December, 2018 (4 months)

- Trained and managed a team of social media marketing interns.
- Supported sales with lead generation, lead development, proposal writing, and pitching

Social Media Manager

The McGill Project
August, 2017 – April, 2018 (8 months)

Strategized and executed social media marketing campaigns to boost event attendance and increase community membership


Social Media Influencer Marketing - Book Woman of Troublesome Creek

#1 Amazon bestseller in Southern Fiction
New York Times bestseller
USA Today bestseller
20-time award winner
I was hired to send free book bundles to social media influencers and bookstagrammers in exchange for them promoting Book Woman of Troublesome Creek on their online platforms.
37 influencers posted a total of 184 pieces of Instagram content.
Approx. number of unique viewers reached: 3-4 Million

Gaining eBook and Print Reviews - Fall 2020 Launches

89 reviews gained in 1 month
Average review: 4.5 stars

Reviews help your book rank higher in retailer search engines and helps readers decide whether or not they would like to purchase your work. (Because there is no obligation to post, this does not overstep online retailers' terms and conditions.)

Influencer Marketing Campaign - Summer of Love

17 elite social media celebrities posted
48 total pieces of Instagram content
Approx. number of unique viewers reached: 2-4 Million

Portfolio (56 selected works)

I'm Not Dying with You Tonight

Jones, Kimberly, Segal, Gilly

How to Catch a Unicorn

Wallace, Adam, Elkerton, Andy

This Is Where It Ends

Nijkamp, Marieke

P Is for Pterodactyl: The Worst Alphabet Book Ever

Haldar, Raj, Carpenter, Chris, Beddia, Maria

Isle of Dragons (# 1)

Thompson, L. A., Nicolescu, Thea, Harris, Pam Elise, Lewis, Tara, Rees, Jennifer

Takakush: Genus Magica Book 1

Reiter, Raine, Dingwall, Kim

Sillypants Goes to Remote School

Kent, Madigan, Kent, Belle

Like No Other Boy

Center, Larry


Martin, Rachel

Pay Attention: A Maeve Tidewell Psychic Suspense

Barnes, K.L., / Dollar Photo Club, Rosario Rizzo

Three Single Wives: A Novel

Gina LaManna, Susannah Jones, Brilliance Audio

Every Bone a Prayer

Blooms, Ashley

Little Lovely Things: A Novel

Connolly, Maureen Joyce

Sanctuary: A Novel

James, V. V.

Carnegie's Maid: A Novel

Benedict, Marie

Lady Clementine: A Novel

Benedict, Marie

The Arctic Fury: A Novel

Macallister, Greer

The Magician's Lie: A Novel

Greer Macallister, Julia Whelan, Nick Podehl, Brilliance Audio

Five Total Strangers

Richards, Natalie D.

Gone Too Far

Richards, Natalie D.

Six Months Later

Richards, Natalie D.

My Secret to Tell

Richards, Natalie D.

What She Found in the Woods

Angelini, Josephine

Arley has 48 reviews

Communication & Punctuality
Communication & Punctuality

Miriam Verbeek
It is one thing to know the 'theory' of how to market a book, it's quite another thing to be able to put all the pieces together to enable the theory to work. This is what Arley and her team were able to do for me. I now have a clearer understanding of how I should move forward. It was also a pleasure to work with Arley, who was wonderfully responsive and didn't mind the sometimes quirkiness (...
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Miriam Verbeek, March 2023

Maggie Maxfield
Arley was fantastic, responsive, and left me with tons of influencers to advertise my book!

Maggie Maxfield, February 2023

Larry Jordan
It was a very professional job and I wish I had the money to do the next level. The next level would be well worth it.

Larry Jordan, January 2023

Christine Miles
Arley and her team are extremely competent and knowledgeable about book marketing, which makes them invaluable to someone like me with zero marking experience. Though I'm still in the process of implementing their suggestions, I do hope to eventually see improvements in my overall discoverability and readership. Because they're so professional, experienced, and easy to work with, I consider the...
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Christine Miles, December 2022

Elena Goudelias
Arley and their team were extremely thorough in creating a tailored marketing plan for my needs. They covered numerous aspects of promoting my book, from social media to email marketing. I also found the Publicity Outreach to be particularly helpful, as I received a 15% response rate from influencers in my genre (more than I expected). In addition to showing me what I needed to do to boost my m...
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Elena Goudelias, December 2022

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