Arley Concaildi

Arley Concaildi - Marketer

Chicago, IL, USA

90+ Bestsellers Marketed! [Metadata Expert | Researcher | Digital Marketing Consultant | Award-Winning Writer]

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Overview

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NOW ACCEPTING NEW CLIENTS!


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The publishing industry is changing. Did you know independent authors wrote 40% of Amazon’s top-selling books last year? Considering that self-published authors have royalty rates up to 10x higher than traditionally published authors, you can make exponentially more money as an indie author than ever before--especially with a team of qualified marketers and publishing consultants.



QUALIFICATIONS


• Founder of a publishing consultancy with extensive experience in industry research, metadata, and multi-channel marketing strategy.

• Advised 90+ books that became New York Times, Amazon, and USA Today bestsellers.

• Professionally marketed licensed books for bestselling brands, including Disney, Sesame Street, and Marvel, among others.

• Use specialized industry software to conduct your keyword research and competitor analysis with record precision and time.

• Award-winning writer with 25+ published works of short fiction, non-fiction, and journalism.

• Bachelor’s degree in Creative Writing from Vanderbilt University, the 14th highest-ranking university in the USA.



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SPECIALIZATIONS


MARKET RESEARCH:


Behind-the-scenes, data-backed research about your audience’s demographics, interests, values, reading preferences, online activity, and media purchasing habits that will perfect your branding voice and generate reader loyalty.



COMPETITOR ANALYSIS:


Analyze your competitors’ strategies’ strengths, weaknesses, opportunities, and threats using exclusive software and industry knowledge to position you as a formidable newcomer in even the most competitive niches.



METADATA OPTIMIZATION:


Powerful keyword strategy does more than just dramatically improve your bestseller ranking and make your book easier to find in search engines. Your metadata, especially your book description, will be optimized to convert even the most hesitant shoppers into customers.



MARKETING STRATEGY:


Advise authors on how to optimize a range of digital content marketing, including lessons on appealing to audiences using social media, blog, website design, and email newsletters to increase engagement and build a loyal fanbase.



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Thank you again for reaching out! I can't wait to meet you and embrace your unique voice!
Fiction
Contemporary Romance
Cultural & Ethnic
Dystopian
Epic Fantasy
LGBTQ Fiction
Young Adult Fantasy
Non-Fiction
Religion & Spirituality
Self-Help & Self-Improvement

Awards

  • John Stobart Award for Poetry
  • Featured in Vanderbilt University's Stage & Screen Showcase
  • Nominated for Merill Moore Award for Nonfiction

Work experience

CEO & Marketing Consultant

Self-employed
October, 2021 – Present (about 1 year)

I created a book marketing agency that serves self-published authors of every genre. Our team has helped more than 100 books rank on the New York Times and Amazon's bestseller lists.

Digital Marketer, Publicist, and Project Manager

Sourcebooks, Inc.
January, 2019 – February, 2021 (about 2 years)

Specialties include influencer publicity, social media, and email marketing with an emphasis on strategy formation and execution.

Award-Winning Publisher, Writer, and Editor

Self-employed
August, 2013 – Present (over 9 years)

- Reviewed, edited, and promoted thousands of essays, stories, and poems
- Professionally published 6 pieces of original fiction, 15 pieces of nonfiction, and 4 poems

Digital Content Marketer Team Lead

Chicago Scene Magazine
August, 2018 – December, 2018 (4 months)

- Trained and managed a team of social media marketing interns.
- Supported sales with lead generation, lead development, proposal writing, and pitching

Social Media Manager

The McGill Project
August, 2017 – April, 2018 (8 months)

Strategized and executed social media marketing campaigns to boost event attendance and increase community membership

Projects

Social Media Influencer Marketing - Book Woman of Troublesome Creek

#1 Amazon bestseller in Southern Fiction
New York Times bestseller
USA Today bestseller
20-time award winner
I was hired to send free book bundles to social media influencers and bookstagrammers in exchange for them promoting Book Woman of Troublesome Creek on their online platforms.
37 influencers posted a total of 184 pieces of Instagram content.
Approx. number of unique viewers reached: 3-4 Million

Gaining eBook and Print Reviews - Fall 2020 Launches

89 reviews gained in 1 month
Average review: 4.5 stars

Reviews help your book rank higher in retailer search engines and helps readers decide whether or not they would like to purchase your work. (Because there is no obligation to post, this does not overstep online retailers' terms and conditions.)

Influencer Marketing Campaign - Summer of Love

17 elite social media celebrities posted
48 total pieces of Instagram content
Approx. number of unique viewers reached: 2-4 Million

Portfolio (56 selected works)

I'm Not Dying with You Tonight

Jones, Kimberly, Segal, Gilly

How to Catch a Unicorn

Wallace, Adam, Elkerton, Andy

This Is Where It Ends

Nijkamp, Marieke

P Is for Pterodactyl: The Worst Alphabet Book Ever

Haldar, Raj, Carpenter, Chris, Beddia, Maria

Isle of Dragons (# 1)

Thompson, L. A., Nicolescu, Thea, Harris, Pam Elise, Lewis, Tara, Rees, Jennifer

Takakush: Genus Magica Book 1

Reiter, Raine, Dingwall, Kim

Sillypants Goes to Remote School

Kent, Madigan, Kent, Belle

Like No Other Boy

Center, Larry

Anonymity

Martin, Rachel

Pay Attention: A Maeve Tidewell Psychic Suspense

Barnes, K.L., / Dollar Photo Club, Rosario Rizzo

Three Single Wives: A Novel

Gina LaManna, Susannah Jones, Brilliance Audio

Every Bone a Prayer

Blooms, Ashley

Little Lovely Things: A Novel

Connolly, Maureen Joyce

Sanctuary: A Novel

James, V. V.

Carnegie's Maid: A Novel

Benedict, Marie

Lady Clementine: A Novel

Benedict, Marie

The Arctic Fury: A Novel

Macallister, Greer

The Magician's Lie: A Novel

Greer Macallister, Julia Whelan, Nick Podehl, Brilliance Audio

Five Total Strangers

Richards, Natalie D.

Gone Too Far

Richards, Natalie D.

Six Months Later

Richards, Natalie D.

My Secret to Tell

Richards, Natalie D.

What She Found in the Woods

Angelini, Josephine

Arley has 43 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

kiran abdullah
great job

kiran abdullah, November 2022


Chad Miller
Working with Arley far exceeded my expectations. For example, I signed up for the package to send out to 200 influencers to promote/review my book. They estimated that 10 to 15% would reply as a yes. They exceeded that number (almost 20%). Wow! I was blown away. They went above and beyond, creating promos and a short trailer. The data and review they gave back were extensive, but they were qui...
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Chad Miller, September 2022

Arley Concaildi
Thank you Chad! It was a great pleasure to work with you and such an honor to be part of your successful author journey. I look forward to all that comes next for you!

Reply from Arley Concaildi


Lori Wostl
I would and will hire Arley Concaildi and her team again. She went above and beyond what is required to work with me, going outside the bounds of her norm to hold my hand a bit when I got nervous. She and her team are on time and completely knowledgeable about what I asked for. Her work is all-encompassing and covered more than what I asked for. The work is comprehensive and useable. Her "rep...
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Lori Wostl, August 2022

Arley Concaildi
Thank you so much Lori! It was a pleasure working with you and I'm so glad that I could help walk you through the process and document. Please do reach out again at any time!

Reply from Arley Concaildi


Tressa Hern
I cannot at this time as I have not received anything pertaining to the request. Soon.

Tressa Hern, August 2022

Arley Concaildi
Thank you for reviewing my services even before you received your document Tressa! It was so nice to work with you and I wish you the best!

Reply from Arley Concaildi


Moses Mikheyev
Arley and the team were able to deliver what the team promised.

Moses Mikheyev, July 2022

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