Arley Concaildi

Arley Concaildi – Marketer

90+ Bestsellers Marketed! [Metadata Expert | Researcher | Digital Marketing Consultant | Award-Winning Writer]

Overview

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NOW ACCEPTING NEW CLIENTS!


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The publishing industry is changing. Did you know independent authors wrote 40% of Amazon’s top-selling books last year? Considering that self-published authors have royalty rates up to 10x higher than traditionally published authors, you can make exponentially more money as an indie author than ever before--especially with a team of qualified marketers and publishing consultants.



QUALIFICATIONS


• Founder of a publishing consultancy with extensive experience in industry research, metadata, and multi-channel marketing strategy.

• Advised 90+ books that became New York Times, Amazon, and USA Today bestsellers.

• Professionally marketed licensed books for bestselling brands, including Disney, Sesame Street, and Marvel, among others.

• Use specialized industry software to conduct your keyword research and competitor analysis with record precision and time.

• Award-winning writer with 25+ published works of short fiction, non-fiction, and journalism.

• Bachelor’s degree in Creative Writing from Vanderbilt University, the 14th highest-ranking university in the USA.



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SPECIALIZATIONS


MARKET RESEARCH:


Behind-the-scenes, data-backed research about your audience’s demographics, interests, values, reading preferences, online activity, and media purchasing habits that will perfect your branding voice and generate reader loyalty.



COMPETITOR ANALYSIS:


Analyze your competitors’ strategies’ strengths, weaknesses, opportunities, and threats using exclusive software and industry knowledge to position you as a formidable newcomer in even the most competitive niches.



METADATA OPTIMIZATION:


Powerful keyword strategy does more than just dramatically improve your bestseller ranking and make your book easier to find in search engines. Your metadata, especially your book description, will be optimized to convert even the most hesitant shoppers into customers.



MARKETING STRATEGY:


Advise authors on how to optimize a range of digital content marketing, including lessons on appealing to audiences using social media, blog, website design, and email newsletters to increase engagement and build a loyal fanbase.



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Thank you again for reaching out! I can't wait to meet you and embrace your unique voice!
Services
Non-Fiction
Biographies & Memoirs Self-Help & Self-Improvement
Fiction
Contemporary Romance Epic Fantasy LGBTQ Fiction Psychological Thriller Young Adult Fantasy
Awards
  • John Stobart Award for Poetry
  • Featured in Vanderbilt University's Stage & Screen Showcase
  • Nominated for Merill Moore Award for Nonfiction

Work experience

Self-employed

Oct, 2021 — Present

I created a book marketing agency that serves self-published authors of every genre. Our team has helped more than 100 books rank on the New York Times and Amazon's bestseller lists.

Sourcebooks, Inc.

Jan, 2019 — Feb, 2021 (about 2 years)

Specialties include influencer publicity, social media, and email marketing with an emphasis on strategy formation and execution.

Self-employed

Aug, 2013 — Present

- Reviewed, edited, and promoted thousands of essays, stories, and poems
- Professionally published 6 pieces of original fiction, 15 pieces of nonfiction, and 4 poems

Chicago Scene Magazine

Aug, 2018 — Dec, 2018 (4 months)

- Trained and managed a team of social media marketing interns.
- Supported sales with lead generation, lead development, proposal writing, and pitching

The McGill Project

Aug, 2017 — Apr, 2018 (8 months)

Strategized and executed social media marketing campaigns to boost event attendance and increase community membership

Projects

Social Media Influencer Marketing - Book Woman of Troublesome Creek

#1 Amazon bestseller in Southern Fiction
New York Times bestseller
USA Today bestseller
20-time award winner
I was hired to send free book bundles to social media influencers and bookstagrammers in exchange for them promoting Book Woman of Troublesome Creek on their online platforms.
37 influencers posted a total of 184 pieces of Instagram content.
Approx. number of unique viewers reached: 3-4 Million

Gaining eBook and Print Reviews - Fall 2020 Launches

89 reviews gained in 1 month
Average review: 4.5 stars

Reviews help your book rank higher in retailer search engines and helps readers decide whether or not they would like to purchase your work. (Because there is no obligation to post, this does not overstep online retailers' terms and conditions.)

Influencer Marketing Campaign - Summer of Love

17 elite social media celebrities posted
48 total pieces of Instagram content
Approx. number of unique viewers reached: 2-4 Million

Portfolio

What She Found in the Woods

Angelini, Josephine

My Secret to Tell

Richards, Natalie D.

Six Months Later

Richards, Natalie D.

Gone Too Far

Richards, Natalie D.

Five Total Strangers

Richards, Natalie D.

The Arctic Fury: A Novel

Macallister, Greer

Little Lovely Things: A Novel

Connolly, Maureen Joyce

Every Bone a Prayer

Blooms, Ashley

Anonymity

Martin, Rachel

Like No Other Boy

Center, Larry

Isle of Dragons (# 1)

Thompson, L. A.

This Is Where It Ends

Nijkamp, Marieke

Arley has 57 reviews

Professionalism

Quality

Value

Responsiveness

Rita H R.

Rita H R.

Jul, 2023

Arley was great to work with, however, the service provided was not what I thought it would be. For the price I paid, I thought that it would be more than suggestions and advice, good advice, but it was the execution that I found difficult that I thought would be provided. So as far as professionalism goes, Arley was great, I just wish it had been more clear about what I was receiving.
LINCOLN G.

LINCOLN G.

Jun, 2023

Working with Arley was a delight. She provided honest, professional, and honest feedback which I tremendously appreciated. She and her team know what they are doing and do not take short cuts which is very important to me and should be a necessary expectation by all. Sadly that is not the case for many such service providers, so having Arley and her team take the time to do a thorough job in...
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Yanne A.

Yanne A.

Jun, 2023

Working with Arley has been a complete bliss. From the first message they sent me, I saw that they are really focusing on what my book needs. They listened to my ideas and provided much more insight into book marketing than I expected. They kept me in the loop with all things going on and delivered the results. They were quick to solve any possible miscommunications and made sure that I would g...
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Alison P.

Alison P.

May, 2023

While I do appreciate the value Arley offered, it was not commensurate to the price charged. Reedsy had to step in on my behalf, and it was favorably resolved. They did provide a detailed guide that I am able to reference.
Eileen ike W.

Eileen ike W.

May, 2023

Arley is very personable and knowledgeable. She makes herself readily available to answer questions. I learned a lot from the reports given to me and I expect what I've been able to understand will serve me well for other books in the future. I am grateful for the list of influencers and look forward to seeing the resulting reviews, and any public response that may occur due to those reviews, ...
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