Arley Concaildi - Marketer

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NOW ACCEPTING NEW CLIENTS FOR JULY!

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Did you know that independent authors wrote 40% of Amazon’s top-selling books last year? When you consider that self-published authors also have royalty rates up to 10x higher than traditionally published authors, it’s a no-brainer: With the right marketing, you can make exponentially more money as an indie author than ever before.


WHAT MAKES ME QUALIFIED:

• I’m the founder of a book marketing firm with extensive professional experience in industry research, metadata, and multi-channel strategy.
• I have a B.A. in Creative Writing from Vanderbilt University, the 14th highest-ranking university in the USA.
• I have helped 80+ books become New York Times, Amazon, and USA Today bestsellers.
• I have professionally marketed licensed books for bestselling brands, including Disney, Sesame Street, Marvel, and more.
• I use 3 specialized industry software programs to create your keyword research, competitor analysis, and ad graphics with record precision and time.
• I am an award-winning writer with 25+ published works of short fiction, non-fiction, and journalism. (I will also be publishing 3 novels this year!)


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SPECIALIZATIONS

DEEP DIVE AUDIENCE RESEARCH:

I provide you with behind-the-scenes data-backed research about your audience’s demographics, interests, values, reading preferences, online activity, and media purchasing habits to help you create the perfect branding voice and identity to convert readers into your customers.

DEEP DIVE COMPETITOR RESEARCH:

Using exclusive software and industry connections, I have access to collect and analyze your competitors’ strategies’ strengths, weaknesses, opportunities, and threats to position you as a formidable newcomer in even the most competitive niches.

AMAZON & METADATA OPTIMIZATION:

The single most important marketing asset your book can have is a strong metadata strategy. A powerful keyword strategy does more than just dramatically improve your bestseller ranking and make your book easier to find in search engines. Your metadata, especially your book description, needs to be optimized to convert even the most hesitant of shoppers into customers. In addition to all this, I will also teach you industry secrets, such as how to register for 10 Amazon book categories (instead of the usual 2 they allow) for maximum visibility.

MULTI-CHANNEL STRATEGY CONSULTING:

As a digital marketing strategist, I can advise authors on how to optimize a range of digital content marketing, including teaching authors how to best appeal to their audiences using social media, blog, website design, and email newsletters to increase engagement and build a loyal fanbase.

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MARKETING STRATEGY

WHAT I WILL DO FOR YOU:

• Deep dive audience research

• Deep dive competitor analysis

• Keyword research and strategy formation

• Evaluate and help develop your profitable yet authenti author branding

• Get your book into 10 Amazon categories (rather than the usual 2 they allow)

• Write your book description (includes unlimited revisions)

• Write your author bio (includes unlimited revisions)

• Identify the most effective hashtags to reach your readers

• Identify the best people for you to target with Facebook ads

• Create 3 promotional social media/ad graphics with your cover



WHAT I WILL TEACH YOU AND DELIVER IN DOCUMENT FORM:

• The “full-funnel” digital marketing strategy, why it works, and how to use its key components to reach new readers, make sales, and create loyal, long-term fans

• Easy-to-follow instructions for running Facebook ads

• Easy-to-follow instructions for running Amazon ads

• The formula to a good book description

• The formula to a good blog tour pitch

• How and when to leverage your author website and blog to increase reader loyalty

• How using lead generation on your website can build your email list

• Which social media channels are right for reaching your specific audience

• How and when to leverage your social media accounts



OTHER VITAL MATERIALS I WILL PROVIDE:

• Author/brand identity development worksheet/questionnaire and guidance

• Recommended week-by-week launch timeline

• Media calendar template (for emails, social media, blog, etc.)



1-ON-1 MEETING **AND** 1-MONTH RETAINER INCLUDED

After delivering the marketing plan, I will happily answer any of your questions, help you brainstorm content, and cheer you on!! After I deliver all of the above materials, we will begin with a Q&A call where I will answer your most pressing questions and concerns. But that’s not all! Throughout your first month of self-promotion, you will likely have questions (and perhaps even a few surprising obstacles) that pop up as you adjust to the learning curve of self-promotion. While additional 1-on-1 calls are subject to an hourly rate ($150/hr) after the first one, I will happily provide you with unlimited free guidance to any questions you have via Reedsy messages for the following 3 weeks as well.



***Note: Because I am first and foremost a strategist and consultant, I do not run clients’ social media pages or websites. However, I will create social media graphics for you, advise you on how to best target your advertisements, and teach you how to figure out which advertisements perform best, so you can save thousands of dollars a year in hired marketing labor!

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Thank you again for reaching out! I can't wait to meet you and embrace your unique voice!