Arley Concaildi - Marketer

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NOW BOOKING FOR LATE MARCH/EARLY APRIL!

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Did you know that independent authors wrote 40% of Amazon’s top-selling books last year? When you consider that self-published authors also have royalty rates up to 10x higher than traditionally published authors, it’s a no brainer: With the right marketing, you can make exponentially more money as an indie author than ever before.

But HOW do you tap into this opportunity to profit?

I’m a full-time Reedsy researcher, metadata expert, and multi-channel strategy consultant who will be publishing my original novel by the end of the year. In my free time, I am also founding an independent startup called Starling Media, which I will use to amplify underrepresented voices in the publishing industry.

But what can I do for you? I want to teach you everything I know about the publishing industry, and I want to give you the tools you need to promote your work without having to shell out tens of thousands of dollars in outsourced labor every year.


WHAT MAKES ME QUALIFIED:

• I have a B.A. in Creative Writing from Vanderbilt University, the 14th highest-ranking university in the USA.
• I have helped 80+ books become New York Times, Amazon, and USA Today bestsellers.
• I have professionally marketed licensed books for bestselling brands, including Disney, Sesame Street, Marvel, and more.
• I am an award-winning writer with 25+ published works of short fiction, non-fiction, and journalism.
• As a full-time freelancer on Reedsy, I have the passion, energy, and flexible schedule to give you my undivided attention rather than considering our partnership a “side gig.”

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SPECIALIZATIONS

DEEP DIVE AUDIENCE RESEARCH:

I provide you with behind the scenes data-backed research about your audience’s demographics, interests, values, reading preferences, online activity, and media purchasing habits to help you create the perfect branding voice and identity to convert readers into your customers.

DEEP DIVE COMPETITOR RESEARCH:

Using exclusive software and industry connections, I have access to collect and analyze your competitors’ strategies’ strengths, weaknesses, opportunities, and threats to position you as a formidable newcomer in even the most competitive niches.

AMAZON & METADATA OPTIMIZATION:

The single most important marketing asset your book can have is a strong metadata strategy. A powerful keyword strategy does more than just dramatically improve your bestseller ranking and make your book easier to find in search engines. Your metadata, especially your book description, needs to be optimized to convert even the most hesitant of shoppers into customers. In addition to all this, I will also teach you industry secrets, such as how to register for 10 Amazon book categories (instead of the usual 2 they allow) for maximum visibility.

MULTI-CHANNEL STRATEGY CONSULTING:

As a digital marketing strategist, I specialize in helping authors optimize all prongs of digital content marketing, including teaching authors how to best appeal to their audiences using social media, blog, website design, and email newsletters to increase engagement and build a loyal fanbase.

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MARKETING STRATEGY PLAN

WHAT I WILL DO FOR YOU:

• Deep dive audience research
• Deep dive competitor analysis
• Keyword research and strategy formation
• Get your book into 10 Amazon categories (rather than the usual 2 they allow)
• Write your book description (includes unlimited revisions)
• Write your author bio (includes unlimited revisions)
• Write your reusable pitch template for publicity and blog tours
• Create 3 promotional social media/ad graphics with your cover



WHAT I WILL TEACH YOU AND DELIVER IN DOCUMENT FORM:

• The full-funnel digital marketing strategy, why it works, and how to use its key components
• The formula to a good book description
• The formula to a good blog tour pitch
• How to create your launch street team
• How to leverage your author website and blog to increase reader loyalty
• How using lead generation on your website can build your email list and increase reader loyalty
• Which social media channels are right for reaching your audience
• How and when to leverage your social media account
• Which online advertisements are best suited to finding you new readers and/or making direct sales
• How to target your ideal Facebook audience
• How to target your ideal Amazon ads
• How to measure success in advertisements




OTHER VITAL MATERIALS I WILL PROVIDE:

• Author/brand identity development worksheet and guidance
• Recommended week-by-week launch timeline
• Media calendar template (for emails, social media, blog, etc.)




1-ON-1 SESSIONS

After I have delivered the marketing plan, I will happily answer any of your questions, help you brainstorm content, and cheer you on!

I can't wait to meet you and embrace your unique voice!