Arley Concaildi

Arley Concaildi - Marketer

Aurora, IL, USA

Developed 60+ New York Times, Amazon, and USA Today bestsellers! (EXPERT IN: strategy, Amazon metadata, and influencer marketing)

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Overview

***DIVERSE AUTHORS, DIVERSE CHARACTERS, AND SOCIAL COMMENTARY WANTED! LET'S CHANGE THE WORLD TOGETHER!***

Hello, talented author! I know how pivotal it is to find a support system that understands you, your book, your values, and your vision for the future. Settling isn't an option.

A lot of marketers throw around big words and acronyms to sound knowledgeable, but I'm not here to talk down to you. In plain English, I want you to understand everything I do as a successful marketer, and I want to train you to be a successful self-promoter, too.



WHAT MAKES ME UNIQUE:

• I have a B.A. from Vanderbilt University, the 14th highest ranking college in the USA.
• I have helped 60+ independent books become New York Times, Amazon, and USA Today bestsellers.
• I have professionally marketed licensed books for bestselling brands including Disney, Sesame Street, Marvel, and more.
• I have 4.5+ Million social media influencer contacts.
• I have extensive experience in marketing, publicity, writing, and editing.
• I have a strong specialty in social media and influencer marketing.




MY MARKETING STYLE:

1) I want to save you money.
The idea that "you have to spend money to make money" makes it sound like you have to shell out hundreds of thousands of dollars to succeed. In reality, my most successful campaigns have been run on a wide variety of budgets.

2) I want to teach you my ways.
I will set you on the right path toward success and train you to promote your own work. As you grow, I will teach you more and more. Together we can make sure your marketing, publicity, writing, and editing skills don't stall or fall behind in the fast-paced book industry marketplace.

3) I want to focus on YOU.
I'm not going to juggle a dozen clients. Our professional relationship is important to me and to your book's success. Everything I do will be clearly communicated and customized to your wants and needs, and I will intentionally keep my clientele small so I can give you the best experience possible.



MARKETING SERVICES I PROVIDE:
(For all of the below, I can provide personalized consultations, coaching, and/or execute the services.)

• LAUNCH/GROWTH STRATEGY (analysis of your past and present data, market research, detailed and custom advice on a wide range of marketing strategies for your book, a customized marketing plan that you get to keep)
• AMAZON OPTIMIZATION (metadata and keyword research, data analysis, blurb writing, personalized advice for your product page)
• INFLUENCER MARKETING (scouting, pitching, recruiting, and securing low-to-no cost promotions on social media celebrities' pages)



OTHER SERVICES:
• EDITING (copy edits, developmental edits, proofreading, indexing, query letter review)
• WRITING (bios, query letters, proposals, summaries, blurbs, blog posts, pitches, newsletters, etc.)
• PUBLICITY (writing proposals, pitching, scheduling appearances and interviews)


I can't wait to meet you and embrace your unique voice. It will be an honor to work with you!
Fiction
African American fiction
Children's
Cultural & Ethnic
Fantasy
LGBTQ (Fiction)
Science Fiction
Young Adult
Non-Fiction
New Age

Awards

  • John Stobart Award for Poetry
  • Nominated for the Merrill Moore Award for Nonfiction
  • Featured in Vanderbilt University's Stage & Screen Showcase

Work experience

Digital Marketer, Publicist, and Project Manager

Sourcebooks, Inc.
January, 2019 – Present (almost 2 years)

Sourcebooks is a rapidly growing independent publisher in the Chicagoland area. My areas of specialty include influencer, social media, and email marketing with equal emphasis on strategy formation, project coordination, and execution.

Award-Winning Publisher, Writer, and Editor

Self-employed
August, 2013 – Present (about 7 years)

I have reviewed, edited, and promoted thousands of essays, stories, and poems with various publishers, magazines, blogs, and news sources.
My professionally published original work includes 6 pieces of original fiction, 15 pieces of nonfiction, and 4 poems.

Digital Content Marketer Team Lead

Chicago Scene Magazine
August, 2018 – December, 2018 (4 months)

Chicago Scene Magazine is the "Insider's Guide" of what to do and where to go in Chicago, providing cultural explorers with trending, hyper-local lifestyle content. In this role I trained and managed a team of social media marketing interns. I also supported sales with lead generation, lead development, proposal writing, and pitching.

Social Media Manager

The McGill Project
August, 2017 – April, 2018 (8 months)

The McGill Project is an arts and philosophy community that stands by three pillars: inclusive community, free thought, and creative expression. I created the Social Media Manager role here to boost event attendance and increase community membership while managing a team of photographers.

Projects

Organic Social Media Marketing - Put Me In The Story

Increased book brand's Instagram follower count by +2,645 (+44%)
Raised weekly engagement +345%
Increased weekly profile visits +271%
Boosted weekly website clicks +473%

Social Media Influencer Marketing - Book Woman of Troublesome Creek

#1 Amazon bestseller in Southern Fiction
New York Times bestseller
USA Today bestseller
20-time award winner
I was hired to send free book bundles to social media influencers and bookstagrammers in exchange for them promoting Book Woman of Troublesome Creek on their online platforms.
37 influencers posted a total of 184 pieces of Instagram content.
Approx. number of unique viewers reached: 3-4 Million

Gaining eBook and Print Reviews - Fall 2020 Launches

89 reviews gained in 1 month
Average review: 4.5 stars

Reviews help your book rank higher in retailer search engines and helps readers decide whether or not they would like to purchase your work. (Because there is no obligation to post, this does not overstep online retailers' terms and conditions.)

Influencer Marketing Campaign - Summer of Love

17 elite social media celebrities posted
48 total pieces of Instagram content
Approx. number of unique viewers reached: 2-4 Million

Portfolio (10 selected works)

I'm Not Dying with You Tonight

Jones, Kimberly, Segal, Gilly

How to Catch a Unicorn

Wallace, Adam, Elkerton, Andy

This Is Where It Ends

Nijkamp, Marieke

P Is for Pterodactyl: The Worst Alphabet Book Ever

Haldar, Raj, Carpenter, Chris, Beddia, Maria

Arley has 2 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Lucas Horn
I was looking for a professional analysis to see what I needed to do to build up my social media presence. Arley understood what I was looking for and provided an affordable price and quick turnaround for the project. Within days, I received a review of my social media accounts with useful recommendations on gaining followers and increasing interactions. I would recommend using Arley's knowledg...
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Lucas Horn, October 2020

Arley Concaildi
Thank you for the kind words, Lucas! I have faith in you and your work. If you have any critiques or suggestions on how I can improve, please feel free to send me a message. I'm always looking to ...
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Reply from Arley Concaildi


Lotta Roti
Couldn't be happier with her! Very kind, communicative, fair. Also very fast and affordable. She actually read my book instead of demanding that I already know the target audience, what is relevant etc. Recommended!

Lotta Roti, October 2020

Arley Concaildi
Hi Lotta, Thank you for the kind words! I'm sorry to hear other marketers wanted you to hire them without them reading your book. What a shame! I thoroughly enjoyed it, and I always jump at the cha...
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Reply from Arley Concaildi

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