Arley Concaildi

Arley Concaildi - Marketer

Denver, CO, USA

90+ Bestsellers Marketed! [Metadata Expert | Researcher | Digital Marketing Consultant | Award-Winning Writer]

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Overview

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NOW ACCEPTING NEW CLIENTS!


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The publishing industry is changing. Did you know independent authors wrote 40% of Amazon’s top-selling books last year? Considering that self-published authors have royalty rates up to 10x higher than traditionally published authors, you can make exponentially more money as an indie author than ever before--especially with a team of qualified marketers and publishing consultants.



QUALIFICATIONS


• Founder of a publishing consultancy with extensive experience in industry research, metadata, and multi-channel marketing strategy.

• Advised 90+ books that became New York Times, Amazon, and USA Today bestsellers.

• Professionally marketed licensed books for bestselling brands, including Disney, Sesame Street, and Marvel, among others.

• Use specialized industry software to conduct your keyword research and competitor analysis with record precision and time.

• Award-winning writer with 25+ published works of short fiction, non-fiction, and journalism.

• Bachelor’s degree in Creative Writing from Vanderbilt University, the 14th highest-ranking university in the USA.



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SPECIALIZATIONS


MARKET RESEARCH:


Behind-the-scenes, data-backed research about your audience’s demographics, interests, values, reading preferences, online activity, and media purchasing habits that will perfect your branding voice and generate reader loyalty.



COMPETITOR ANALYSIS:


Analyze your competitors’ strategies’ strengths, weaknesses, opportunities, and threats using exclusive software and industry knowledge to position you as a formidable newcomer in even the most competitive niches.



METADATA OPTIMIZATION:


Powerful keyword strategy does more than just dramatically improve your bestseller ranking and make your book easier to find in search engines. Your metadata, especially your book description, will be optimized to convert even the most hesitant shoppers into customers.



MARKETING STRATEGY:


Advise authors on how to optimize a range of digital content marketing, including lessons on appealing to audiences using social media, blog, website design, and email newsletters to increase engagement and build a loyal fanbase.



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Thank you again for reaching out! I can't wait to meet you and embrace your unique voice!
Fiction
Contemporary Romance
Cultural & Ethnic
Dystopian
Epic Fantasy
LGBTQ Fiction
Young Adult Fantasy
Non-Fiction
Religion & Spirituality
Self-Help & Self-Improvement

Awards

  • John Stobart Award for Poetry
  • Featured in Vanderbilt University's Stage & Screen Showcase
  • Nominated for Merill Moore Award for Nonfiction

Work experience

Digital Marketer, Publicist, and Project Manager

Sourcebooks, Inc.
January, 2019 – February, 2021 (about 2 years)

Sourcebooks is a rapidly growing independent publisher in the Chicagoland area. My areas of specialty include influencer, social media, and email marketing with equal emphasis on strategy formation, project coordination, and execution.

Award-Winning Publisher, Writer, and Editor

Self-employed
August, 2013 – Present (about 8 years)

I have reviewed, edited, and promoted thousands of essays, stories, and poems with various publishers, magazines, blogs, and news sources.
My professionally published original work includes 6 pieces of original fiction, 15 pieces of nonfiction, and 4 poems.

Owner and Founder

Novel Cause Marketing
February, 2021 – Present (8 months)

In February 2021, I created an independent publishing company startup and consulting firm with the mission of bringing underrepresented voices in literature to the forefront of contemporary social consciousness.

Digital Content Marketer Team Lead

Chicago Scene Magazine
August, 2018 – December, 2018 (4 months)

Chicago Scene Magazine is the "Insider's Guide" of what to do and where to go in Chicago, providing cultural explorers with trending, hyper-local lifestyle content. In this role I trained and managed a team of social media marketing interns. I also supported sales with lead generation, lead development, proposal writing, and pitching.

Social Media Manager

The McGill Project
August, 2017 – April, 2018 (8 months)

The McGill Project is an arts and philosophy community that stands by three pillars: inclusive community, free thought, and creative expression. I created the Social Media Manager role here to boost event attendance and increase community membership while managing a team of photographers.

Projects

Social Media Influencer Marketing - Book Woman of Troublesome Creek

#1 Amazon bestseller in Southern Fiction
New York Times bestseller
USA Today bestseller
20-time award winner
I was hired to send free book bundles to social media influencers and bookstagrammers in exchange for them promoting Book Woman of Troublesome Creek on their online platforms.
37 influencers posted a total of 184 pieces of Instagram content.
Approx. number of unique viewers reached: 3-4 Million

Gaining eBook and Print Reviews - Fall 2020 Launches

89 reviews gained in 1 month
Average review: 4.5 stars

Reviews help your book rank higher in retailer search engines and helps readers decide whether or not they would like to purchase your work. (Because there is no obligation to post, this does not overstep online retailers' terms and conditions.)

Influencer Marketing Campaign - Summer of Love

17 elite social media celebrities posted
48 total pieces of Instagram content
Approx. number of unique viewers reached: 2-4 Million

Portfolio (56 selected works)

I'm Not Dying with You Tonight

Jones, Kimberly, Segal, Gilly

How to Catch a Unicorn

Wallace, Adam, Elkerton, Andy

This Is Where It Ends

Nijkamp, Marieke

P Is for Pterodactyl: The Worst Alphabet Book Ever

Haldar, Raj, Carpenter, Chris, Beddia, Maria

Isle of Dragons (# 1)

Thompson, L. A., Nicolescu, Thea, Harris, Pam Elise, Lewis, Tara, Rees, Jennifer

Takakush: Genus Magica Book 1

Reiter, Raine, Dingwall, Kim

Sillypants Goes to Remote School

Kent, Madigan, Kent, Belle

Like No Other Boy

Center, Larry

Anonymity

Martin, Rachel

Pay Attention: A Maeve Tidewell Psychic Suspense

Barnes, K.L., / Dollar Photo Club, Rosario Rizzo

Three Single Wives: A Novel

Gina LaManna, Susannah Jones, Brilliance Audio

Every Bone a Prayer

Blooms, Ashley

Little Lovely Things: A Novel

Connolly, Maureen Joyce

Sanctuary: A Novel

James, V. V.

Carnegie's Maid: A Novel

Benedict, Marie

Lady Clementine: A Novel

Benedict, Marie

The Arctic Fury: A Novel

Macallister, Greer

The Magician's Lie: A Novel

Greer Macallister, Julia Whelan, Nick Podehl, Brilliance Audio

Five Total Strangers

Richards, Natalie D.

Gone Too Far

Richards, Natalie D.

Six Months Later

Richards, Natalie D.

My Secret to Tell

Richards, Natalie D.

What She Found in the Woods

Angelini, Josephine

Arley has 21 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Gage Richmond
Arley was incredibly professional and passionate about my book. I can tell that she spent a lot of time doing research for a wide variety of things, some of which I didn't even know about. I absolutely loved working with her, and I can't wait to continue our working relationship with more projects.

Gage Richmond, September 2021


Anthony Neglia
Arley and Lexi were amazing to work with. Spectacular and professional. At the very least got me on several sponsored newsletters which would never have happened without them. I'm going to hire again for my next book without a question. They're great!

Anthony Neglia, September 2021


Miranda Harvey
Arley is an absolute gem to work with! She understands where I want to go as an author and her advice is practical and easy to follow. As an author, it is easy to suffer from decision overload! Having Arley as a guide is such a relief.

Miranda Harvey, August 2021


Rachael Huszar
Arley is an absolute wizard when it comes to marketing your book. The level and depth of detail she provided not only helped me properly market my book, but also taught me the basics of a system I found very intimidating overall. Do not pass up your chance to access the resources Arley can provide!

Rachael Huszar, August 2021

Arley Concaildi
Hi Rachael, Thank you for your kind words! Working with you has been a blast, and I am so happy that you’re seeing the results you deserve. I have total confidence in you and your blossoming caree...
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Reply from Arley Concaildi


Diana C. Hall
Arley was great to work with. We connected easily, and on an intuitive level much of her advice seemed sound. But there were several recommendations she made that came as a surprise and several times she landed on one side or the other of an issue I had looked into without getting any kind of consistent advice. Each time Arley was very willing to explain her approach and the reasoning behind h...
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Diana C. Hall, June 2021

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