Arley Concaildi

Arley Concaildi - Marketer

Aurora, IL, USA

80+ BESTSELLERS MARKETED! [Metadata Expert | Deep Dive Researcher | Multi-Channel Digital Strategy Coach | Award-Winning Writer]

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Did you know that independent authors wrote 40% of Amazon’s top-selling books last year? When you consider that self-published authors also have royalty rates up to 10x higher than traditionally published authors, it’s a no brainer: With the right marketing, you can make exponentially more money as an indie author than ever before.

But HOW do you tap into this opportunity to profit?

I’m a full-time Reedsy researcher, metadata expert, and multi-channel strategy consultant who will be publishing my original novel by the end of the year. In my free time, I am also founding an independent startup called Starling Media, which I will use to amplify underrepresented voices in the publishing industry.

But what can I do for you? I want to teach you everything I know about the publishing industry, and I want to give you the tools you need to promote your work without having to shell out tens of thousands of dollars in outsourced labor every year.


• I have a B.A. in Creative Writing from Vanderbilt University, the 14th highest-ranking university in the USA.
• I have helped 80+ books become New York Times, Amazon, and USA Today bestsellers.
• I have professionally marketed licensed books for bestselling brands, including Disney, Sesame Street, Marvel, and more.
• I am an award-winning writer with 25+ published works of short fiction, non-fiction, and journalism.
• As a full-time freelancer on Reedsy, I have the passion, energy, and flexible schedule to give you my undivided attention rather than considering our partnership a “side gig.”




I provide you with behind the scenes data-backed research about your audience’s demographics, interests, values, reading preferences, online activity, and media purchasing habits to help you create the perfect branding voice and identity to convert readers into your customers.


Using exclusive software and industry connections, I have access to collect and analyze your competitors’ strategies’ strengths, weaknesses, opportunities, and threats to position you as a formidable newcomer in even the most competitive niches.


The single most important marketing asset your book can have is a strong metadata strategy. A powerful keyword strategy does more than just dramatically improve your bestseller ranking and make your book easier to find in search engines. Your metadata, especially your book description, needs to be optimized to convert even the most hesitant of shoppers into customers. In addition to all this, I will also teach you industry secrets, such as how to register for 10 Amazon book categories (instead of the usual 2 they allow) for maximum visibility.


As a digital marketing strategist, I specialize in helping authors optimize all prongs of digital content marketing, including teaching authors how to best appeal to their audiences using social media, blog, website design, and email newsletters to increase engagement and build a loyal fanbase.




• Deep dive audience research
• Deep dive competitor analysis
• Keyword research and strategy formation
• Get your book into 10 Amazon categories (rather than the usual 2 they allow)
• Write your book description (includes unlimited revisions)
• Write your author bio (includes unlimited revisions)
• Write your reusable pitch template for publicity and blog tours
• Create 3 promotional social media/ad graphics with your cover


• The full-funnel digital marketing strategy, why it works, and how to use its key components
• The formula to a good book description
• The formula to a good blog tour pitch
• How to create your launch street team
• How to leverage your author website and blog to increase reader loyalty
• How using lead generation on your website can build your email list and increase reader loyalty
• Which social media channels are right for reaching your audience
• How and when to leverage your social media account
• Which online advertisements are best suited to finding you new readers and/or making direct sales
• How to target your ideal Facebook audience
• How to target your ideal Amazon ads
• How to measure success in advertisements


• Author/brand identity development worksheet and guidance
• Recommended week-by-week launch timeline
• Media calendar template (for emails, social media, blog, etc.)


After I have delivered the marketing plan, I will happily answer any of your questions, help you brainstorm content, and cheer you on!

I can't wait to meet you and embrace your unique voice!
Contemporary Romance
Cozy Mysteries
Epic Fantasy
Psychological Thriller
Social & Family Issues
Self-Help & Self-Improvement


  • John Stobart Award for Poetry
  • Featured in Vanderbilt University's Stage & Screen Showcase
  • Nominated for Merill Moore Award for Nonfiction

Work experience

Digital Marketer, Publicist, and Project Manager

Sourcebooks, Inc.
January, 2019 – February, 2021 (about 2 years)

Sourcebooks is a rapidly growing independent publisher in the Chicagoland area. My areas of specialty include influencer, social media, and email marketing with equal emphasis on strategy formation, project coordination, and execution.

Award-Winning Publisher, Writer, and Editor

August, 2013 – Present (over 7 years)

I have reviewed, edited, and promoted thousands of essays, stories, and poems with various publishers, magazines, blogs, and news sources.
My professionally published original work includes 6 pieces of original fiction, 15 pieces of nonfiction, and 4 poems.

Chief Executive Officer

February, 2021 – Present (about 1 month)

In February 2021, I created Starling Media, an independent publishing company startup and consulting firm with the mission of bringing underrepresented voices in literature to the forefront of contemporary social consciousness.

Digital Content Marketer Team Lead

Chicago Scene Magazine
August, 2018 – December, 2018 (4 months)

Chicago Scene Magazine is the "Insider's Guide" of what to do and where to go in Chicago, providing cultural explorers with trending, hyper-local lifestyle content. In this role I trained and managed a team of social media marketing interns. I also supported sales with lead generation, lead development, proposal writing, and pitching.

Social Media Manager

The McGill Project
August, 2017 – April, 2018 (8 months)

The McGill Project is an arts and philosophy community that stands by three pillars: inclusive community, free thought, and creative expression. I created the Social Media Manager role here to boost event attendance and increase community membership while managing a team of photographers.


Social Media Influencer Marketing - Book Woman of Troublesome Creek

#1 Amazon bestseller in Southern Fiction
New York Times bestseller
USA Today bestseller
20-time award winner
I was hired to send free book bundles to social media influencers and bookstagrammers in exchange for them promoting Book Woman of Troublesome Creek on their online platforms.
37 influencers posted a total of 184 pieces of Instagram content.
Approx. number of unique viewers reached: 3-4 Million

Gaining eBook and Print Reviews - Fall 2020 Launches

89 reviews gained in 1 month
Average review: 4.5 stars

Reviews help your book rank higher in retailer search engines and helps readers decide whether or not they would like to purchase your work. (Because there is no obligation to post, this does not overstep online retailers' terms and conditions.)

Influencer Marketing Campaign - Summer of Love

17 elite social media celebrities posted
48 total pieces of Instagram content
Approx. number of unique viewers reached: 2-4 Million

Portfolio (10 selected works)

I'm Not Dying with You Tonight

Jones, Kimberly, Segal, Gilly

How to Catch a Unicorn

Wallace, Adam, Elkerton, Andy

This Is Where It Ends

Nijkamp, Marieke

P Is for Pterodactyl: The Worst Alphabet Book Ever

Haldar, Raj, Carpenter, Chris, Beddia, Maria

Arley has 10 reviews

Communication & Punctuality
Communication & Punctuality

Evan Oliver
As a first time author, I really had no idea how best to go about launching my book. I'd done a fair bit of research on my own, but Arley laid out a lot of resources that I simply had no visibility on. I’d been staring at this problem for over a year, and honestly would never have figured out a lot of what she shared. She has been a huge help and her input has been incredibly instructive. ...
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Evan Oliver, February 2021

Arley Concaildi
Hi Evan, It has been a delight working with you! Thank you for your kind words. I’m glad to hear the balance between customized and general advice was a good fit! As you move forward through your c...
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Reply from Arley Concaildi

Jeanne Lewis
Great fun and very useful. I would recommend Arley and will work with her again.

Jeanne Lewis, January 2021

Heather Rees
Arley is wonderful to work with - I couldn't recommend her more. She's the consummate professional who really knows her stuff!

Heather Rees, January 2021

larry center
Arley is knowledgeable and easy to work with. She responds in a timely manner and has helped me quite a bit in my goals.

larry center, January 2021

Jeanne Lewis
Really fun to work with and had great ideas and suggestions.

Jeanne Lewis, December 2020

Read more reviews

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