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Adrienne Sparks

Adrienne Sparks - Marketer

Harvard, Massachusetts, United States

Book Marketing Consultant, Author Advocate, Avid Reader

Overview

Reviews (1)

I am an award-winning book publishing veteran with more than twenty years of experience marketing a wide variety of books by established bestselling authors as well as first-time and self-published authors.

After two decades working at HarperCollins, Bantam Doubleday Dell and Random House as well as the Nelson Literary Agency I now partner with authors and advise them on how to build their platforms, leverage their online and offline networks and generate buzz for their books.

From directing online initiatives to devising and implementing creative promotions, I advocate for authors by helping develop their book marketing strategy and author brand.

Services
Fiction
Crime & Mystery Historical Fiction Literature Thriller Women's Fiction
Non-Fiction
Biographies & Memoirs History True Crime

Work experience

Marketing Consultant

Self-employed

April, 2013 – Present (over 3 years)

Help authors raise awareness for their books by advising on marketing strategies to build and leverage their platform and establish their author brand.

Director of Marketing

Nelson Literary Agency

March, 2012 – August, 2012 (5 months)

Evaluated publishing plans developed by major book publishers, updated NLA agents and collaborated with publishing teams to maximize effectiveness of the marketing and publicity efforts on behalf of the agency's clients. Advised author clients on strategies to develop individual marketing campaigns using online, social media, peer and professional network platforms.

Associate Director of Marketing

Random House, Inc.

July, 1999 – July, 2011 (about 12 years)

Conceived and implemented innovative campaigns using a variety of media for literary, commercial and non-fiction books on the Doubleday list yielding more than twenty New York Times bestsellers. Received an Advertising Age "Entertainment Marketer of the Year" Award for my work on The Da Vinci Code campaign. Collaborated effectively with authors to leverage their networks, develop their online platforms and social media strategies and create original content for promotions. Recognized for creative promotions that generated industry excitement and increased consumer awareness.

Associate Director of Marketing

Bantam Doubleday Dell

April, 1997 – July, 1999 (over 2 years)

Coordinated marketing campaigns and cross-promotional partnerships with movie studios for movie-tie in releases at Delacorte/Dell Publishing.

Marketing Manager

HarperCollins Publishers

October, 1992 – April, 1997 (over 4 years)

Assisted Marketing Director on the development of retail marketing plans for hardcover and trade paperback releases. Liaised with editorial, ad/promo, publicity, academic and sales departments collecting and disseminating marketing materials for successful book launches.

Portfolio (19 selected works)

The Da Vinci Code

Dan Brown

While in Paris on business, Harvard symbologist Robert Langdon receives an urgent late-night phone call: the elderly curator of the Louvre has been murdered inside the museum. Near the body, police have found a baffling cipher. While working to solve the enigmatic riddle, Langdon is stunned to discover it leads to a trail of clues hidden in the works of Da Vinci -- clues visible for all to see... read more

While in Paris on business, Harvard symbologist Robert Langdon receives an urgent late-night phone call: the elderly curator of the Louvre has been murdered inside the museum. Near the body, police have found a baffling cipher. While working to solve the enigmatic riddle, Langdon is stunned to discover it leads to a trail of clues hidden in the works of Da Vinci -- clues visible for all to see... read more

South of Broad

Pat Conroy

The publishing event of the season: The one and only Pat Conroy returns, with a big, sprawling novel that is at once a love letter to Charleston and to lifelong friendship.Against the sumptuous backdrop of Charleston, South Carolina, South of Broad gathers a unique cast of sinners and saints. Leopold Bloom King, our narrator, is the son of an amiable, loving father who teaches science at the l... read more

The publishing event of the season: The one and only Pat Conroy returns, with a big, sprawling novel that is at once a love letter to Charleston and to lifelong friendship.Against the sumptuous backdrop of Charleston, South Carolina, South of Broad gathers a unique cast of sinners and saints. Leopold Bloom King, our narrator, is the son of an amiable, loving father who teaches science at the l... read more

The Angel's Game

Carlos Ruiz Zafón

In an abandoned mansion at the heart of Barcelona, a young man - David Martin - makes his living by writing sensationalist novels under a pseudonym. The survivor of a troubled childhood, he has taken refuge in the world of books, and spends his nights spinning baroque tales about the city's underworld. But perhaps his dark imaginings are not as strange as they seem, for in a locked room deep w... read more

In an abandoned mansion at the heart of Barcelona, a young man - David Martin - makes his living by writing sensationalist novels under a pseudonym. The survivor of a troubled childhood, he has taken refuge in the world of books, and spends his nights spinning baroque tales about the city's underworld. But perhaps his dark imaginings are not as strange as they seem, for in a locked room deep w... read more

Bee Season: A Novel

Myla Goldberg

Eliza Naumann, a seemingly unremarkable nine-year-old, expects never to fit into her gifted family: her autodidact father, Saul, absorbed in his study of Jewish mysticism; her brother, Aaron, the vessel of his father's spiritual ambitions; and her brilliant but distant lawyer-mom, Miriam. But when Eliza sweeps her school and district spelling bees in quick succession, Saul takes it as a sign t... read more

Eliza Naumann, a seemingly unremarkable nine-year-old, expects never to fit into her gifted family: her autodidact father, Saul, absorbed in his study of Jewish mysticism; her brother, Aaron, the vessel of his father's spiritual ambitions; and her brilliant but distant lawyer-mom, Miriam. But when Eliza sweeps her school and district spelling bees in quick succession, Saul takes it as a sign t... read more

Ghost Soldiers: The Forgotten Epic Storyof World War II's Most Dramatic Mission

Hampton Sides

In this national bestseller, Sides renders a tense, powerful, grand account of one of the most daring exploits of World War II: the rescue of American and British POWs behind enemy lines in the Philippines. of photos. 2 maps.

In this national bestseller, Sides renders a tense, powerful, grand account of one of the most daring exploits of World War II: the rescue of American and British POWs behind enemy lines in the Philippines. of photos. 2 maps.

Blood and Thunder: An Epic of the American West

Hampton Sides

Praise for Blood and Thunder“Kit Carson’s role in the conquest of the Navajo during and after the Civil War remains one of the most dramatic and significant episodes in the history of the American West. Hampton Sides portrays Carson in the larger context of the conquest of the entire West, including his frequent and often lethal encounters with hostile Native Americans. Unusually, Sides gives ... read more

Praise for Blood and Thunder“Kit Carson’s role in the conquest of the Navajo during and after the Civil War remains one of the most dramatic and significant episodes in the history of the American West. Hampton Sides portrays Carson in the larger context of the conquest of the entire West, including his frequent and often lethal encounters with hostile Native Americans. Unusually, Sides gives ... read more

The Princes of Ireland: The Dublin Saga

Edward Rutherfurd

From the internationally bestselling author of London and Sarum -- a magnificent epic about love and war, family life and political intrigue in Ireland over the course of seventeen centuries. Like the novels of James Michener, The Princes of Ireland brilliantly interweaves engrossing fiction and well-researched fact to capture the essence of a place.Edward Rutherfurd has introduced millions of... read more

From the internationally bestselling author of London and Sarum -- a magnificent epic about love and war, family life and political intrigue in Ireland over the course of seventeen centuries. Like the novels of James Michener, The Princes of Ireland brilliantly interweaves engrossing fiction and well-researched fact to capture the essence of a place.Edward Rutherfurd has introduced millions of... read more

Once a Spy: A Novel

Keith Thomson

Drummond Clark was once a spy of legendary proportions. Now Alzheimer’s disease has taken its toll and he’s just a confused old man who’s wandered away from home, waiting for his son to fetch him. When Charlie Clark takes a break from his latest losing streak at the track to bring Drummond back to his Brooklyn home, they find it blown sky high—and then bullets start flying in every direction. ... read more

Drummond Clark was once a spy of legendary proportions. Now Alzheimer’s disease has taken its toll and he’s just a confused old man who’s wandered away from home, waiting for his son to fetch him. When Charlie Clark takes a break from his latest losing streak at the track to bring Drummond back to his Brooklyn home, they find it blown sky high—and then bullets start flying in every direction. ... read more

Pirates of Pensacola

Keith Thomson

The Cooke and Hood families have been at each other’s throats since the Spanish Main days. The latest chapter in their piratic rivalry takes place in present day, when an old treasure map turns up. None of this seems to matter to Morgan Cooke, a cowardly, landlubbing accountant entirely ignorant of his heritage until his estranged father, Isaac, in need of crewmen, kidnaps him and thrusts him ... read more

The Cooke and Hood families have been at each other’s throats since the Spanish Main days. The latest chapter in their piratic rivalry takes place in present day, when an old treasure map turns up. None of this seems to matter to Morgan Cooke, a cowardly, landlubbing accountant entirely ignorant of his heritage until his estranged father, Isaac, in need of crewmen, kidnaps him and thrusts him ... read more

Good As Gone (Simon Fisk Novels)

Douglas Corleone

Former U.S. Marshal Simon Fisk now works as a private contractor, tracking down and recovering children who were kidnapped by their own estranged parents. He only has one rule: he won't touch stranger abduction cases. He's still haunted by the disappearance of his own daughter years ago when she was just a child, still unsolved, and stranger kidnappings hit too close to home.Until, that is, si... read more

Former U.S. Marshal Simon Fisk now works as a private contractor, tracking down and recovering children who were kidnapped by their own estranged parents. He only has one rule: he won't touch stranger abduction cases. He's still haunted by the disappearance of his own daughter years ago when she was just a child, still unsolved, and stranger kidnappings hit too close to home.Until, that is, si... read more

Dead Eye: A Gray Man Novel

Mark Greaney

Ex-CIA master assassin Court Gentry has always prided himself on his ability to disappear at will, to fly below the radar and exist in the shadows—to survive as the near-mythical Gray Man. But when he takes revenge upon a former employer who betrayed him, he exposes himself to something he’s never had to face before.A killer who is just like him.Code-named Dead Eye, Russell Whitlock is a gradu... read more

Ex-CIA master assassin Court Gentry has always prided himself on his ability to disappear at will, to fly below the radar and exist in the shadows—to survive as the near-mythical Gray Man. But when he takes revenge upon a former employer who betrayed him, he exposes himself to something he’s never had to face before.A killer who is just like him.Code-named Dead Eye, Russell Whitlock is a gradu... read more

Crown Hill: Love Life and the Afterlife

Christina M. Abt

We think of a house as a place that we build and shape to reflect who we are. But what if the reverse were also true? What if a house could shape those who enter to reflect its own being? Cross over Crown Hill’s welcoming threshold. Enter into this home’s caring essence. Meet those who have come to define its one hundred and fifty year existence. Connect with Mary and Owen Southwick within the... read more

We think of a house as a place that we build and shape to reflect who we are. But what if the reverse were also true? What if a house could shape those who enter to reflect its own being? Cross over Crown Hill’s welcoming threshold. Enter into this home’s caring essence. Meet those who have come to define its one hundred and fifty year existence. Connect with Mary and Owen Southwick within the... read more

Into Africa: The Epic Adventures of Stanley and Livingstone

Martin Dugard

With the utterance of a single line—“Doctor Livingstone, I presume?”—a remote meeting in the heart of Africa was transformed into one of the most famous encounters in exploration history. But the true story behind Dr. David Livingstone and journalist Henry Morton Stanley is one that has escaped telling. Into Africa is an extraordinarily researched account of a thrilling adventure—defined by al... read more

With the utterance of a single line—“Doctor Livingstone, I presume?”—a remote meeting in the heart of Africa was transformed into one of the most famous encounters in exploration history. But the true story behind Dr. David Livingstone and journalist Henry Morton Stanley is one that has escaped telling. Into Africa is an extraordinarily researched account of a thrilling adventure—defined by al... read more

The Blind Assassin

Margaret Atwood

Margaret Atwood takes the art of storytelling to new heights in a dazzling new novel that unfolds layer by astonishing layer and concludes in a brilliant and wonderfully satisfying twist.For the past twenty-five years, Margaret Atwood has written works of striking originality and imagination. In The Blind Assassin, she stretches the limits of her accomplishments as never before, creating a nov... read more

Margaret Atwood takes the art of storytelling to new heights in a dazzling new novel that unfolds layer by astonishing layer and concludes in a brilliant and wonderfully satisfying twist.For the past twenty-five years, Margaret Atwood has written works of striking originality and imagination. In The Blind Assassin, she stretches the limits of her accomplishments as never before, creating a nov... read more

The Woman Behind the New Deal: The Life of Frances Perkins, FDR'S Secretary of Labor and His Moral Conscience

Kirstin Downey

Frances Perkins is no longer a household name, yet she was one of the most influential women of the twentieth century. Based on extensive archival materials, new documents, and exclusive access to Perkins's family members and friends, this biography is the first complete portrait of a devoted public servant with a passionate personal life, a mother who changed the landscape of American busines... read more

Frances Perkins is no longer a household name, yet she was one of the most influential women of the twentieth century. Based on extensive archival materials, new documents, and exclusive access to Perkins's family members and friends, this biography is the first complete portrait of a devoted public servant with a passionate personal life, a mother who changed the landscape of American busines... read more

The Altarpiece

Lauren Fogle Boyd

In the suffocating atmosphere of the Third Reich, art becomes a political issue. When the renowned modern artist Dietrich Junger is condemned by Hitler's puritanical artistic purge, his daughter Anke finds herself abandoned by the two men she loved most. One is dead; one has fled. An expert on the object of Nazi obsession, the medieval Ghent Altarpiece, Anke is threatened by those desperate to... read more

In the suffocating atmosphere of the Third Reich, art becomes a political issue. When the renowned modern artist Dietrich Junger is condemned by Hitler's puritanical artistic purge, his daughter Anke finds herself abandoned by the two men she loved most. One is dead; one has fled. An expert on the object of Nazi obsession, the medieval Ghent Altarpiece, Anke is threatened by those desperate to... read more

Darkly Dreaming Dexter: A Novel

Jeff Lindsay

Meet Dexter, a polite wolf in sheep’s clothing . . . a monster who cringes at the site of blood . . . a serial killer whose one golden rule makes him immensely likable: he only kills bad people.Dexter Morgan isn’t exactly the kind of man you’d bring home to Mom. Though he’s playful and has a wonderfully ironic sense of humor, Dexter’s one character flaw (his proclivity for murder) can be off-p... read more

Meet Dexter, a polite wolf in sheep’s clothing . . . a monster who cringes at the site of blood . . . a serial killer whose one golden rule makes him immensely likable: he only kills bad people.Dexter Morgan isn’t exactly the kind of man you’d bring home to Mom. Though he’s playful and has a wonderfully ironic sense of humor, Dexter’s one character flaw (his proclivity for murder) can be off-p... read more

The River of Doubt: Theodore Roosevelt's Darkest Journey

Candice Millard

At once an incredible adventure narrative and a penetrating biographical portrait, The River of Doubt is the true story of Theodore Roosevelt’s harrowing exploration of one of the most dangerous rivers on earth.The River of Doubt—it is a black, uncharted tributary of the Amazon that snakes through one of the most treacherous jungles in the world. Indians armed with poison-tipped arrows haunt i... read more

At once an incredible adventure narrative and a penetrating biographical portrait, The River of Doubt is the true story of Theodore Roosevelt’s harrowing exploration of one of the most dangerous rivers on earth.The River of Doubt—it is a black, uncharted tributary of the Amazon that snakes through one of the most treacherous jungles in the world. Indians armed with poison-tipped arrows haunt i... read more

Blue Genes: A Memoir of Loss and Survival

Christopher Lukas

Tony and I are brothers across the stroboscopic echoes of the past: dissolving across black interludes into the next image, and the next, and the next, until all vestige of pure vision is destroyed. All that is left is memory, and we know how faulty that can be. Who Tony was is forever blurred by who I was and how I remember who I thought Tony was . . . He is dead, and I am alive—left to dwell... read more

Tony and I are brothers across the stroboscopic echoes of the past: dissolving across black interludes into the next image, and the next, and the next, until all vestige of pure vision is destroyed. All that is left is memory, and we know how faulty that can be. Who Tony was is forever blurred by who I was and how I remember who I thought Tony was . . . He is dead, and I am alive—left to dwell... read more

Adrienne has 1 review

Professionalism
Quality
Value
Communication

Tom Starita

Adrienne has been fantastic! Her work is great, she's easily accessible and her quote was affordable. I recommend her to everyone and anyone. You would be a fool to pass her up!

Tom Starita, November 2016

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