After two decades working at HarperCollins, Bantam Doubleday Dell and Random House as well as the Nelson Literary Agency I now partner with authors and advise them on how to build their platforms, leverage their online and offline networks and generate buzz for their books.
From directing online initiatives to devising and implementing creative promotions, I advocate for authors by helping develop their book marketing strategy and author brand.
- Advertising Age Marketer of the Year for work on The Da Vinci Code campaign
Help authors raise awareness for their books by advising on marketing strategies to build and leverage their platform and establish their author brand.
Nelson Literary Agency
Evaluated publishing plans developed by major book publishers, updated NLA agents and collaborated with publishing teams to maximize effectiveness of the marketing and publicity efforts on behalf of the agency's clients. Advised author clients on strategies to develop individual marketing campaigns using online, social media, peer and professional network platforms.
Random House, Inc.
Conceived and implemented innovative campaigns using a variety of media for literary, commercial and non-fiction books on the Doubleday list yielding more than twenty New York Times bestsellers. Received an Advertising Age "Entertainment Marketer of the Year" Award for my work on The Da Vinci Code campaign. Collaborated effectively with authors to leverage their networks, develop their online platforms and social media strategies and create original content for promotions. Recognized for creative promotions that generated industry excitement and increased consumer awareness.
Bantam Doubleday Dell
Coordinated marketing campaigns and cross-promotional partnerships with movie studios for movie-tie in releases at Delacorte/Dell Publishing.
Assisted Marketing Director on the development of retail marketing plans for hardcover and trade paperback releases. Liaised with editorial, ad/promo, publicity, academic and sales departments collecting and disseminating marketing materials for successful book launches.
Adrienne has 3 reviews
J. T. A.