Vita Lane

Vita Lane – Designer

Book designer (covers, interiors) • Typesetter • Illustrator • Art Director • Graphic Designer • obsessed with food, dogs, and yoga.

Overview

I’m an experienced book designer and illustrator who understands that design is both an art and a science, and that every project begins with listening and research. I take complex information and present it in a clear and easy to digest way that honors the voice of the author and their work while maintaining the desired aesthetic. I believe in the power and importance of education, literature, and art. An avid note-taker and question-asker with an eye for detail, I’m proactive, aim to please, and revel in finding the right solution.

I live on the tiny and beautiful seacoast of New Hampshire with my husband, 2 dogs, and 2 kids in the summer. I practice yoga regularly and recently started teaching. I’m left-handed but use righty scissors because they work better. I have a freckle in my left eye. And I can recite all 50 states in alphabetical order. Go ahead, test me.

Services
Non-Fiction
Children’s Non-Fiction Education & Reference
Fiction
Picture Books
Languages
English
Awards
  • 2020 Lupine Honor Award
  • 2021 Northern Lights Book Award
  • First Place, The New England Book Show 2020, Professional Non-illustrated category

Work experience

Self-employed

Nov, 2002 — Present

Provides design and illustration services for a variety of clients in publishing, manufacturing (stationery, wedding, gift, apparel & accessory), small businesses and more. Services include: book design (covers and interiors), typesetting, illustration, graphic and marketing design (print and digital), stationery design, art direction, storyboarding, branding, product design, photography, and Squarespace website creation.

Heinemann Publishing, a division of Houghton Mifflin Harcourt

Feb, 2018 — Dec, 2022 (almost 5 years)

Created original designs for book covers and interiors that were highly creative, content-responsive, market-appropriate, and in line with the Heinemann brand while collaborating with key stakeholders (author, publisher, editor, marketing) to develop the individual look-and-feel for each title and its online resource components. Provided typesetting, illustration, photography, image research and editing. Oversaw the design and routing of cover mechanicals and interiors, from concept to final production. Adhered to schedule, making up for lost time when necessary. Hired, art directed, and managed outside designers, typesetters, and illustrators. Prepared approved files for first printing and reprints. Designed print and digital marketing materials.

Kleinfeld Paper

Aug, 2011 — Dec, 2017 (over 6 years)

Designed wedding stationery for fine printing (engraving, letterpress, foil stamping, digital, and more), and collaborated with pre-press team from concept through production. Designed and implemented all marketing materials including print ads, digital ads, social media and blog content, website design, email campaigns, B2B communications, posters, postcards, in-store signage, catalogs, sell sheets, brochures, packaging, and tradeshow collateral. Shot product photography, and managed and directed outside photographer on additional photo shoots. Directed freelance designers and illustrators and created design-process manual. Researched and forecasted trends.

Momenta

Sep, 2005 — Aug, 2011 (almost 6 years)

Designed papergood products including scrapbooking materials, stationery, stickers, and stencils, as well as marketing materials of catalogs, sell sheets, trade-show signage and product packaging.

Vita has 1 review

Professionalism

Quality

Value

Responsiveness

Gibran J.

Gibran J.

May, 2023

It has been the biggest pleasure to work with Vita. Her work has surpassed all of our expectations (by a long shot). Her designs are creative, original, and customized to exactly what you're looking for as a client. We are thrilled with what she has created for us. Her work has added so much value to our organization. On top of that, she is a lovely person, a top-notch professional, and very o...
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Vita L.
Thank you so much, Emily and Gibran! It's been a sincere pleasure to meet you and an honor to collaborate on your project and help out with the very important work that you do. I look forward to wo...
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