Clare Baggaley

Clare Baggaley – Designer

An award winning art director and designer. Designing for Harry Potter, Game of Thrones, Warhol, Trolls, Queen, DK and many more.


I love designing award winning books and have many years’ experience of creating amazing books for trade publishing, both for children and adults.

I’ve worked in the book trade for over 20 years as a Creative Director, Art Director and Book Designer in a variety of international co-edition publishing houses such as Harper Collins, DK, Bloomsbury, Carlton and Quarto Publishing as well as freelancing for a variety of clients including Bloomsbury, Quarto, DK, Pan Macmillan, Schiffer Publishing, The London Eye, Orbis (The Flying Eye Hospital) and Trident Press/National Media Unit of the UAE.

As a Creative Director and designer I've worked with and been part of the pitch teams for global brands such as The Met New York, Kelly Hoppen, HBO's Game of Thrones, Harry Potter, London 2012, Rugby World Cup, Liverpool FC, Manchester United, Arsenal, FIFA, BBC, RHS, Liberty, Ogilvy, Queen, The Warhol Foundation, National Gallery, London Eye, Good Housekeeping, Disney, Fox, AMNH, NHM, Science Museum, and IWM amongst many others.

I mainly work on adult and children’s non-fiction in a wide variety of subject matters including cookery, gardening, history, military history, art, DIY, STEM/STEAM, digitally enhanced books and board books plus some children’s fiction.

I take on covers, spreads, styling, art direction of shoots, presentations or full books. I can also provide editorial and design packaging service that can deliver high quality books ready for repro or print.

I've created many unique IP ideas, focusing on paper engineering and novelty, but also book ideas and series for a range of clients, I'm skilled in creating, managing and building new lists and divisions with publishers, as well as building series of books.

If you'd like me to design, develop projects or consult for you or your company please contact me here.

Action & Adventure Children's LGBTQ Fiction Short Story
Children’s Non-Fiction Design Entertainment Inspirational
  • Junior Design Award, Silver
  • Glenfiddich Food Book of the Year Award
  • Shortlisted: best book at the British Book Design & Production Award
  • Waterstones Book of the Year
  • BA hons in Graphic Design from Kingston University
  • Foundation in Art & Design from Cambridge College of Art

Work experience


Jul, 2019 — Present

Currently I'm a freelance art director mainly specialising in designing and project managing children's and adult non-fiction titles. I can work with an editorial partner, between us packaging books from presentation to final files. I also self publish myself, giving a wide knowledge of traditional and independent publishing routes.


Jun, 2021 — Mar, 2023 (over 1 year)


Jun, 2021 — Mar, 2023 (over 1 year)

Art directing the magical The Harry Potter Wizarding Almanac - publishing October 2023. This incredible book is a must for Harry fans, sold in over 34 languages worldwide. Art directed seven incredible illustrators from around the world in the most complex and incredible book of my career so far.


Jul, 2019 — Dec, 2019 (5 months)

Interim art director for the Children's 0-9 list.

Welbeck Publishing Group (now part of the Hachette group)

Sep, 2001 — Jul, 2019 (almost 18 years)

Creative director of the adult and children's list, art directing a list of around 220 books a year. Creating series, new book ideas, innovative publishing concepts whilst keeping my hand in designing my own special projects.

Harper Collins Publisher

May, 1996 — Aug, 2001 (over 5 years)


One of the world's best-known artists, Andy Warhol (1928-1987) still exerts influence on contemporary art and culture. Packed with information about Warhol's prolific creativity, as well as his other cultural interests, the project follows the arc of his life.... read more
Andy Warhol (1928-1987) once said that in the future, everyone would be famous for 15 minutes. But his own fame only continues to grow . . . as does his influence on art and culture. This beautifully illustrated biography, which includes over 20 items of facsi... read more
This is mixology made simple! Prepare a first-class cocktail with these fun, at-a-glance infographic recipes. Each one visually displays the precise measurements and ingredients in the correct type of glass, with easy-to-see proportions. More than 200 recipes ... read more
Get ready for fun with this easy-to-build marble run that’s over two feet tall! Let the races begin, with this amazing marble run roller coaster! It’s so simple to build: just press out the model pieces, assemble the marble run using glue or adhesive tape, and... read more
This text is more than just a collection of Hugh's recipes. It's also a friendly, practical guide to the River Cottage lifestyle, with advice on rearing your own meat, growing your own vegetables, and tapping into the free wild harvest.
The Vintage Coloring and Craft Book offers the stress-relieving benefits of adult coloring books while also enabling you to turn your vintage patterned creations into decorative and practical DIY projects.This beautifully illustrated activity book will take yo... read more
A stress-relieving activity book that allows you to color, cut, tear, and bend single sheets of paper to create stunning three-dimensional scenes.Let your imagination run wild with only a single sheet of paper! With only a few crafting supplies, Paper Sculptur... read more
Make it by Hand Papercraft Paper Town
Create a flurry of snowflake-inspired projects, from cards and giftwrap to complex sculptures. Let it snow! The myriad patterns and basic hexagonal structure of snowflakes have inspired these 15 festive projects. Start with single snowflakes for cutouts and em... read more
A fresh new crafting approach which demonstrates that elaborate artworks can be created from a humble sheet of paper. Building on basic paper engineering and cutting techniques the projects increase in difficulty, from the first few die-cut sheets, from which ... read more
The night is dark and full of these unique Game of Thrones gifts.Inspired by the terrifying creatures from the award-winning television series Game of Thrones, this official book contains a full-sized 3D White Walker mask and wall mount. Assemble it yourself f... read more
Make your own eye-catching 3D skull mask . . . quickly and easily! Create a skull mask that will stand out in the crowd! It’s super-easy to put together, thanks to simple numbered folds and tabs. With its striking design, the mask is perfect for Halloween part... read more
A Lannister always pays his debts . . . with one of these unique Game of Thrones gifts.Inspired by the sigil from the award-winning television series Game of Thrones, this official book contains a full-sized 3D House Lannister Lion mask and wall mount. Assembl... read more
Fire cannot kill a dragon. These unique Game of Thrones gifts are the next best thing.Inspired by the sigil from the award-winning television series Game of Thrones, this official book contains a full-sized 3D House Tragaryen Dragon mask and wall mount. Assemb... read more
Make your own eye-catching 3D fox mask . . . quickly and easily! Whether for Halloween, your favorite funky music festival, or a costume party, this eye-catching 3D fox mask is the perfect accessory. Beautifully packaged in a slipcase with an instructional boo... read more
Produced in collaboration with Liberty, the leading destination store in London, and a unique and eclectic British emporium, this lavishly illustrated, official book, presented in a slipcase, showcases the heritage and innovation of this individualistic and on... read more
Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! This isn't an egg carton—it's a penguin, mini monster, fire engine, dragon, music shakers, mini cars, and more. The projects in this book are amazin... read more
Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! From a robot and aquarium to a teddy bear car/hot rod or puppet theater, the cereal box projects in this book are amazing fun for girls and boys. Ea... read more
Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! Imaginations will soar as kids take a plain old toilet paper roll and turn it into a unicorn, pirate, treasure chest, ninja, space rocket, or castle... read more
**A BEAUTIFUL NEW SERIES FOR NATURE LOVERS** This sumptuous book displays and describes a variety of beautiful birds. Exquisite ornithological illustrations accompany a lyrical text that brings to life more than 50 species. Press-out sections enable you to rev... read more
Meet the world's most amazing dinosaurs in this strikingly illustrated book with press-out diecut pages which reveal a parade of prehistoric predators. The Fearsome World of Dinosaurs takes a look at some of these prehistoric beasts. The unique diecut format l... read more
Meet the world's most amazing animals in this beautifully illustrated book with press-out diecut pages which turns into a wildlife work of art. The Amazing World of Animals takes a look at fascinating animals from around the world. The unique diecut format let... read more
Meet the world's most incredible insects in this beautifully illustrated book with press-out die-cut pages which reveal a parade of creepy-crawlies. The Incredible World of Bugs takes a look at the fascinating world of minibeasts. The unique diecut format lets... read more
**A BEAUTIFUL NEW SERIES FOR NATURE LOVERS** This lavish book displays and describes the characteristics of more than 50 varieties of flower. Exquisite botanical illustrations accompany a lyrical text by nature writer and botanist Michael Scott. Press-out sect... read more

Clare has 12 reviews





Billy B.

Billy B.

Aug, 2023

Clare, is like a Christmas morning on a beautiful snowy day. Your reach under the tree with great anticipation of what gifts wait for you and to your surprise you open the perfect gift. Imagination, vivid colors, out of this world illustrations, design insight, kindness, professionalism and a talent you could only wish for. Clare is the Cover and interior designer you dream of. But she is jus...
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Clare B.
Oh what a wonderful message, thanks so much! I had a ball working on Team Billy!
Paulina M.

Paulina M.

Jun, 2023

Clare is a consummate professional. Although she did not complete the project (for reasons too complex to get into here), I plan on working with Clare in the future on a consultation basis. Her seasoned eye, technical skill and level of organisation is top notch.
E. L.

E. L.

Jun, 2023

Great quality, original work and lovely to work with! Highly highly recommended!
Clare B.
It was such a pleasure to work on such an amazing project, thank you so much.
Mark H.

Mark H.

Dec, 2022

Love working with Clare - and would do so again and again.
Clare B.
I love working with Mark, it's ALWAYS a pleasure, and a really fantastic collection of stories and poems to read, thanks so much for making it so joyous!
sara C.

sara C.

Nov, 2021

It was a wonderful experience working with Clare and the book looks incredible.
Clare B.
Couldn’t have been a better working relationship, creative and productive, perfect!

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