Clare Baggaley – Designer

I’m a Creative Director and award-winning designer and illustrator with over 25 years’ experience in trade publishing, spanning children’s and adult markets. I’ve held senior roles at HarperCollins, DK, Bloomsbury and Carlton Publishing, and now work independently with authors, publishers and creative teams worldwide.

I also run my own small press, publishing through KDP, and have recently created and authored a series of cheeky activity books for adults with Sona Books under my 'Up Yours!' imprint. This gives me the rare advantage of understanding both self-publishing and trade publishing from the inside. I regularly guide authors through the self-publishing process—advising on what to do when, answering queries along the way, and helping get their books published to a professional standard.

My work covers everything from covers, spreads and styling through to full art direction, packaging and delivery of print-ready books. I specialise in non-fiction—cookery, lifestyle, gardening, history, military, art, STEM, children’s titles and novelty formats—and have collaborated with global brands from HBO’s Game of Thrones and Harry Potter to The Met New York, American Museum of Natural History, Natural History Museum (London), The Science Museum, The Olympics, FIFA, Disney, the BBC, National Gallery and many more. I design for a variety of clients, including Bloomsbury, The British Library, Welbeck, Quarto, DK, Pan Macmillan, Schiffer Publishing, The London Eye, Orbis (The Flying Eye Hospital) and Trident Press/National Media Unit of the UAE.

If you’re looking for expert design, creative development or consultation for your book, I’d love to help bring your project to life.