Clare Baggaley

Clare Baggaley - Designer

London, UK

An award winning art director and designer. Designing for Harry Potter, Game of Thrones, Warhol, Trolls, Queen, DK and many more.

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Overview

I love designing award winning books and have many years’ experience of creating amazing books for trade publishing, both for children and adults.

I’ve worked in the book trade for over 20 years as a Creative Director, Art Director and Book Designer in a variety of international co-edition publishing houses such as Harper Collins, DK, Bloomsbury, Carlton and Quarto Publishing as well as freelancing for a variety of clients including Bloomsbury, Quarto, DK, Pan Macmillan, Schiffer Publishing, The London Eye, Orbis (The Flying Eye Hospital) and Trident Press/National Media Unit of the UAE.

As a Creative Director and designer I've worked with and been part of the pitch teams for global brands such as The Met New York, Kelly Hoppen, HBO's Game of Thrones, Harry Potter, London 2012, Rugby World Cup, Liverpool FC, Manchester United, Arsenal, FIFA, BBC, RHS, Liberty, Ogilvy, Queen, The Warhol Foundation, National Gallery, London Eye, Good Housekeeping, Disney, Fox, AMNH, NHM, Science Museum, and IWM amongst many others.

Currently I split my time between being a part time Art Director at Bloomsbury, London and my freelance design business. I mainly work on adult and children’s non-fiction in a wide variety of subject matters including cookery, gardening, history, military history, art, DIY, STEM/STEAM, digitally enhanced books and board books plus some children’s fiction.

I take on covers, spreads, styling, art direction of shoots, presentations or full books. I can also provide editorial and design packaging service that can deliver high quality books ready for repro or print.

I've created many unique IP ideas, focusing on paper engineering and novelty, but also book ideas and series for a range of clients, I'm skilled in creating, managing and building new lists and divisions with publishers, as well as building series of books.

If you'd like me to design, develop projects or consult for you or your company please contact me here.




Languages
English
Fiction
Action & Adventure
Children's
LGBTQ Fiction
Short Story
Non-Fiction
Children’s Non-Fiction
Design
Entertainment
Inspirational

Certifications

  • BA hons in Graphic Design from Kingston University
  • Foundation in Art & Design from Cambridge College of Art

Awards

  • Junior Design Award, Silver
  • Glenfiddich Food Book of the Year Award
  • Shortlisted: best book at the British Book Design & Production Award
  • Waterstones Book of the Year

Work experience

Creative Director | Designer | Illustrator

Self-employed
July, 2019 – Present (over 3 years)

Currently I'm a freelance art director mainly specialising in designing and project managing children's and adult non-fiction titles. I work with an editorial partner, between us packaging books from presentation to final files.

Art Director, Harry Potter

Bloomsbury
June, 2021 – Present (over 1 year)

Art Director

DK
July, 2019 – December, 2019 (5 months)

Interim art director for the Children's 0-9 list.

Creative Director

Welbeck Publishing Group
September, 2001 – July, 2019 (almost 18 years)

Creative director of the adult and children's list, art directing a list of around 220 books a year. Creating series, new book ideas, innovative publishing concepts whilst keeping my hand in designing my own special projects.

Design Manager

Harper Collins Publisher
May, 1996 – August, 2001 (over 5 years)

Portfolio (39 selected works)

The Flower Garden

M. Scott

**A BEAUTIFUL NEW SERIES FOR NATURE LOVERS** This lavish book displays and describes the characteristics of more than 50 varieties of flower. Exquisite botanical illustrations accompany a lyrical text by nature writer and botanist Michael Scott. Press-out sections enable you to reveal the outlines of the flowers and transform your book into a work of art.

**A BEAUTIFUL NEW SERIES FOR NATURE LOVERS** This lavish book displays and describes the characteristics of more than 50 varieties of flower. Exquisite botanical illustrations accompany a lyrical text by nature writer and botanist Michael Scott. Press-out sections enable you to reveal the outlines of the flowers and transform your book into a work of art.

Paperscapes: The Incredible World of Bugs

Melanie Hibbert

Meet the world's most incredible insects in this beautifully illustrated book with press-out die-cut pages which reveal a parade of creepy-crawlies. The Incredible World of Bugs takes a look at the fascinating world of minibeasts. The unique diecut format lets the bugs leap off the page, forming a parade of the biggest, boldest, most fascinating and gruesome members of the insect world. Each b... read more

Meet the world's most incredible insects in this beautifully illustrated book with press-out die-cut pages which reveal a parade of creepy-crawlies. The Incredible World of Bugs takes a look at the fascinating world of minibeasts. The unique diecut format lets the bugs leap off the page, forming a parade of the biggest, boldest, most fascinating and gruesome members of the insect world. Each b... read more

Paperscapes: The Amazing World of Animals

Moira Butterfield

Meet the world's most amazing animals in this beautifully illustrated book with press-out diecut pages which turns into a wildlife work of art. The Amazing World of Animals takes a look at fascinating animals from around the world. The unique diecut format lets them leap off the page, forming a parade of the biggest, strangest, weirdest and most fascinating creatures from land and sea. From em... read more

Meet the world's most amazing animals in this beautifully illustrated book with press-out diecut pages which turns into a wildlife work of art. The Amazing World of Animals takes a look at fascinating animals from around the world. The unique diecut format lets them leap off the page, forming a parade of the biggest, strangest, weirdest and most fascinating creatures from land and sea. From em... read more

Paperscapes: The Fearsome World of Dinosaurs

Pat Jacobs

Meet the world's most amazing dinosaurs in this strikingly illustrated book with press-out diecut pages which reveal a parade of prehistoric predators. The Fearsome World of Dinosaurs takes a look at some of these prehistoric beasts. The unique diecut format lets the dinos leap off the page, forming a parade of the biggest, boldest and most fascinating of these incredible creatures from the pa... read more

Meet the world's most amazing dinosaurs in this strikingly illustrated book with press-out diecut pages which reveal a parade of prehistoric predators. The Fearsome World of Dinosaurs takes a look at some of these prehistoric beasts. The unique diecut format lets the dinos leap off the page, forming a parade of the biggest, boldest and most fascinating of these incredible creatures from the pa... read more

Paperscapes Kew Hothouse

Chris Thorogood

The Aviary

M. Merritt

**A BEAUTIFUL NEW SERIES FOR NATURE LOVERS** This sumptuous book displays and describes a variety of beautiful birds. Exquisite ornithological illustrations accompany a lyrical text that brings to life more than 50 species. Press-out sections enable you to reveal the outlines of the birds and transform your book into a work of art.

**A BEAUTIFUL NEW SERIES FOR NATURE LOVERS** This sumptuous book displays and describes a variety of beautiful birds. Exquisite ornithological illustrations accompany a lyrical text that brings to life more than 50 species. Press-out sections enable you to reveal the outlines of the birds and transform your book into a work of art.

I Am Not a Toilet Paper Roll: 10 Incredible Things to Make with Toilet Paper Rolls

Carlton Publishing Group

Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! Imaginations will soar as kids take a plain old toilet paper roll and turn it into a unicorn, pirate, treasure chest, ninja, space rocket, or castle. The projects in this book are amazing fun for girls and boys. Each craft comes with photographic step-by-step instructions and can be ... read more

Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! Imaginations will soar as kids take a plain old toilet paper roll and turn it into a unicorn, pirate, treasure chest, ninja, space rocket, or castle. The projects in this book are amazing fun for girls and boys. Each craft comes with photographic step-by-step instructions and can be ... read more

I Am Not a Cereal Box: 10 Exciting Things to Make with Cereal Boxes

Carlton Publishing Group

Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! From a robot and aquarium to a teddy bear car/hot rod or puppet theater, the cereal box projects in this book are amazing fun for girls and boys. Each craft comes with photographic step-by-step instructions and can be completed within an hour. The picture-book style narrative is full... read more

Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! From a robot and aquarium to a teddy bear car/hot rod or puppet theater, the cereal box projects in this book are amazing fun for girls and boys. Each craft comes with photographic step-by-step instructions and can be completed within an hour. The picture-book style narrative is full... read more

I Am Not an Egg Carton: 10 Amazing Things to Make with Egg Cartons

Carlton Publishing Group

Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! This isn't an egg carton—it's a penguin, mini monster, fire engine, dragon, music shakers, mini cars, and more. The projects in this book are amazing fun for girls and boys. Each craft comes with photographic step-by-step instructions and can be completed within an hour. The picture-... read more

Take your craft projects to a whole new level with this ingenious series that turns recycling into an art form! This isn't an egg carton—it's a penguin, mini monster, fire engine, dragon, music shakers, mini cars, and more. The projects in this book are amazing fun for girls and boys. Each craft comes with photographic step-by-step instructions and can be completed within an hour. The picture-... read more

Liberty: British Colour Pattern

Carlton Books

Produced in collaboration with Liberty, the leading destination store in London, and a unique and eclectic British emporium, this lavishly illustrated, official book, presented in a slipcase, showcases the heritage and innovation of this individualistic and one-of-a-kind department store that has served as tastemaker to the public since 1875 An inspiration for design and fashion students as we... read more

Produced in collaboration with Liberty, the leading destination store in London, and a unique and eclectic British emporium, this lavishly illustrated, official book, presented in a slipcase, showcases the heritage and innovation of this individualistic and one-of-a-kind department store that has served as tastemaker to the public since 1875 An inspiration for design and fashion students as we... read more

The Fox: An Enchanting Press-Out Mask for Parties, Festivals & Everyday Wear

Make your own eye-catching 3D fox mask . . . quickly and easily! Whether for Halloween, your favorite funky music festival, or a costume party, this eye-catching 3D fox mask is the perfect accessory. Beautifully packaged in a slipcase with an instructional booklet, it features a robust polygon design and press-out templates that are easy to put together thanks to their numbered tabs and simple... read more

Make your own eye-catching 3D fox mask . . . quickly and easily! Whether for Halloween, your favorite funky music festival, or a costume party, this eye-catching 3D fox mask is the perfect accessory. Beautifully packaged in a slipcase with an instructional booklet, it features a robust polygon design and press-out templates that are easy to put together thanks to their numbered tabs and simple... read more

Game of Thrones Mask: House Targaryen Dragon (3D Mask & Wall Mount)

Wintercroft

Fire cannot kill a dragon. These unique Game of Thrones gifts are the next best thing.Inspired by the sigil from the award-winning television series Game of Thrones, this official book contains a full-sized 3D House Tragaryen Dragon mask and wall mount. Assemble it yourself from the beautifully illustrated push-out pieces, then wear it, mount it on the wall, or simply admire it. And remember t... read more

Fire cannot kill a dragon. These unique Game of Thrones gifts are the next best thing.Inspired by the sigil from the award-winning television series Game of Thrones, this official book contains a full-sized 3D House Tragaryen Dragon mask and wall mount. Assemble it yourself from the beautifully illustrated push-out pieces, then wear it, mount it on the wall, or simply admire it. And remember t... read more

Game of Thrones Mask: House Lannister Lion (3D Mask & Wall Mount)

Wintercroft

A Lannister always pays his debts . . . with one of these unique Game of Thrones gifts.Inspired by the sigil from the award-winning television series Game of Thrones, this official book contains a full-sized 3D House Lannister Lion mask and wall mount. Assemble it yourself from the beautifully illustrated push-out pieces, then wear it, mount it on the wall, or simply admire it. And remember th... read more

A Lannister always pays his debts . . . with one of these unique Game of Thrones gifts.Inspired by the sigil from the award-winning television series Game of Thrones, this official book contains a full-sized 3D House Lannister Lion mask and wall mount. Assemble it yourself from the beautifully illustrated push-out pieces, then wear it, mount it on the wall, or simply admire it. And remember th... read more

The Skull: A Charismatic Press-Out Mask for Parties, Festivals & Everyday Wear

Make your own eye-catching 3D skull mask . . . quickly and easily! Create a skull mask that will stand out in the crowd! It’s super-easy to put together, thanks to simple numbered folds and tabs. With its striking design, the mask is perfect for Halloween parties or trick-or-treating—or you can customize it with Day of the Dead embellishments.

Make your own eye-catching 3D skull mask . . . quickly and easily! Create a skull mask that will stand out in the crowd! It’s super-easy to put together, thanks to simple numbered folds and tabs. With its striking design, the mask is perfect for Halloween parties or trick-or-treating—or you can customize it with Day of the Dead embellishments.

Game of Thrones Mask: White Walker (3D Mask & Wall Mount)

Wintercroft

The night is dark and full of these unique Game of Thrones gifts.Inspired by the terrifying creatures from the award-winning television series Game of Thrones, this official book contains a full-sized 3D White Walker mask and wall mount. Assemble it yourself from the beautifully illustrated push-out pieces, then wear it, mount it on the wall, or simply admire it. But be quick, the Army of the ... read more

The night is dark and full of these unique Game of Thrones gifts.Inspired by the terrifying creatures from the award-winning television series Game of Thrones, this official book contains a full-sized 3D White Walker mask and wall mount. Assemble it yourself from the beautifully illustrated push-out pieces, then wear it, mount it on the wall, or simply admire it. But be quick, the Army of the ... read more

Make It By Hand Papercraft: One Sheet Sculpture The Great Ou

A fresh new crafting approach which demonstrates that elaborate artworks can be created from a humble sheet of paper. Building on basic paper engineering and cutting techniques the projects increase in difficulty, from the first few die-cut sheets, from which the crafter 'pops' out the pieces to create the artwork, to more techical curling and quilling in a floral bouquet, and a bicycle sculpt... read more

A fresh new crafting approach which demonstrates that elaborate artworks can be created from a humble sheet of paper. Building on basic paper engineering and cutting techniques the projects increase in difficulty, from the first few die-cut sheets, from which the crafter 'pops' out the pieces to create the artwork, to more techical curling and quilling in a floral bouquet, and a bicycle sculpt... read more

Snowflake: Cut Out and Create 15 Snowflake-Inspired Projects (Make It by Hand Papercraft)

Paula Pascual, Rebecca Wright

Create a flurry of snowflake-inspired projects, from cards and giftwrap to complex sculptures. Let it snow! The myriad patterns and basic hexagonal structure of snowflakes have inspired these 15 festive projects. Start with single snowflakes for cutouts and embellishments, and then move to the more delicate wall art, wreaths, and a 3-D Christmas Angel. To save time, you can even fold and cut t... read more

Create a flurry of snowflake-inspired projects, from cards and giftwrap to complex sculptures. Let it snow! The myriad patterns and basic hexagonal structure of snowflakes have inspired these 15 festive projects. Start with single snowflakes for cutouts and embellishments, and then move to the more delicate wall art, wreaths, and a 3-D Christmas Angel. To save time, you can even fold and cut t... read more

Make it by Hand Papercraft Paper Town

Paper Sculpture Seasons (Make It By Hand)

Shobhna Patel

A stress-relieving activity book that allows you to color, cut, tear, and bend single sheets of paper to create stunning three-dimensional scenes.Let your imagination run wild with only a single sheet of paper! With only a few crafting supplies, Paper Sculpture Seasons allows you to create vivid three-dimensional scenes that you can proudly display or give to a loved one. Complete with easy-to... read more

A stress-relieving activity book that allows you to color, cut, tear, and bend single sheets of paper to create stunning three-dimensional scenes.Let your imagination run wild with only a single sheet of paper! With only a few crafting supplies, Paper Sculpture Seasons allows you to create vivid three-dimensional scenes that you can proudly display or give to a loved one. Complete with easy-to... read more

The Vintage Coloring & Craft Book (Make It By Hand)

Lisa Hughes

The Vintage Coloring and Craft Book offers the stress-relieving benefits of adult coloring books while also enabling you to turn your vintage patterned creations into decorative and practical DIY projects.This beautifully illustrated activity book will take your love of coloring books to the next level. With ten delightful vintage style patterns to color in and instructions for twenty unique c... read more

The Vintage Coloring and Craft Book offers the stress-relieving benefits of adult coloring books while also enabling you to turn your vintage patterned creations into decorative and practical DIY projects.This beautifully illustrated activity book will take your love of coloring books to the next level. With ten delightful vintage style patterns to color in and instructions for twenty unique c... read more

The River Cottage Cookbook

Hugh Fearnley-Whittingstall

This text is more than just a collection of Hugh's recipes. It's also a friendly, practical guide to the River Cottage lifestyle, with advice on rearing your own meat, growing your own vegetables, and tapping into the free wild harvest.

This text is more than just a collection of Hugh's recipes. It's also a friendly, practical guide to the River Cottage lifestyle, with advice on rearing your own meat, growing your own vegetables, and tapping into the free wild harvest.

Roller Coaster Marble Run (Master Builder)

Get ready for fun with this easy-to-build marble run that’s over two feet tall! Let the races begin, with this amazing marble run roller coaster! It’s so simple to build: just press out the model pieces, assemble the marble run using glue or adhesive tape, and you’re ready to go. The track has a switcher and two funnels—plus a gravity-defying loop-the-loop, fun steps, and amazing slopes—so the... read more

Get ready for fun with this easy-to-build marble run that’s over two feet tall! Let the races begin, with this amazing marble run roller coaster! It’s so simple to build: just press out the model pieces, assemble the marble run using glue or adhesive tape, and you’re ready to go. The track has a switcher and two funnels—plus a gravity-defying loop-the-loop, fun steps, and amazing slopes—so the... read more

Cocktail Infographics: A Visual Guide to Creating 200 of the World's Best Cocktails

Jordan Spence

This is mixology made simple! Prepare a first-class cocktail with these fun, at-a-glance infographic recipes. Each one visually displays the precise measurements and ingredients in the correct type of glass, with easy-to-see proportions. More than 200 recipes feature old favorites and modern inventions plus garnishes, from the Manhattan and Negroni to the Green Tea Martini, from coolers and co... read more

This is mixology made simple! Prepare a first-class cocktail with these fun, at-a-glance infographic recipes. Each one visually displays the precise measurements and ingredients in the correct type of glass, with easy-to-see proportions. More than 200 recipes feature old favorites and modern inventions plus garnishes, from the Manhattan and Negroni to the Green Tea Martini, from coolers and co... read more

Andy Warhol Treasures: The Illustrated Story of Andy Warhol's Life and Work

Geralyn Huxley, Matt Wrbican

Andy Warhol (1928-1987) once said that in the future, everyone would be famous for 15 minutes. But his own fame only continues to grow . . . as does his influence on art and culture. This beautifully illustrated biography, which includes over 20 items of facsimile memorabilia, much of it previously unpublished, follows the arc of his rags-to-riches life, from his early years in Depression-era ... read more

Andy Warhol (1928-1987) once said that in the future, everyone would be famous for 15 minutes. But his own fame only continues to grow . . . as does his influence on art and culture. This beautifully illustrated biography, which includes over 20 items of facsimile memorabilia, much of it previously unpublished, follows the arc of his rags-to-riches life, from his early years in Depression-era ... read more

Andy Warhol Treasures

Geralyn Huxley, Matt Wrbican

One of the world's best-known artists, Andy Warhol (1928-1987) still exerts influence on contemporary art and culture. Packed with information about Warhol's prolific creativity, as well as his other cultural interests, the project follows the arc of his life. This beautifully illustrated publication reveals Warhol's rags-to-riches life from his early years in Depression-era Pittsburgh to his ... read more

One of the world's best-known artists, Andy Warhol (1928-1987) still exerts influence on contemporary art and culture. Packed with information about Warhol's prolific creativity, as well as his other cultural interests, the project follows the arc of his life. This beautifully illustrated publication reveals Warhol's rags-to-riches life from his early years in Depression-era Pittsburgh to his ... read more

My Terror at a Prague University

Williams, Marilyn M., Williams, Marilyn, Baggley, Clare

That Gay Christian Girl

Ortiz, Cerena, Baggaley, Clare, Edwards, Lisa

Clare has 8 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

sara church
It was a wonderful experience working with Clare and the book looks incredible.

sara church, November 2021

Clare Baggaley
Couldn’t have been a better working relationship, creative and productive, perfect!

Reply from Clare Baggaley


Mark Heywood
Working with Clare was a genuine pleasure. Her enthusiasm, professionalism, and skillset have taken this project to heights we never imagined. Would recommend and work with her again in a heartbeat.

Mark Heywood, September 2021

Clare Baggaley
It was an utter joy to work with Mark, such an inspirational project and group of writers, such brilliant writing and such a fabulous piece of publishing, it was a truly wonderful project and a gre...
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Reply from Clare Baggaley


Amariah Chachere
Thank you

Amariah Chachere, April 2021

Clare Baggaley
Thank you Amariah, lovely to work with you. When you need those final little bits doing for publication, contact me and we'll get everything done, tidied up and ship shape and ready to make your no...
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Reply from Clare Baggaley


Kim Pederson
Clare was excellent to work with. She came up with brilliant ideas, executed them perfectly, and was quick to respond to change requests. I recommend her highly.

Kim Pederson, March 2021

Clare Baggaley
Working with Kim on his brilliant book idea, with adorable character was such fun. Kim was always so honest, kind, open, and so responsive with such proactive feedback, the project could not have ...
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Reply from Clare Baggaley


Gerald Jones
Expert work! Promptly done, exceeded expectations.

Gerald Jones, March 2021

Clare Baggaley
Perfect! Gerald is so organised, kind and concise he made it easy for me :-) the job worked out exactly as he described. Thanks so much and good luck!

Reply from Clare Baggaley

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