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Toby Hartwell

Toby Hartwell - Publicist

London, United Kingdom

Experienced and creative publicist and marketer from the Folio Society. Effective campaigns tailored to your audiences both on and offline.

Overview

I'm a very experienced publicity and marketing professional with a passion for books; physical books that it's always a delight to acquire and an impossibility to part with. I can provide a wide range of marketing services from branding to CRM, social media, events, PR campaigns, festivals and so on that will get your book and you noticed. I was marketing director at The Folio Society for 5 years where I launched The Folio Prize. I now work on a wide range of projects across all media and believe you have to have a clear positioning coupled with great creatives to stand out from the crowd. This is what I will deliver for you.

Services
Non-Fiction
Biographies & Memoirs Entertainment Music Publishing Sports & outdoor recreation
Fiction
Classics Historical Fiction Literature

Awards

  • Launched The Folio Prize

Work experience

Freelance marketing and PR expert

Self-employed
September, 2014 – Present (over 3 years)

I specialise in bringing new ideas and creative solutions to products and services. I am passionate about books, especially physical books and enjoy working on campaigns big and small. My approach is very flexible and fees are low!

Marketing Director

The Folio Society
October, 2009 – June, 2014 (over 4 years)

Whilst at The Folio Society I was both Marketing and Managing Director with editorial responsibilities. I am an expert in marketing strategy and development and implementation of creative marketing campaigns on both a small focused scale or wider extent including PR and Events. I can bring great experience on both online and offline marketing activities to help your projects.

Projects

Folio Society Evolution

During my time as marketing director at The Folio Society, I started building the company as a publisher brand selling direct to consumers rather than being just a walled garden for members. I introduced new marketing ideas that included everything from targetted on and offline marketing to displays and creation of a Folio reading room at Booths in Hay.
The 'Rekindle your love of beautiful books' was a Christmas campaign that was developed to run across on and off line media and heavily featured on Underground posters. I led the set up and launch of the Folio Prize and the subsequent development of The Folio Festival at The British Library and many other innovative initiatives such as the 'Folio Shelfies' Campaign where readers sent in their pictures of their books shelves and all the different ways they made them special.

To encourage young readers in my role running editorial I oversaw the introduction of classics with wider appeal and more contemporary design such as The Day of the Jackal that featured a bullet hole in the slipcase!

Portfolio (12 selected works)

A History of the Arab Peoples Folio Society hardcover with slipcase

Albert Hourani

Encompasses 12 centuries of Arab history and culture, Hourani brilliantly illuminates the people and events that have fundamentally shaped the Arab world. Noted Islamic scholar Malise Ruthven brings the story up to date from the mid-1980s. 659 pages.

Encompasses 12 centuries of Arab history and culture, Hourani brilliantly illuminates the people and events that have fundamentally shaped the Arab world. Noted Islamic scholar Malise Ruthven brings the story up to date from the mid-1980s. 659 pages.

Touching The Void

Joe Simpson

VG condition book with slipcase. Content is clean and bright throughout. Free from inscriptions or markings. VG slipcase with little to no wear.

VG condition book with slipcase. Content is clean and bright throughout. Free from inscriptions or markings. VG slipcase with little to no wear.

Oscar & Lucinda (Folio Society)

Peter Carey

A Small , Thick Hardback Published In 2009 By The Folio Society : Part Of A 7 Book Series Of Booker Prize Winners : Red Cloth Binding With A Design By Katherine Streeter : Comes With A Black Slipcase : Size 160 X 230 X 50 :

A Small , Thick Hardback Published In 2009 By The Folio Society : Part Of A 7 Book Series Of Booker Prize Winners : Red Cloth Binding With A Design By Katherine Streeter : Comes With A Black Slipcase : Size 160 X 230 X 50 :

The Violet Fairy Book : (The Rainbow Fairy Books)

Andrew Lang

Very Large Fairy Tale Edition From The Folio Society. Part Of The Rainbow Series.

Very Large Fairy Tale Edition From The Folio Society. Part Of The Rainbow Series.

Midnight's Children

Salman Rushdie

The Handmaid's Tale

Margaret Atwood

brand new sealed very rare in excellent condition

brand new sealed very rare in excellent condition

The Hitchhiker's Guide to the Galaxy

Douglas Adams

Another great Folio edition.

Another great Folio edition.

On The Road

Jack Kerouac

on the road issued 2010 by the folio society. in a slipcase

on the road issued 2010 by the folio society. in a slipcase

A Folio Notebook - Clockwork Orange cover

Folio Society

A notebook (lined pages) published by The Folio Society blocked with a Clockwork Orange design by Ben Jones.

A notebook (lined pages) published by The Folio Society blocked with a Clockwork Orange design by Ben Jones.

Colour [De-luxe Folio Society book in slip-case]

Victoria Finlay

A world without colour is unthinkable, and archaeologists have proved that the desire to mimic nature's hues in art is one of the earliest human instincts. In their attempts to create colour, artists, craftsmen and scientists have used every possible source, from the purple tears of sea snails and the blood of crushed beetles, to poisonous white lead and sacred Australian earth. In the process... read more

A world without colour is unthinkable, and archaeologists have proved that the desire to mimic nature's hues in art is one of the earliest human instincts. In their attempts to create colour, artists, craftsmen and scientists have used every possible source, from the purple tears of sea snails and the blood of crushed beetles, to poisonous white lead and sacred Australian earth. In the process... read more

Life, the Universe and Everything

Richard Adams

Stranded in a damp cave on prehistoric Earth (specifically, what will one day be Islington), Arthur Dent is suddenly hurled through an eddy in the space-time continuum. He lands, with Ford Prefect and a sofa, on Lords Cricket Ground - swiftly followed by a gang of robots who steal the Ashes before departing. From thereon in, things only become more complicated as we encounter Arthur's nemesis,... read more

Stranded in a damp cave on prehistoric Earth (specifically, what will one day be Islington), Arthur Dent is suddenly hurled through an eddy in the space-time continuum. He lands, with Ford Prefect and a sofa, on Lords Cricket Ground - swiftly followed by a gang of robots who steal the Ashes before departing. From thereon in, things only become more complicated as we encounter Arthur's nemesis,... read more

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