Overview
Services
Non-Fiction
Fiction
Work experience
Phaidon
- Conceived, budgeted and executed multi-channel publicity and marketing campaigns across diverse content categories for global luxury, illustrated book publisher
- Aligned North American marketing campaigns and communications strategies with international objectives and teams
- Developed high-end culinary events programming as incremental revenue channel
- Managed high-profile chef/ author relations and executed national events/tours for all authors, including Ferran Adria, Rene Redzepi, Massimo Bottura and Magnus Nilsson
- Prospected, executed, and maintained partnerships (brand, media and retail)
- Supervised freelance publicity staff, departmental assistant, and interns
Scholastic
- Partner with consumer brands, non-profits, and government agencies to develop, manage and execute multi-platform educational programs for K-12 classrooms in support of client corporate social responsibility and brand marketing objectives
- Act as post-sales client liaison to manage year-over-year account health and renewal of legacy programs
- Collaborate with group leadership and Corporate Communications as department lead for earned media strategy
Edelman
- Lead cross-department teams to develop and deliver earned-centric integrated marketing campaigns that meet client mandatories, brand objectives, and KPI's
- Build and manage project scopes, timelines and budgets ($500k - $3 million)
- Manage financial health of projects, monitoring employee utilization and OOP spends across all teams and deliverables
Best Made Co.
- Managed brand identity for high-end men’s outdoor lifestyle retailer through development and implementation of integrated marketing campaigns
- Pursued audience development through earned media and brand partnerships
- Oversaw budgeting, creative development, production and deployment of photographic/ content assets for print catalog, e-commerce, email and social media
- Coordinated production and delivery of marketing samples
Black Frame
- National Account Manager: The Standard Hotels
- Established and executed PR/ media relations and marketing partnerships for client initiatives and ongoing brand management
- Coordinated and managed client events (logistics, guest list management, press invitations, sponsorship)
Projects
Eat Your Books with Park Hyatt
To re-launch Phaidon's Children's Publishing program, I partnered with Park Hyatt to incorporate a "book menu" for culinary inspired titles into the New York flagship's in-room and fine dining options.
Program included:
- Activity workbook for young guests
- Artist designed menus
- Launch Event with author Joshua David Stein
Secured media included:
- The New York Times (Travel Section)
- American Way
Mexico: The Cookbook by Margarita Carrillo Arronte
New York Times Best-Seller campaign included:
- Product/ Author positioning
- Press Materials
- Celebrity Endorsement Campaign
- Media Outreach
- Brand and Promotional Partnerships
- National Events Series
Secured media included:
- NPR: Morning Edition
- Better Homes & Gardens
- The New York Times
- The Los Angeles Times
- The New York Times Book Review
- Food & Wine
- Bon Appetit
- Smithsonian
Brand/ Promotional Partnerships included:
- Casa Noble Tequila
- Tacombi
- Culinary Institute of America
elBulli: 2005-2011 by Ferran Adria
Devised and executed comprehensive marketing and communications campaign for global book launch, including:
- Product positioning
- Press Materials
- Pre-sale Marketing Strategy & Collateral Development
- Media Outreach
- National Event Series/ Author Tour
- Retail, Brand and Media Partnerships
Secured media included:
- T: The New York Times Style Magazine (6 page print feature in June 2014 issue)
- TIME
- Food Network Magazine
- Food & Wine
- Bon Appetit
- NPR
- The Los Angeles Times
- The Economist
Retail Partnerships included:
- Williams-Sonoma
- Indigo Books
- MoMA Design Store
- Barnes & Noble
Brand Partnerships included:
- Sotheby's
- The Modernist Cuisine
Media Partnerships included:
- The Financial Times: How to Spend It (International ticketed events series)
The Nordic Cookbook by Magnus Nilsson
Devised and executed comprehensive marketing and communications campaign for book launch including:
- Product/ Author positioning
- Press Materials
- Media Outreach
- Partnership Outreach
- National Event Series/ Author Tour
Secured media included:
- Saveur (Print feature in Sept 2015 issue)
- Food & Wine (Print feature in Feb 2016 issue)
- T: The New York Times Style Magazine (Print feature in Oct 2015 issue)
- NPR: Weekend Edition (radio interview Nov 2016)
- WNYC: America's Test Kitchen (radio interview Nov 2016)
- KCRW: Good Food (radio interview Nov 2016)
Partnerships included:
- Saveur (Media and events exclusives)
- Dinner Lab (6 City ticketed culinary event series)
- American Swedish Institute (traveling museum exhibition and catalog)
Portfolio
Peter has 1 review
Professionalism
Quality
Value
Responsiveness
Majed H.
Jun, 2020
