Peter Tittiger

Peter Tittiger – Publicist

Book marketer and earned media specialist with 10 years of experience across non-fiction content categories, specializing in culinary.

Overview

An earned media specialist, I excel at devising comprehensive marketing campaigns that strategically position books and authors within the current cultural and media landscapes to garner high-profile placements and drive direct book sales. In addition to extensive experience working across numerous non-fiction categories for the publisher Phaidon, I have also worked on brand campaigns for large-scale CPG and retail brands, such as Unilever and T.J.Maxx, and educational outreach programs for brands and non-profits such as Lexus, The Actuarial Foundation, Levi's and the Disney Channel.
Services
Non-Fiction
Architecture Art Biographies & Memoirs Cooking, Food, Wine, & Spirits Fashion & Textiles Music Travel
Fiction
Picture Books

Work experience

Phaidon

Apr, 2010 — May, 2016 (about 6 years)

- Conceived, budgeted and executed multi-channel publicity and marketing campaigns across diverse content categories for global luxury, illustrated book publisher
- Aligned North American marketing campaigns and communications strategies with international objectives and teams
- Developed high-end culinary events programming as incremental revenue channel
- Managed high-profile chef/ author relations and executed national events/tours for all authors, including Ferran Adria, Rene Redzepi, Massimo Bottura and Magnus Nilsson
- Prospected, executed, and maintained partnerships (brand, media and retail)
- Supervised freelance publicity staff, departmental assistant, and interns

Scholastic

Mar, 2019 — Present

- Partner with consumer brands, non-profits, and government agencies to develop, manage and execute multi-platform educational programs for K-12 classrooms in support of client corporate social responsibility and brand marketing objectives
- Act as post-sales client liaison to manage year-over-year account health and renewal of legacy programs
- Collaborate with group leadership and Corporate Communications as department lead for earned media strategy

Edelman

Aug, 2017 — Dec, 2018 (over 1 year)

- Lead cross-department teams to develop and deliver earned-centric integrated marketing campaigns that meet client mandatories, brand objectives, and KPI's
- Build and manage project scopes, timelines and budgets ($500k - $3 million)
- Manage financial health of projects, monitoring employee utilization and OOP spends across all teams and deliverables

Best Made Co.

May, 2016 — Jul, 2017 (about 1 year)

- Managed brand identity for high-end men’s outdoor lifestyle retailer through development and implementation of integrated marketing campaigns
- Pursued audience development through earned media and brand partnerships
- Oversaw budgeting, creative development, production and deployment of photographic/ content assets for print catalog, e-commerce, email and social media
- Coordinated production and delivery of marketing samples

Black Frame

May, 2012 — Mar, 2013 (10 months)

- National Account Manager: The Standard Hotels
- Established and executed PR/ media relations and marketing partnerships for client initiatives and ongoing brand management
- Coordinated and managed client events (logistics, guest list management, press invitations, sponsorship)

Projects

Eat Your Books with Park Hyatt

To re-launch Phaidon's Children's Publishing program, I partnered with Park Hyatt to incorporate a "book menu" for culinary inspired titles into the New York flagship's in-room and fine dining options.

Program included:
- Activity workbook for young guests
- Artist designed menus
- Launch Event with author Joshua David Stein

Secured media included:
- The New York Times (Travel Section)
- American Way

Mexico: The Cookbook by Margarita Carrillo Arronte

New York Times Best-Seller campaign included:

- Product/ Author positioning
- Press Materials
- Celebrity Endorsement Campaign
- Media Outreach
- Brand and Promotional Partnerships
- National Events Series

Secured media included:
- NPR: Morning Edition
- Better Homes & Gardens
- The New York Times
- The Los Angeles Times
- The New York Times Book Review
- Food & Wine
- Bon Appetit
- Smithsonian

Brand/ Promotional Partnerships included:
- Casa Noble Tequila
- Tacombi
- Culinary Institute of America

elBulli: 2005-2011 by Ferran Adria

Devised and executed comprehensive marketing and communications campaign for global book launch, including:

- Product positioning
- Press Materials
- Pre-sale Marketing Strategy & Collateral Development
- Media Outreach
- National Event Series/ Author Tour
- Retail, Brand and Media Partnerships

Secured media included:
- T: The New York Times Style Magazine (6 page print feature in June 2014 issue)
- TIME
- Food Network Magazine
- Food & Wine
- Bon Appetit
- NPR
- The Los Angeles Times
- The Economist

Retail Partnerships included:
- Williams-Sonoma
- Indigo Books
- MoMA Design Store
- Barnes & Noble

Brand Partnerships included:
- Sotheby's
- The Modernist Cuisine

Media Partnerships included:
- The Financial Times: How to Spend It (International ticketed events series)

The Nordic Cookbook by Magnus Nilsson

Devised and executed comprehensive marketing and communications campaign for book launch including:

- Product/ Author positioning
- Press Materials
- Media Outreach
- Partnership Outreach
- National Event Series/ Author Tour

Secured media included:
- Saveur (Print feature in Sept 2015 issue)
- Food & Wine (Print feature in Feb 2016 issue)
- T: The New York Times Style Magazine (Print feature in Oct 2015 issue)
- NPR: Weekend Edition (radio interview Nov 2016)
- WNYC: America's Test Kitchen (radio interview Nov 2016)
- KCRW: Good Food (radio interview Nov 2016)

Partnerships included:
- Saveur (Media and events exclusives)
- Dinner Lab (6 City ticketed culinary event series)
- American Swedish Institute (traveling museum exhibition and catalog)

Portfolio

Mexico: The Cookbook

Margarita Carrillo Arronte

A New York Times Best SellerA Publishers Weekly Top Ten Cookbook (Fall 2014)"All my life I have wanted to travel through Mexico to learn authentic recipes from each region and now I don’t have to – Margarita has done it for me!" – Eva LongoriaThe first truly c... read more
Can I Eat That?

Joshua David Stein

A whimsical–yet factual–series of questions and answers about the things we eat... and don't eat!Food critic Joshua David Stein whets the appetite of young readers with a wondrous and informative approach to talking about food. This humorous, stylized and enti... read more
elBulli 2005-2011

Ferran Adrià

Nathan Myhrvold, co–author of Modernist Cuisine, says of Ferran Adriá’s elBulli 2005 – 2011, "This record of his cuisine, techniques, and creative process is invaluable both as a book to cook from, and as one of the foundations of 21st century food."The Picass... read more
The Nordic Cookbook

Magnus Nilsson

The Nordic Cookbook offers an unprecedented look at the rich culinary offerings of the Nordic region with 700 recipes collected by the acclaimed Swedish chef Magnus Nilsson featured in the Emmy-Award winning US PBS series The Mind of a Chef and the Netflix doc... read more

Peter has 1 review

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Quality

Value

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Majed H.

Majed H.

Jun, 2020

Peter’s availability changed and he felt that he could no longer devote the time necessary for the success of project.

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