Overview
Your new book: you know it’s sensational. Now 50 million other people know it, too.
With 20+ years of working in author promotion, and a background in advertising and creative direction, I know how to make authors' books stand out in a crowd. I consult with authors one-on-one and partner with publishers to develop personalized publicity services and strategies, including promotional campaigns that create excitement and attract attention.
Services
Non-Fiction
Fiction
Awards
- MEDIA AWARD. 1995. Public Affairs Feature/Radio. “Horizons: Mixing Social Good with Business”-- National Public Radio, Washington, District of Columbia.
- Golden Arrow Award -- First Place-Citizenship 1993. Received the top annual award issued by Maine Public Relations Council for public relations for the Yarmouth Clam Festival.
- Golden Arrow Award -- First Place-Media Relations 1992-Received top annual award issued by the Maine Public Relations Council for Skookum Jump Rope Company.
Certifications
- Media & Technology, M.Ed., Boston University
- B.Ed, Keene State College
Work experience
Self-employed
I perform traditional as well as Internet public relations book campaigns for publishing houses and individual authors. This includes copywriting, media planning, design, press kits and marketing strategy. I maintain daily contact with producers and editors in media broadcast, print and Internet by phone, e-mail or in person. I also book author appearances, set up book tours and provide author preparation. Clients have included Context Books, AMACOM Books, ComteQ Publishing, Random House, John Wiley and Sons and many individual authors.
Tenagra Corporation
Conducted online marketing and book promotion campaigns for book publishers and authors. This included writing and posting of e-mail press releases, discussion group postings, chat profiles and giveaway files. Researched and updated media list composed of print, broadcast and online journalists. Booked chat events and provided author preparation for the chats. Maintained excellent media relations.
Projects
Kick-Ass Endorsements
Linda Zercoe's book, A Kick-Ass Fairy, offers up a series of unfortunate events in a memoir that rivals the stories of the Brothers Grimm. In this memoir, the author-heroine faces family tragedy and battles multiple forms of cancer. Through one trial after another, Zercoe learns to harness her talents and powers and develop the strength, gumption and resilience to make a life worth living.
Because A Kick-Ass Fairy is an Indy title and most people are unfamiliar with this first time author, I decided to reach out to famous people in-the-know and request endorsements for the book. Later, when requesting reviews for the book and/or speaking engagements for the author, I noticed right away that the book gained tremendous benefits from wonderful endorsements from Dr. Siddhartha Mukherjee, Ken Burns and other notables.
PRAISE FOR A KICK ASS FAIRY
An incredibly moving memoir. Linda Zercoe's book forces us to travel to an intimate and sometimes terrifying world of cancer - but never allows us to lose hope.
--SIDDHARTHA MUKHERJEE, M.D., assistant professor of medicine, oncologist and researcher at Columbia University Medical Center, NY; author of The Emperor of All Maladies: A Biography of Cancer, winner of the 2011 Pulitzer Prize for general non-fiction.
Linda Zercoe describes herself as a Cancerian and a Cancer Warrior and in her memoir; it becomes clear why these are fitting designations for a woman with a hard shell who is soft inside, like her astrological symbol.
--JEAN SHINODA BOLEN, M.D., author of Close to the Bone: Life Threatening Illness as a Soul Journey
Into each life some suffering comes, but Linda Zercoe has faced with bravery and hope more than her share, leaving the rest of us an awe-inspiring journey of perseverance and grit.
--KEN BURNS, Award-winning filmmaker of historical documentaries including The Civil War, The Brooklyn Bridge, The Dust Bowl, and Baseball. One of his current projects is a six-part series, Cancer: The Emperor of all Maladies coming to PBS in Spring 2015.
I have learned that there is survival behavior and that a patient who exceeds expectations is not just lucky but has induced the changes and the behavior which led to their survival. Being a good patient means being a submissive sufferer and Linda is what I call a ‘respant’ or responsible participant who can be a life coach for us all.
--BERNIE SIEGEL, M.D., author of A Book of Miracles and Faith, Hope and Healing
This book will give you a glimpse of what it’s like to be affected by cancer and make you aware of how much more needs to be done to support patients and families with cancer and inherited malignancies.
--MARGARET A. TEMPERO, M.D., Director, UCSF Pancreas Center; Leader, Pancreas Cancer Program;
Professor of Medicine, Division of Hematology and Oncology; The Rombauer Family Distinguished Professorship in Pancreas Cancer Clinical and Translational Science
A one-of-a-kind cancer story . . . Zercoe's compassion and humanity shine, and readers can revel in not only her relative health but her ultimate happiness.– Kirkus Reviews
STEM | The Historical Heroines Coloring Book
Author Elizabeth Lorayne's new coloring book, THE HISTORICAL HEROINES COLORING BOOK: Pioneering Women in Science from the 18th and 19th Centuries celebrates the achievements of 31 brilliant women who contributed to science. Elizabeth’s ready-to-color collection of women trailblazers is both edifying and timely, guaranteed to inspire girls of all ages -- especially those who believe that women are smart and science is real.
Published in October 2017, The Historical Heroines Coloring book is already receiving great reviews and was featured on Boston 25 News | TV news on November 14, 2017. The story aired at 7am, 8am, 9 am and again at 4pm and 5pm.
Our first media release resulted in feature stories in local newspapers, including book and author profiles. A photo from the book launch event at Jabberwocky Bookshop in Newburyport, Mass., was picked up by Publishers Weekly (photo of the day) and Shelf Awareness (image of the day).
The Historical Heroines Coloring Book received a gold medal from the 2017 Moonbeam Children’s Award for Activity 2— Education, Science, History.
The campaign is just getting started!
I've Got These Ashes & Don't Know What to Do with Them—Cruise
When author Jesse Kalfel asked me to promote his book, So You're Cremated . . . Now What? Over One Hundred Creative Ways to Scatter Your Ashes and Other Useful Information, my first thought was to the launch the new book at sea. We created a publicity campaign called, I've Got These Ashes and Don't Know What to Do with Them and invited people to people to sign up for book launch cruise. On the day of the launch, participants brought photos and cremains of loved ones, boarded a yacht, and WCVB-TV, Channel 5 News, saw us off. A feature story, including a photo of the author in the Atlantic Ocean, was on the front page of the Boston Globe’s art section and the event received recognition in many other print, electronic and internet outlets.
The event was a huge success, providing a memorable, deeply-fulfilling experience and news story. At the end of the day, no one wanted to go home. It also fulfilled a need: I continue to get calls from mourners and funeral parlor personnel, asking when the next cruise will take place!
Quaker Midwife Mystery Walking Tour
To launch author Edith Maxwell’s Quaker Midwife Mystery Series, we decided to take the show on the road. Literally. Together, we created a map and walking tour of Amesbury, Massachusetts, where the action in her books take place. Garbed in traditional Quaker attire, Edith led 60 historic fiction fans on a fun, informative tour, with stops at key locations to share facts, poetry, and excerpts from her book.
Edith’s first book in this series, Delivering the Truth, won the IPPY Silver Medal for mystery, and was also nominated for the Agatha Award, the Macavity Award for mystery writers, and the Sue Feder Award for Best Historical Novel!
The book launch and mystery tour was a success for Edith. We obtained lots of air time on radio shows and feature articles in newspapers and on the internet. The Amesbury, Massachusetts community benefited too. Edith has since partnered with Whittier Home Museum to stage a reading of scenes from Delivering the Truth, with costumed actors portraying her characters, Rose and Whittier.
Portfolio
