Overview
I'm a strategic publicity and communications leader with 20+ years of experience driving high-impact media campaigns, elevating brand visibility, and positioning authors, executives, and thought leaders as industry authorities. I specialize in media relations, integrated marketing, brand storytelling, and strategic communications across several verticals including: publishing (fiction and non-fiction), tech/AI, finance, business strategy, thought leadership, and lifestyle/culture sectors. I’ve led numerous national and regional campaigns annually, consistently securing top-tier coverage across print, broadcast, and digital outlets including The New York Times, The Wall Street Journal, TODAY, GMA3, Harvard Business Review, Forbes, Fast Company, Fortune, Yahoo! Finance, and NPR, just to name a few.
My work directly supports book sales, thought leadership positioning, audience growth, and speaking opportunities, with a strong track record of delivering measurable visibility and sustained media momentum. My background includes senior publicity roles at Bloomsbury USA, Tor/Forge (Macmillan), and Hilsinger-Mendelson, where I managed full-cycle campaigns spanning adult nonfiction, fiction, and children’s/YA titles.
I began my career as a journalist, which continues to inform my editorial instincts, media strategy, and ability to craft compelling, newsworthy narratives. Core expertise includes: media relations, public relations strategy, integrated marketing campaigns, brand development, content strategy, messaging and positioning, executive visibility, thought leadership, author branding, digital and social media, and cross-platform storytelling.
I’m immediately available for new opportunities where I can apply my extensive publicity expertise, media relationships, and strategic storytelling skills to deliver measurable results and elevate books that spark important conversations.
Services
Non-Fiction
Fiction
Languages
Work experience
Freelancer
Smith Publicity
Hilsinger-Mendelson, Inc.
Bloomsbury USA
Reedsy
Tor/Forge Books
Media Connect
Sourcebooks
Projects
What Matters Next by Kate O'Neill
Led a national thought-leadership and publicity campaign for tech strategist, futurist, and bestselling author Kate O'Neill in support of "What Matters Next: A Leader’s Guide to Making Human-Friendly Tech Decisions in a World That’s Moving Too Fast." Secured media coverage, contributed articles, and podcast interviews across leading business, technology, and leadership outlets, including Fast Company, Inc., American Banker, TechTarget, The CEO Magazine, TechRadar, Microsoft WorkLab, and Agenda (Financial Times). The campaign also generated interviews with influential podcasts and executive platforms such as Disruptive CEO Nation, What’s the BUZZ?, Redefining AI, and Thrive LOUD.
Coverage positioned O'Neill as a leading voice on AI, digital transformation, ethical technology, and the future of work, helping elevate the book's visibility among executives, technology leaders, policymakers, and business decision-makers. The book was recognized as a Thinkers50 Top 10 Best New Management Book and a Porchlight Business Book Awards longlist title.
Embrace the Power of You by Tricia Montalvo Timm
Led a national publicity campaign for board director, venture investor, and former Silicon Valley executive Tricia Montalvo Timm in support of "Embrace the Power of You: Owning Your Identity at Work." Secured media coverage across broadcast, podcast, digital, and leadership platforms, including interviews with ABC, CBS, FOX, and NBC television affiliates, as well as features and thought-leadership placements with Authority Magazine, The Power of The Only, Sustainable Ambition, Quotable Media Co., Women in Technology International (WITI), and numerous executive leadership and career-focused podcasts. The campaign positioned Timm as a leading voice on workplace belonging, authentic leadership, career advancement, and diversity in corporate America, helping expand her visibility among business leaders, HR professionals, women in leadership, and emerging executives navigating today's evolving workplace.
Elite Networks by Vuk Vuković
Led a U.S. publicity campaign for economist, investor, and Oxford-trained political scientist Vuk Vuković, securing high-profile media coverage for his new book, "Elite Networks: The Political Economy of Inequaity," across national broadcast, business, finance, and political platforms. Highlights included a feature in TIME Magazine, interviews with Yahoo! Finance, Newsweek, Bloomberg, Campaigns & Elections, and Exponential Investor, as well as multiple bylined articles and expert commentary placements on economics, elections, public policy, and financial markets. The campaign positioned Vuk as a leading voice on political economy, forecasting, investor behavior, and the intersection of politics and markets, helping expand his visibility among U.S. business leaders, policymakers, investors, and media audiences.
The Curiosity Curve by Dr. Debra Clary
Led a national publicity campaign for leadership expert and former Fortune 50 executive Dr. Debra Clary in support of "The Curiosity Curve: A Leader’s Guide to Growth and Transformation Through Bold Questions." Secured media coverage across prominent business, leadership, and career-development podcasts, including Office Hours with David Meltzer, Business Game Changers with Sarah Westall, My Favorite Mistake, The Career Evangelist, and Success Made to Last. The campaign positioned Dr. Clary as a leading voice on curiosity-driven leadership, workplace culture, innovation, and career growth, while also securing a contributed article opportunity with CEOWORLD Magazine and multiple additional podcast interviews with executive and HR-focused audiences.
Underdog Nation by Quang X. Pham
Led a national publicity campaign for Quang X. Pham's memoir, "Underdog Nation: Zero In on Effort and Results for Success," securing media coverage across broadcast, radio, podcasts, and business media. Highlights included interviews with Bloomberg Businessweek LIVE, Detroit FOX affiliate WJBK-TV, NTD News, Michigan's Big Show (iHeartRadio), American Warrior Radio, The Strategy Skills Podcast, Business Leadership Series, Lifetime at Work, MindSet Playbook, and Run Your Life Show. The campaign positioned Quang as a leading voice on leadership, entrepreneurship, veterans' issues, and the immigrant experience, generating broad visibility across business, leadership, and multicultural audiences.
The House of Cash by John Carter Cash
Coordinated and executed national media campaign for the memoir, House of Cash: The Legacies of My Father, Johnny Cash, by his son and acclaimed musician, John Carter Cash. Appearances and top coverage include Rolling Stone, SirusXM radio, Seattle PI, American Songwriter, Publishers Weekly (starred review), BlogCritics.org, and Austin American-Statesman. The book remains a categorical Amazon bestseller today.
Brandon Sanderson's Stormlight Archive series (Books 1-2)
Coordinated and executed the major national media campaign and book tour for #1 New York Times bestselling epic fantasy author Brandon Sanderson's THE WAY OF KINGS and WORDS OF RADIANCE, books 1 and 2 in the Stormlight Archive series. Top highlights include features and reviews in The New York Times, TIME, Esquire, io9, The Wall Street Journal, Paste Magazine, Booklist, Reactor, and The Guardian. Both titles spent several weeks on the NYT Bestsellers list.
The Family Plot by Cherie Priest
Pre- and post-publication reviews campaign resulted in top review coverage in both print and online trade and consumer publications, including:
* Publishers Weekly (Starred & Boxed Review)
* Booklist (Starred Review)
* Romantic Times (4 Stars)
* New York Journal of Books
* The Barnes & Noble Sci-Fi and Fantasy Blog
* Pop Culture Beast
* Locus
* Bookpage
* The Speculative Herald
One Second After (Book 1, the John Matherson series)
Pre- and post-publication media and event tour included top reviews in Publishers Weekly and Booklist, coverage in The Wall Street Journal and on FOX News, and several author appearances on The Jim Bakker Show. I also arranged high-profile events for the author, William R. Forstchen, including a speaking event at NASA's Goddard Space Flight Center. The book lasted numerous weeks on The NYT Bestsellers list.
I’ve Never Met an Idiot on the River by Henry Winkler
Comprehensive national media campaign and author tour included appearances on the TODAY Show and LIVE! with Regis and Kelly, as well as digital marketing including a Goodreads giveaway and trade review coverage (Library Journal). NYC book signing tour included several sold out events. The full campaign resulted in the book hitting the NYT Bestsellers list for several weeks.
From Ronald to Donald by Edwin G. Oswald
Led a national publicity campaign for political commentator and author Edwin Oswald in support of "From Ronald to Donald: How the Myth of Reagan Became the Cult of Trump." Secured media coverage across major broadcast, digital, print, and podcast platforms, including MSNBC's Morning Joe, Newsweek (two essays), InsideSources/DC Journal, Economics Explored, Issues and Ideas, and Your News Talk America. The campaign also generated widespread syndicated opinion coverage in regional newspapers nationwide, including the Arkansas Democrat-Gazette, Bangor Daily News, Post & Courier, and Charleston Gazette-Mail. Through interviews, guest commentary, and thought-leadership articles, the campaign positioned Oswald as a leading voice on the evolution of modern conservatism, Reagan's political legacy, and the future of the Republican Party.
Prior to the publicity campaign, I also conducted a comprehensive digital marketing consultation, which included audits (including enhancement recommendations) of Oswald's LinkedIn profile, social media channels, and website, as well as a 60-Day Pre-Publication Content Calendar. By creating and guiding his brand strategy, this provided Oswald with the messaging and overall positioning to grow his audience, create a platform for promoting his new book, and increase SEO and overall visibility.
The Brain-Friendly Workplace by Friederike Fabritius
Led a national publicity campaign for neuroscientist, leadership expert, and Wall Street Journal bestselling author Friederike Fabritius in support of "The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay." Secured media coverage and thought-leadership placements in leading business and workplace outlets, including Harvard Business Review, Fast Company, Fortune, Forbes, and major executive and leadership podcasts. The campaign positioned Fabritius as a leading voice on neurodiversity, employee retention, workplace culture, and brain-based leadership, helping drive visibility among HR leaders, executives, and business decision-makers while supporting the book's success as a WSJ bestseller.
The Resilience Advantage by Joyce Coffee & Robert Macnee, PhD
Led a national publicity campaign for climate resilience experts Joyce Coffee and Dr. Robert Macnee in support of "The Resilience Advantage: A Small Business Guide to Preparing for Floods, Heatwaves, Wildfires, and Other Climate Disasters." Secured media coverage across leading business, climate, supply chain, and broadcast outlets, including Forbes, Bloomberg, Inc. Magazine, FOX Houston, CEOWORLD Magazine, European Business Review, World Financial Review, Supply Chain Brain, and MarketScale. The campaign also generated podcast, radio, and expert commentary placements that positioned the authors as trusted voices on climate preparedness, business continuity, supply-chain resilience, and disaster recovery. Coverage helped elevate the book's visibility among business leaders, policymakers, sustainability professionals, and small-business owners navigating increasing climate-related risks.
Seven Exits by Rosenna Bakari, PhD.
Led a national publicity campaign for psychologist, speaker, and author Dr. Rosenna Bakari in support of her book, "Seven Exits: Leave Behind What No Longer Serves You." Secured media coverage across podcasts, digital media, and expert commentary opportunities in the personal development, mental health, and women's lifestyle space. Highlights included features and interviews with Real Simple, The Everygirl, The Mental Health & Wellness Show, Think, Believe and Manifest, From Betrayal to Breakthrough, and On Your Mind. The campaign also generated expert commentary opportunities with major outlets including PARADE, helping position Dr. Bakari as a trusted voice on emotional wellness, boundaries, self-worth, personal transformation, and mental health.
Prior to the publicity campaign, I also conducted a comprehensive digital marketing consultation, which included audits (including enhancement recommendations) of Dr. Bakari's LinkedIn profile, social media channels, and website, as well as a 60-Day Post-Publication Content Calendar. By creating and guiding her brand strategy, this provided Dr. Bakari with the messaging and overall positioning to grow her audience, create a platform for promoting her new book, and increase her SEO and overall visibility.
House of Fidelity by WSJ Editor Justin Baer
Currently leading the national publicity campaign for "House of Fidelity: The Rise of the Johnson Dynasty and the Company That Changed American Investing" by Wall Street Journal Deputy Markets Editor Justin Baer. Developed and executing a strategic media campaign that positioned Baer as a leading authority on the evolution of American investing, the growing influence of asset managers, and the future of financial markets. Along with Baer's publishing team, I've secured media coverage across top-tier print, digital, broadcast, podcast, and Substack platforms, including Bloomberg Businessweek, The Boston Globe, Air Mail, Town & Country, FOX Business, and the New Hampshire Business Review, along with top investing and finance podcasts like Earn & Invest and Payne Points of Wealth.
The campaign has leveraged timely market, retirement, and wealth-management news to generate national visibility around the book's themes, helping drive awareness among investors, financial professionals, business leaders, and general readers. House of Fidelity was recognized as an Amazon Best Book of the Month and generated significant thought-leadership opportunities surrounding Fidelity's impact on American finance and the shifting balance of power on Wall Street.
Ghost Bully by Brian Corley
Coordinated and executed a print and online campaign and blog tour for this debut indie fantasy book. Coverage highlights included top reviews and features in Kirkus Reviews, The Nerdy Girl Express, Signal Horizon, Indie Reader, The Sealy News, and Misanthropester. Brian was a client on Reedsy.
Portfolio
Emily has 2 reviews
Professionalism
Quality
Value
Responsiveness
Ritchie Valentine S.
Mar, 2018
Pinned
Dickerson P.
Jan, 2019
