Ensure the delivery of complete, high-quality manuscripts; and guide their development as needed, using my knowledge of US and international markets to maximize sales potential.
Take the lead on developing innovative new features in our books to serve our markets better, and ensure that our products remain on the cutting-edge by meeting the growing demand for digital content.
Draw on a large, international network of contacts within the discipline, who serve as authors, editors, advisers, and reviewers.
Prepare and present proposals and financials to the publishing committee, and negotiate contracts to the mutual benefit of all parties.
Collaborate with marketing and sales teams in the US and UK to maximize the potential of our products, as well as developing links with external organizations to further promote our books.
Regularly travel to conferences and campuses to represent the company, develop networks, stay in touch with market needs, explore areas for growth, and scout for potential authors.
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as ... read more
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new e... read more
Thoroughly updated and expanded, the fifth edition of International Human Resource Management focuses on international human resource management (IHRM) within multinational enterprises (MNEs). The book has been designed to lead readers through all of the key topics of IHRM in a highly engaging and approachable way. In addition to the key topics and rich pedagogy students have come to expect, c... read more
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools wit... read more
Whether students pursue a professional career in accounting or in other areas of management, they will interact with accounting systems. In all organizations, managers rely on management accounting systems to provide information to deal with changes in their operating environment. This book provides students and managers with an understanding and appreciation of the strengths and limitations o... read more
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