What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside... read more
Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With ... read more
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself dist... read more
Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout. $200,000 series promo budget.
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written... read more
"Roll Out the Barrels" by Gary J. Hess delivers a thorough and fascinating history of barrel making and what was the largest independent cooperage in Wisconsin. Frank J. Hess and Sons Cooperage operated in Madison, Wisconsin for 62 years and made white oak beer barrels for breweries in over 35 Wisconsin communities and five states. The company also manufactured and repaired wine and whiskey ba... read more
Madison is Wisconsin�s capital city and the �land of the four lakes.� Since the city�s founding 150 years ago, rich and poor have lived in close proximity surrounded by the beautiful lakes, a fact that has played a role in the city�s aspirations toward social justice and a good quality of life for all its residents. Celebrate Madison�s 150th birthday as women born between 1915 and 1957 reminis... read more
For every trip there's a story. Start writing yours. Write Your Travel Memoirs will help you get started and stay motivated. What's the secret to writing stories others will find compelling? After you read this book you'll know the answer. You'll also have an outline for your travel memoir and a solid plan for writing it. What's inside? Five how-to chapters, each with exercises to prepare you ... read more
Choose Results! is a deeply considered "call to action" to leaders who are committed to improving the wellbeing of people. Grounded in the well-sourced fields of action learning, collaborative thinking, and collective action, Choose Results! elucidates in close detail the necessary but difficult task of collaborating with others in ways that align action, de-emphasize the personal, and leverag... read more
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I've written some 150 history, military history, business, leadership, and biographical books and have ghosted or edited many more.
I'm an award-winning book ghostwriter with a business background, helping experts and entrepreneurs build their credibility with their book.