Sarah E. White

Sarah E. White - Ghostwriter

Madison, WI, USA

Entrepreneurs hire me to build their brand with the power of unique business books. Individuals and families hire me to write life stories.

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Overview

I'm a published writer, ghostwriter, and memoir specialist.

If you are an entrepreneur with valuable ideas to release into the world, let me help you turn your book ideas into books in stores. I work with Founders and Entrepreneurs who have thrived through tough challenges and now have valuable ideas to share.

I help business authors find publishers, structure their ideas, and write and polish drafts, for dynamic intellectual property that builds brands and transforms businesses.

Or maybe you want to preserve your life story or that of a loved one. I can be your writing partner, coaching you as you write a compelling story from your memories, or I can be your ghostwriter, interviewing you to write your book, in your words.

With either approach, I’m here to help you get started and stay motivated. Print-on-demand makes it possible to share your story with just a small circle or offer it to the world.

"I rely on Sarah for valuable support. She has helped me with multiple books and I continue to engage her to get my IP before my audiences. She is wicked smart, digests my ideas, and contributes to my success. That’s why I go back to her time and again."
-- Seth Kahan, Executive Strategy and Innovation Consultant, Author Getting Change Right and Getting Innovation Right

Sarah is a gifted writer and coach who helped me tame the irascible storm of ideas in my head about how to write my memoir. Her criticisms were gentle but insightful. Her resources were helpful and inspiring. I couldn’t have written my story without Sarah.
-- Ellen Foley, President of Foley Ink / Time-tested Success as Advisor to CEOs




Services
Short-Form Content
Languages
English (US)
Non-Fiction
Biographies & Memoirs
Business & Management

Certifications

  • MFA-Creative Nonfiction
  • Certificate, Reminiscence and Life Story Work
  • Certificate, Fundamentals of Online Teaching

Work experience

Freelance writer

Self-employed
September, 1998 – Present (over 24 years)

Portfolio (11 selected works)

Visionary Leadership: : How Association Leaders Embrace Disruption in the 21st Century

Seth Kahan

"Visionary Leadership: How Association Leaders Embrace Disruption in the 21st Century" plays out what it takes to lead associations in a time of accelerating change. It is designed to be a tool for driving boards and executive teams to new levels of performance, and a powerful resource for CEOs seeking to raise their game.The book includes a self-assessment covering twelve competencies sorted ... read more

"Visionary Leadership: How Association Leaders Embrace Disruption in the 21st Century" plays out what it takes to lead associations in a time of accelerating change. It is designed to be a tool for driving boards and executive teams to new levels of performance, and a powerful resource for CEOs seeking to raise their game.The book includes a self-assessment covering twelve competencies sorted ... read more

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Robbie Kellman Baxter

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written... read more

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written... read more

Choose Results!: Make a Measurable Difference Through Aligned Action

Raj Chawla

Choose Results! is a deeply considered "call to action" to leaders who are committed to improving the wellbeing of people. Grounded in the well-sourced fields of action learning, collaborative thinking, and collective action, Choose Results! elucidates in close detail the necessary but difficult task of collaborating with others in ways that align action, de-emphasize the personal, and leverag... read more

Choose Results! is a deeply considered "call to action" to leaders who are committed to improving the wellbeing of people. Grounded in the well-sourced fields of action learning, collaborative thinking, and collective action, Choose Results! elucidates in close detail the necessary but difficult task of collaborating with others in ways that align action, de-emphasize the personal, and leverag... read more

Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration

David Nour

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside... read more

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside... read more

Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success

Seth Kahan

Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With ... read more

Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With ... read more

The Complete Idiot's Guide to Marketing, 2nd Edition

Sarah White

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself dist... read more

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself dist... read more

Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales oaring

Sarah White

Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout. $200,000 series promo budget.

Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout. $200,000 series promo budget.

Roll Out the Barrels

Gary J. Hess

"Roll Out the Barrels" by Gary J. Hess delivers a thorough and fascinating history of barrel making and what was the largest independent cooperage in Wisconsin. Frank J. Hess and Sons Cooperage operated in Madison, Wisconsin for 62 years and made white oak beer barrels for breweries in over 35 Wisconsin communities and five states. The company also manufactured and repaired wine and whiskey ba... read more

"Roll Out the Barrels" by Gary J. Hess delivers a thorough and fascinating history of barrel making and what was the largest independent cooperage in Wisconsin. Frank J. Hess and Sons Cooperage operated in Madison, Wisconsin for 62 years and made white oak beer barrels for breweries in over 35 Wisconsin communities and five states. The company also manufactured and repaired wine and whiskey ba... read more

Madison Women Remember: Growing Up in Wisconsin's Capital (Voices of America)

Sarah White

Madison is Wisconsin�s capital city and the �land of the four lakes.� Since the city�s founding 150 years ago, rich and poor have lived in close proximity surrounded by the beautiful lakes, a fact that has played a role in the city�s aspirations toward social justice and a good quality of life for all its residents. Celebrate Madison�s 150th birthday as women born between 1915 and 1957 reminis... read more

Madison is Wisconsin�s capital city and the �land of the four lakes.� Since the city�s founding 150 years ago, rich and poor have lived in close proximity surrounded by the beautiful lakes, a fact that has played a role in the city�s aspirations toward social justice and a good quality of life for all its residents. Celebrate Madison�s 150th birthday as women born between 1915 and 1957 reminis... read more

Write Your Travel Memoirs: 5 steps to transform your travel experiences into compelling essays

Sarah White

For every trip there's a story. Start writing yours. Write Your Travel Memoirs will help you get started and stay motivated. What's the secret to writing stories others will find compelling? After you read this book you'll know the answer. You'll also have an outline for your travel memoir and a solid plan for writing it. What's inside? Five how-to chapters, each with exercises to prepare you ... read more

For every trip there's a story. Start writing yours. Write Your Travel Memoirs will help you get started and stay motivated. What's the secret to writing stories others will find compelling? After you read this book you'll know the answer. You'll also have an outline for your travel memoir and a solid plan for writing it. What's inside? Five how-to chapters, each with exercises to prepare you ... read more

Sarah E. has 1 review

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Charles T.Tuvibidila
I appreciate strongly her advises even though we have some difficulties of communication. My manuscript is really improved. I am gtrateful.

Charles T.Tuvibidila, June 2020

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