Sally Collings

Sally Collings – Ghostwriter

USA Today bestselling ghostwriter helping nonfiction authors sharpen book proposals and manuscripts for the marketplace.

Overview

I help nonfiction authors clarify what their book is really trying to do—and then build it so the structure, argument, and narrative all pull in the same direction.

As a USA Today bestselling ghostwriter and former acquisitions editor at HarperCollins, I bring execution skill and publishing judgment to every project. I know what decision-makers look for, where projects tend to falter, and how to strengthen a book before time and money are wasted in the wrong direction.

My work typically involves:

—Clarifying the book’s core idea and reader promise

—Strengthening positioning so the book is legible to the market

—Designing or reworking structure to support momentum and clarity

—Helping authors decide what to write next, what to cut, and what to rethink

Some clients come to me with a strong concept or proposal that needs shaping before submission. Others have partial or complete manuscripts that require strategic redesign before new writing can move forward. In both cases, the goal is the same: to build the right book, not just add more pages.

I’m especially well-suited to projects in:

—Narrative nonfiction

—Prescriptive nonfiction

—Thought-leadership and big-idea books

—Memoir with a clear commercial or platform-driven aim

I work best with authors who want a strategic partner, not just a pair of hands. People who value clarity, structure, and honest feedback as much as elegant prose.

My background spans more than two decades in publishing, from in-house acquisitions to ghostwriting and long-form development. Books I’ve worked on have become USA Today bestsellers and won awards, and I’ve collaborated closely with authors, agents, and publishers throughout the process. That inside view of how books are evaluated and acquired informs every project I take on.

Services
Non-Fiction
Biographies & Memoirs Business & Management Health & Wellbeing Self-Help & Self-Improvement
Languages
English (AUS) English (UK) English (US)
Awards
  • North American Book Awards, silver medalist (Shift)
  • Walkley Award for non-fiction book (Killing Fairfax)
Certifications
  • Bachelor of Arts (Journalism & Radio Production)
  • Bachelor of Literature & Communication
  • Master of Arts (Lit. Comm.)

Work experience

Self-employed

Apr, 2006 — Present
I run a company that provides ghostwriting and developmental editing services to authors and publishers. We work with thought leaders, entrepreneurs, and professionals as book partners, developmental editors, and publishing strategists. Our superpower is helping authors move from idea to execution with clarity, confidence, and structure—without getting stuck, overwhelmed, or lost in the publishing maze.

HarperCollins Publishers (Australia)

Aug, 2002 — Apr, 2003 (8 months)
Commissioning and budget responsibility for motivation, self-help, biography and business titles. Creating bestsellers with leading authors such as wine critic James Halliday, cookbook sensation Donna Hay, and surfing legend Mark Richards.

Focus Books

Jul, 2001 — Aug, 2002 (about 1 year)
I was responsible for running the editorial and design team for a custom publishing program, producing prestige books for business and government.

Amber Books (UK)

Apr, 1994 — Apr, 2001 (about 7 years)
Setting the editorial direction for a leading UK book packager, specializing in international co-editions of non-fiction titles. My job involved commissioning writers, designers, photographers and illustrators; attending international book fairs; overseeing budgets and schedules; and leading a strong in-house team of editors, photo researchers, and designers.

Portfolio

Book Ghostwriting
Identity Theft follows Stanford professor Debra Meyerson's journey to recover from a severe stroke that initially left her physically incapacitated and unable to speak. In addition to providin... read more
Book Ghostwriting
Bulletproof

Bookout, Maci

Post Hill Press

Book Proposal
Book Ghostwriting
Book Ghostwriting
Family Spirit

William Grant & Sons

Glenfiddich Single Malt Scotch Whisky is proud to share Family Spirit, celebrating the perseverance and triumphs of 12 remarkable family-run companies. Featuring gorgeous full-color and back-a... read more
Book Ghostwriting
AMAZON BEST SELLER IN PHILANTHROPY & CHARITYA single promise can change a life forever. We all make promises constantly. ''Yes, I'll be there.'' ''Sure, no problem!'' But do we really mean wha... read more
Book Ghostwriting
In today’s world where fast-food restaurants, soda, and processed foods reign supreme, does “fat dad” have to mean “fat kid”? Digital entrepreneur and beloved vlogger Shay Butler and his prete... read more
Book Ghostwriting
There are love stories and then there's the story of Kristian and Rachel Anderson. When Kristian wanted to show his wife Rachel how much he loved her after learning he was terminally ill, he e... read more
Book Ghostwriting
From the star of the film Kenny, the story of his long road to overnight success. After the film 'Kenny' catapulted him to national and international fame, actor, writer, producer Shane Jacobs... read more
Book Ghostwriting
Never Say Die

Chris O'Brien

In November 2006, Chris O'Brien was diagnosed with glioblastoma multi-forme, a malignant and extremely aggressive form of cancer. As one of the country's most eminent cancer specialists, O'Bri... read more
Book Ghostwriting
Sophie's Journey

Sally Collings

It could have been anybodys child. ten days before Christmas. A room of children, napping on mattresses in their childcare centre, waiting for Santa to arrive. It's a peaceful scene. Until a c... read more
Book Ghostwriting

Sally has 3 reviews

Professionalism

Quality

Value

Responsiveness

M R.

M R.

Aug, 2020

Pinned
Sally was incredible, both as a mentor and in helping with my proposal. After working with Sally I received an offer of representation from a great literary agent four days after sending out our proposal! I so appreciated all of Sally's expertise and guidance and would definitely work with her ag...
Read more
Sally C.
It was such a pleasure to work with you, Mickey. Wishing you every success with your book!
Beth C.

Beth C.

May, 2019

Sally is great! Her thoroughness allowed me to really think through my book concept and set me on a path towards getting it done. I appreciate her flexibility to work with authors at all levels, from writing or editing, to simply organizing. I will absolutely continue to work with her through v...
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Mi N.

Mi N.

May, 2018

Sally has been excellent in helping us write our proposal. She took our ideas, carefully listened to our points and wrote in our voice the points we wanted to make. She truly cares for her work and her clients and never clock watching which was very important. Very professional, highly recommen...
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Most recent contributions

What are the best strategies for nonfiction authors to select comp titles when creating a book proposal?

When selecting comparison (comp) titles for your nonfiction book proposal, think of them as the company your book keeps. They help agents and publishers visualize where your book fits in the market and why it deserves a spot on the shelf. Here are some key tips: Keep It Recent: Focus on books pu...
Read more

What section of a book proposal do agents and publishers prioritize most, and why?

The truth is, every section of your book proposal matters. Agents and publishers use it to evaluate your book’s potential, your ability to deliver, and how well the project aligns with their goals. Cutting corners in any section can raise doubts and weaken your pitch. That said, the overview is ...
Read more

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