I ghostwrite books for executives, entrepreneurs and business owners in the technology, finance and self-improvement sectors. So, among my clients I can list CEOs, directors and senior managers at international management consultancies, leading software firms, major retail agencies, banks and government bodies.
I've specialised in this kind of work for the last 15 years, but before that, I was a communications director at a marketing and PR firm, the editor of five magazines and a contributor to many more, as well as being a scriptwriter for some of the BBC's top comedy shows. This rich mix means that whether I'm writing a thought leadership book or a life story, I can adapt to capture a client's ideas in their voice.
I guess you could call me a 'writing chameleon' ... but I'd rather you didn't.
While some of my authors can write well but just don’t have the time to write a business book, others struggle to get ideas out of their heads and shape them into a narrative that tells their story in the way they want. This is when I step in as their business ghostwriter.
• the CEO of a global services marketplace who wanted a book to communicate his vision of the development of a ‘size zero’ economy consisting of the leanest possible organizations that can rapidly pivot in response to change and ...
• the Chairman of a New York financial firm who was in at the birth of the mobile phone industry and wanted an ‘autobiographical book’ to ensure there was a record of those early days and ...
• the Vice President AMER Sales at a leading US Internet of Things firm who wanted a 'legacy book' that would encapsulate his thought on how global manufacturing was being disrupted by technology.
Can I help you in the same way?
I'd like to think so. But given your unique needs, it's too early to say whether I have the package of skills, experience and personality that's best for you. However, I can tell you others chose me because they liked that:
… I’m a 'safe pair of hands' who wouldn't let them down given my track record of delivery — I’ve made my living writing words for over 20 years, ghostwriting many non-fiction books including Amazon Best Sellers for individual entrepreneurs and corporate organizations as well writing five of my own ...
… I’ve strong background writing high-quality content — web content, white papers, blogs and flagship reports — for headline names like global management consultancy Arthur D Little, Taser, Yamaha, NTT DATA (a Japanese multinational information technology service) Lloyd’s Private Banking, Thames Water, the BBC and Hyland Software (named a Leader in Gartner’s Magic Quadrant for Content Services Platforms) and UK governmental organisations ...
… I’ve hands-on business experience having spent five years as Communications Director of a PR and marketing agency, helping companies from start-ups to corporates put their message across ...
… I can translate complex information, ideas and concepts into clear and appealing copy, something my clients, many of whom are in technical fields, particularly appreciate. So, for senior executives at an international management consultancy, I've just finished ghostwriting ‘Disruption', a heavily researched 80,000-word book on how ‘fintechs’ are disrupting the banking sector. Recent press reviews called it: "... a timely and thought-provoking book", "... an enjoyable read" and filled with "... interesting ideas and insights about what the future might bring ..."
… I’m good at capturing interest through words, something I learned working on magazines (I’ve edited five, including two business publications from launch), where you must quickly engage to keep people reading ...
… I can echo someone's ‘voice’ in words so that it feels like it's theirs. And if you’re not sure what your voice is like then I can help you find it even if it's funny or quirky (I used to be a scriptwriter for top BBC comedy shows) ...
... and I always aim to bring a collaborative, ‘extra value approach’ to the whole ghostwriting process. As one tech entrepreneur was kind enough to say: “A great experience. Together we went from a disorganised ‘hairball of ideas’ to a cohesive story, entirely due to Ian’s expertise.“
So, that's me, a highly experienced ‘business ghostwriter’ who helps executives, entrepreneurs and business owners capture their stories in a book. Now it's your turn to tell me about you.
Dynamo Marketing Communications
I held a senior position at this marketing agency where I was responsible for overseeing copywriting and marketing strategy for many different clients in the industrial, environmental and commercial sectors. This experience deepened my commercial knowledge in general and gave me further insights into business writing and the process of corporate communications.
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