Nada Backovic – Designer

I am a graphic designer and illustrator born and trained in London at the University of the Arts London. I have dedicated my design career to becoming a specialist book designer and have accumulated vast experience with designing book covers and internals for major publishers and best sellers over the years, such as Random House, Harper Collins, Hachette, Pan Macmillan, Penguin Books and Australia's foremost independent publisher Allen and Unwin. I have designed covers for many bestsellling authors in some cases with 100's of 1000's of copies sold, including Kate Morton, Jodi Picoult, Minette Walters, Peter Fitzsimmons, Fleur MacDonald to name a few. Furthermore, I headed the design department at Allen and Unwin for 7 years. I have been running my own company for the past 18 years continuing to specialise in book design and illustration. Apart from major publishers, I also have many self-publishing clients. I have a wide variety of experience working across multiple genres, such as highly commercial, literary and historical fiction, historical non-fiction, biographies and self-help books, as well as highly illustrated cookbooks, gardening and text books. I am well known for having a strongly commercial eye and hitting the brief.

I work directly with publishers and editors. In the case of self-publishing, I work directly with the author and have a wealth of experience, advice and knowledge to bring to this working relationship. With the absence of a publishing team behind self-publishers, it can be difficult to understand how to approach a book cover or internal design. I can advise them on how to best approach the design brief in order to achieve the best results.