Overview
Hi, I'm Kelly. It's great to meet you!
I ♥️ building websites.
But none of this is actually technically about me. It's about you, your book and reaching your readers.
I'd love to help you stand out authentically and elevate you as an author. I'm a passionate Squarespace website designer with over a decade of publishing experience working with authors.
Why Squarespace?
You only have one pair of hands and a limited amount of time and I'm sure you'd rather use your time writing. Yes? Or dancing. Whatever makes you happy.
⦿ Squarespace is a user-friendly platform
⦿ All Squarespace plans include fully managed cloud hosting to ensure your website remains available at all times.
⦿ There are no continuous plugin and/or theme updates which take time
⦿ It has a drag-and-drop editor that makes updating your site a hassle-free experience
Ok, a tiny bit about me, let's time-travel for a moment. I worked in publishing for over 12 years. I now find my former life can be useful when working with my clients, especially those who may be new to the process.
I'm the former Head of Digital Marketing of Hachette Australia and I've also been an international guest speaker at the Publishers Association of New Zealand Conference where I spoke about Digital Marketing within the industry.
Now I have my own business following my passion for building websites.
Some of my latest website projects include:
✴ Crime writer and beloved Australian journalist Michael Brissenden
✴ Literary Fiction author Kim E Anderson
✴ Fiction Author Dianne Yarwood
✴ Dark Thriller author Sally-Anne Martyn
✴ Crime author Matthew Spencer
✴ International bestselling Historical Fiction author Belinda Alexandra
Clients include:
⧫ T.J. Newman | New York Times bestselling author
⧫ Rosalie Ham | Internationally bestselling Australian author
⧫ Alexandra Joel | Bestselling Australian author
⧫ Allen & Unwin | Publisher
⧫ Dervla McTiernan | International Crime Novlist
⧫ HarperCollins Publishers Australia | Publisher
⧫ The New York Times Style Magazine T Australia
⧫ Gail Renard | Bafta award-winning writer, performer and producer
⧫ Pan Macmillan Australia | Publisher
⧫ Matthew Spencer | Exciting new crime writer
⧫ Dianne Yarwood | Debut author of The Wakes (to be adapted for TV)
⧫ Michael Brissenden | Crime writer and beloved Australian journalist
I've worked in nearly every aspect of digital marketing when it comes to authors and publishing and I have a deep understanding of how all aspects work and come together including what's needed at every stage of the publishing process.
Lastly, if I've not yet made it clear ... I'm A BIG OL' DORK FOR BUILDING WEBSITES (I really, really love it) and it would be my honour to help create your dream life online. I hope I hear from you, I'd love to hear about your project!
Services
Fiction
Works with
Work experience
Self-employed
Kelly is a professional Australian Squarespace web designer who works with clients worldwide. Crafting stylish, intuitive, & easy-to-use custom websites to empower authors and writers.
Hachette Australia Books
I ran the Digital Marketing department and oversaw all aspects including budget, online channels, author campaigns, and innovation. During this time the website was overhauled and their email marketing was created.
Hachette Australia Books
I looked after all aspects of digital marketing for the company including social media channels, author marketing campaigns and website.
Hachette Australia Books
Heading up the marketing for the Hodder and Headline Division which included working on marketing campaigns for the likes of Stephen King, Neil Gaiman, John Grisham and many more.
Projects
Literary Fiction Author Kim E Anderson's Website
Kim E Anderson is a new author, but not new to the Australian publishing industry. Kim needed an online presence for her new book, The Prize. Not just a site to celebrate the book, but Kim as a talented emerging writer. We worked together to create a website that represents Kim and her book. Readers will be looking for information on her book, and we've made a site that's super friendly for a user to navigate around, implemented an SEO strategy to help the site continue to grow, includes links to retailers to purchase the book, and easily find book club questions so that people will be encouraged to discuss her wonderful book.
Kim has a way with words so we added a blog to build a relationship with her readers and for SEO. There's a wonderful image gallery so that you can get to know the people Kim is writing about a little better too. I had the best time building this site, and an even better time getting to know Kim.
Fiction Author Sara Staggs
Sara is a fresh writer with an incredible story that I met on this platform, Reedsy. She needed an ecosystem to house her book(s), her growing blog and her social media. Her story, her way. Sara had an entry-level website already and we worked together to elevate her brand and improve her SEO, and overall professional space as a new author. Sara is an amazing person doing amazing things. It was an honour to help create her space with her.
Crime Writer and Journalist Michael Brissenden
Michael Brissenden is a name that’s well-known in Australia as a trusted journalist for the past 30 years and also as an incredible writer. He had a one-page website that was letting him down. Michael and I worked together to create a space that would showcase his books along with his previous journalistic work. We created pages for his books, updated his SEO strategy and made sure his site was easy for the user to navigate. We ensured we added information that readers would be looking for as well as treasures like audio samples, chapter samples, links to buy and more. He's active on Twitter and we were keen to incorporate that into the design and we now have an ecosystem that better represents Michael and his work. I had a blast putting this together.
Debut Author with TV Adaptation | Dianne Yarwood's website
Dianne Yarwood is an incredible new Australian author whose book is to be adapted for TV! Dianne needed a brand new website and I had an idea to play with the titles and hovers in an elegant way to make it easy for the user to navigate. It was so much fun to build from the ground up with Dianne and work through how best to help readers find her and her new book. We had fun showing her beautiful dog, Teddy as we also looked at what she needed in her website in terms of how she needed it to work for her, SEO, sharing her Instagram and most importantly where to find her book. We have a website that we're both proud of. I loved building this website!
Psychological Thriller Author Siobhan McKenna's Website
Siobhan would have to be one of the most impressive people I’ve had the pleasure to meet. Siobhan already had a website in place that needed a little refresh/rebuild, SEO set up and better usability and navigation for visitors put in place. I love what we put together.
Historical Fiction Author Alexandra Joel's Website
Alexandra Joel is an extraordinary person and being able to help guide her to showcase her writing and let her readers be a part of her life with her website/social media has been pure joy. This was a build from domain to complete creation of the website and social media platforms.
Historical Fiction Author Belinda Alexandra's Website
The brilliant international bestselling author, Belinda Alexandra, needed a website after her’s had lapsed. Together we looked at exactly what she wanted the website to do, how it was to look and the environment she wanted to create to share her books. I absolutely adore the ecosystem we created making sure her readers were at the forefront of all decisions.
Crime Author Matthew Spencer's Website
Matthew is an incredible new voice in crime writing in Australia and needed a website put together quickly as his book was being sold into bookstores and he didn’t have an online presence yet. From the domain to planning to build, we put our heads together and in three weeks and created a site that honours Matt and his incredible book. This was a super fun build.
Dark Thriller Author Sally-Anne Martyn's Website
Sally-Anne Martyn is an exciting new author with a three-book deal. We needed to create an ecosystem to showcase not only Sally-Anne but her books and her incredible style. After looking at the functionality needed, SEO, and working with Sally-Anne's already established newsletter on Substack we then were able to have some fun with some of the more spooky stylistic approaches.
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