Kelly Morton

Kelly Morton - Web Developer

Sydney NSW, Australia

Squarespace website designer and former Head of Digital Marketing at Hachette Australia Books

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Overview

Hi, I'm Kelly Morton. I'm a Squarespace website designer with over a decade of publishing experience working with authors. I've also been an international guest speaker at the Publishers Association of New Zealand Conference where I spoke about Digital Marketing within the industry.

My website projects include:
☞ Dark Thriller author Sally-Anne Martyn
☞ Crime author Matthew Spencer
☞ International bestselling Historical Fiction author Belinda Alexandra

Throughout my career, I've worked in nearly every aspect of digital marketing when it comes to authors and publishing and have a deep understanding of how all aspects work and come together including what's needed at every stage of the publishing process.

I am in love with building websites and would be honoured to help create your dream come to life online.

Clients include: Rosalie Ham, Alexandra Joel, Allen & Unwin, Dervla McTiernan, HarperCollins Publishers Australia, The New York Times Style Magazine T Australia, Gail Renard, Pan Macmillan Australia
Services
Fiction
Contemporary Fiction
Historical Fiction
Mystery & Crime
Psychological Thriller
Works with
Squarespace

Work experience

Founder

Self-employed
April, 2019 – Present (over 3 years)

Kelly Morton is a Sydney-based designer specialising in Squarespace website design, SEO and Mailchimp email marketing.

Head of Digital Marketing

Hachette Australia Books
November, 2014 – August, 2018 (over 3 years)

I ran the Digital Marketing department and oversaw all aspects including budget, online channels, author campaigns, and innovation. During this time the website was overhauled and their email marketing was created.

Digital Marketing Manager

Hachette Australia Books
October, 2013 – October, 2014 (about 1 year)

I looked after all aspects of digital marketing for the company including social media channels, author marketing campaigns and website.

Marketing Manager – Hodder & Headline Division‏

Hachette Australia Books
December, 2012 – October, 2013 (10 months)

Heading up the marketing for the Hodder and Headline Division which included working on marketing campaigns for the likes of Stephen King, Neil Gaiman, John Grisham and many more.

Projects

Psychological Thriller Author Siobhan McKenna's Website

Siobhan would have to be one of the most impressive people I’ve had the pleasure to meet. Siobhan already had a website in place that needed a little refresh/rebuild, SEO set up and better usability and navigation for visitors put in place. I love what we put together.

Historical Fiction Author Alexandra Joel's Website

Alexandra Joel is an extraordinary person and being able to help guide her to showcase her writing and let her readers be a part of her life with her website/social media has been pure joy. This was a build from domain to complete creation of the website and social media platforms.

Historical Fiction Author Belinda Alexandra's Website

The brilliant international bestselling author, Belinda Alexandra, needed a website after her’s had lapsed. Together we looked at exactly what she wanted the website to do, how it was to look and the environment she wanted to create to share her books. I absolutely adore the ecosystem we created making sure her readers were at the forefront of all decisions.

Crime Author Matthew Spencer's Website

Matthew is an incredible new voice in crime writing in Australia and needed a website put together quickly as his book was being sold into bookstores and he didn’t have an online presence yet. From the domain to planning to build, we put our heads together and in three weeks and created a site that honours Matt and his incredible book. This was a super fun build.

Dark Thriller Author Sally-Anne Martyn's Website

Sally-Anne Martyn is an exciting new author with a three-book deal. We needed to create an ecosystem to showcase not only Sally-Anne but her books and her incredible style. After looking at the functionality needed, SEO, and working with Sally-Anne's already established newsletter on Substack we then were able to have some fun with some of the more spooky stylistic approaches.

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