Daniel Berkowitz

Daniel Berkowitz - Web Developer

New York, NY, USA

New York based web designer. Worked at Big Five publisher and literary agency. Clients include NY Times bestselling, award-winning authors.

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Overview

Reviews (9)
I am a web designer and marketer steeped in book publishing. I worked at Grand Central Publishing, an imprint of Hachette, one of the big five publishers, before moving on to Digital Book World, a news website, and then Writers House, one of the world's largest and most prestigious literary agencies.

I know the current state of book publishing inside and out. I know what makes a good website. I know what a well-constructed marketing plan should look like. I know what a publisher expects from an author. And I know how an author can best set up their digital presence and market their books.

Authors I've built websites for and advised on marketing have written dozens of New York Times bestsellers and either won or been nominated for numerous awards, including the National Book Award, the Pulitzer Prize, the Man Booker Prize, the PEN America Literary Award, and many more.

I can create an SEO-friendly and mobile-optimized site that will capture email addresses through lead magnets and best position you, your books and your brand; I can advise on marketing strategy and run ads on multiple platforms; I can create custom assets for your marketing efforts; I can put together a marketing and book launch plan; and I can help you self-publish a book.

I work with authors across all genres and at all levels of their careers.

Website Services I Offer:
- Design
- Maintenance
- Branding
- SEO
- Mobile optimization
- 3D book covers
- Hosting set-up
- Domain set-up and integration
- Email account set-up
- Social media integration
- Social media branding
- Newsletter branding
- Newsletter sign-up with lead magnet
- Custom graphics
- Landing pages
- Event and calendar pages
- Blog set-up
- eCommerce
AND MORE!

Testimonials:

“Dan seamlessly transitioned and updated my old website, giving it a fresh new look and greatly enhanced ease of use (and ease of updating). He's great to work with—efficient, effective, resourceful and whip-smart. I feel lucky to have my site in his able hands!”
— Megan Abbott, Edgar award-winning author of THE FEVER and GIVE ME YOUR HAND

“Dan listened closely to make sure that I got exactly the site I had envisioned. As important, he is amazingly responsive and handles the behind the scenes of keeping the site updated, as well as running smoothly, at all times.”
— Heather Ann Thompson, Pulitzer Prize-winning author of BLOOD IN THE WATER

“Dan did an incredible job building my website. He worked quickly and efficiently to come up with a final product that perfectly matched my vision. He was responsive, adaptable to feedback, and included my interests and needs in all aspects of the website-building process. I would highly recommend working with him.”
— Mandy Berman, author of PERENNIALS and THE LEARNING CURVE

“I've worked with several website designers. Dan is the best. He's great to work with—creative, well informed, and responsive. Not only does he translate my ideas about the site into reality, he improves upon them and makes them look beautiful and function well on multiple devices and browsers.”
— Barry Glassner, author of THE CULTURE OF FEAR and THE GOSPEL OF FOOD

“Dan transformed my doddering old site into a sparkling new phone-adaptable marketing tool. My publisher was as impressed as I was. Now Dan's doing the week-by-week management and updating—and, in the process, saving me untold hours of labor. I recommend him highly.”
— Louis Bayard, author of COURTING MR. LINCOLN
Services
Non-Fiction
Business & Management
Fiction
Fantasy
Literary Fiction
Mystery & Crime
Science Fiction
Thriller & Suspense
Women's Fiction
Young Adult
Works with
Squarespace
WordPress

Work experience

Founder

Self-employed
March, 2019 – Present (12 months)

I founded AuthorPop in 2019 to help authors with all their digital needs. We build websites, run ads, self-publish, advise on social media and email marketing, and more.

Digital Director

Writers House
February, 2017 – March, 2019 (about 2 years)

Writers House is one of the largest literary agencies in the world, representing authors at all stages of their careers. As digital director, I worked with our authors to create short- and long-term strategies to sell more books, build their audience, and increase discoverability.

My duties included:

• Building and updating websites for authors. I work with Squarespace, Wordpress and Wix.
• Guiding authors as they self-publish books across a variety of platforms; helping with ebook conversion, cover design, marketing strategies and securing promotions from retailers.
• Advising authors on social media and newsletter best practices and strategies.
• Creating Facebook ad campaigns for authors.
• Advising agents and authors on publishers' marketing plans.
• Staying up to date on latest digital trends, apps, tools and platforms to integrate into authors' careers.

Senior Editor

Digital Book World
June, 2015 – January, 2017 (over 1 year)

• Directed the editorial strategy for.
• Oversaw DBW’s content and programming, including blog posts, news stories, interviews, feature pieces, live webinars, handbooks and white papers.
• Oversaw a network of two dozen blog contributors, assigning and editing all stories.
• Analyzed site metrics to inform editorial strategy.
• Worked with SEO team to implement best practices.
• Curated and formatted DBW’s 6x/week newsletter, the DBW Daily.
• Coordinated DBW’s social media strategy and communications.
• Reported live from major industry conferences and fairs.
• Helped program and coordinate annual industry conference

Projects

Kristen Weber

I built the website for editor Kristen Weber.

Kelly McWilliams

I built the website for Kelly McWilliams, author of the YA books AGNES AT THE END OF THE WORLD and DOORMAT.

Norm Champ

I built the website for Norm Champ, author of the finance books MASTERING MONEY and GOING PUBLIC.

Jeremy Piven

I built the website for comedian and three-time Emmy-winning actor Jeremy Piven.

Ursula K. Le Guin

I built the website for the literary estate of Ursula K. Le Guin, whose work won seven Hugo awards, six Nebula awards and a National Book Award for Young People's Literature.

Mandy Berman

I built the website for Mandy Berman, author of the literary novels PERENNIALS and THE LEARNING CURVE.

Glen David Gold

I built the website for Glen David Gold, author of the memoir I WILL BE COMPLETE, and the literary novels SUNNYSIDE and CARTER BEATS THE DEVIL.

Megan Abbott - Edgar Award Winner

I built the website for Megan Abbott, the Edgar-winning author of the novels THE END OF EVERYTHING, DARE ME, THE FEVER and GIVE ME YOUR HAND.

Heather Ann Thompson - 2017 Pulitzer Prize Winner

I built the website for Heather Ann Thompson, whose book BLOOD IN THE WATER won the 2017 Pulitzer Prize in History.

Daniel has 9 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Michael Cohen
Working with Dan has been one of the best experiences I have had since I started this project. More than just setting up the website and social media for the book, he has been instrumental in helping me make exactly the right decisions as my book project is coming to fruition. His taste and design recommendations are impeccable; but in addition to that he clearly knows the nuts and bolts of pu...
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Michael Cohen, February 2020


Ben D'Alessio
Working with Daniel was a delight from start to finish. He was professional and answered all of my questions. I am also very satisfied with my website. I highly recommend him for website design.

Ben D'Alessio, January 2020


Victoria Bolt
Daniel was quick, efficient, and provided me with a beautiful website! Finding him was a gift & I highly recommend him.

Victoria Bolt, December 2019


Kelly McWilliams
Dan did an amazing job creating my author website. I felt he really cared about designing the best platform for the book, and he was consistently helpful, thoughtful, and overall a great communicator. I also needed to get my website running ASAP, and he delivered. I couldn't be happier that I chose to work with Dan.

Kelly McWilliams, November 2019


Dan Lieberman
Dan is a gifted web designed. He also brings his extensive marketing knowledge and expertise to the table. I couldn't have asked for a better web designer.

Dan Lieberman, October 2019

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