Carli Alexander

Carli Alexander – Web Developer

👩🏻‍💻 Multi-talented designer with 15 years experience specialising in beautiful and considered Squarespace websites that tell YOUR story.

Overview

👋 Hello! I'm Carli and I’m a multi-talented designer with 15+ years experience working predominantly as a freelancer and business owner. Once a loyal print designer, I am now embracing my digital era as a web designer, and I'm obsessed with crafting stylish online homes that help other creatives achieve their goals.


As a Squarespace nerd 🤓 my speciality is custom websites built with SEO, accessibility and responsiveness front of mind. Using premium CSS and JavaScript and industry best practices I will ensure your website is not only functional AND visually stunning but reflective of your brand, purpose, goals and audience too.


I work collaboratively and intentionally with a high-touch process that relies on your input as much as mine and makes working together enjoyable and stress free.


Whether you need a refresh, a rebrand or a rebuild, I am happy to meet you where you are at and put together a tailored package of services.



MY PROCESS


1️⃣ Discovery - We get to know each other and your project needs before I send through a project proposal and we figure out the best way forward. We’ll also sort through all the formalities of working together (deposit, contract, etc).


2️⃣ Strategy - We kick off our project with website discovery and strategy to ensure everyone is on the same page. You’ll also gather all of your website assets (imagery, brand identity, photos, etc) and your website copy so I have everything I need.


3️⃣ Design - I’ll create and present your website concept and we’ll work together to refine it. When it’s 110% I’ll develop it into a fully functioning, professionally built website.


4️⃣ Launch - We’ll sort out all final payments and I’ll transfer ownership of your site to you. I’ll also provide a little training so you can feel confident taking ownership of it moving forward. Then finally, it’s time to launch and celebrate!



NEXT STEPS


😀 For more information on my services, pricing, packages and process, please get in touch and I can send through my services and pricing guide. Looking forward to chatting with you!


Services
Non-Fiction
Art Cooking, Food, Wine, & Spirits Design Health & Wellbeing Political Science & Current Affairs Weddings
Fiction
Chick Lit Picture Books
Works with
Squarespace
Certifications
  • Digital Accessibility - Vision Australia
  • Standout Squarespace - Squarestylist
  • Squarespace Circle Member

Work experience

Self-employed

Aug, 2013 — Present

I run a small business specialising in custom wedding stationery, websites and signage operated as a sole trader. Day to day I multitask across all of the responsibilities of running a business - brand design and management, business planning, setting up processes, onboarding and consulting with clients, creating proposals and briefs, all aspects of graphic design, marketing, photography and content creation, liaising with suppliers, and all the administration and financial tasks.

Tennis Australia

Sep, 2014 — Feb, 2017 (over 2 years)

An in-house, freelance position based at Melbourne Park working across the Australian Open and its related tournaments and programs. Adhering to strict style guides, I assisted the existing design and marketing teams with various projects. These included the design and layout of programs, publications and resources, image sourcing and retouching, creating digital assets for web, video, marketing and social media, finished art for large-scale signage and advertising including billboards, tram wraps, and event installations, and concepts for internal marketing collateral.

Various

Aug, 2012 — Jul, 2013 (12 months)

Various freelance contracts working in agency and in-house settings around Melbourne. I worked on varied, ad hoc projects that included branding, large scale signage for events and trade shows, design for print, web and social media, and packaging design.

Guru Productions

Jan, 2010 — Jun, 2012 (over 2 years)

A varied, in-house position based remotely in Melbourne for a Perth-based media production company. Working with a high level of autonomy and demonstrating precise project management, my main duties were managing the design, layout, and production of the company's quarterly lifestyle magazine, creating, developing and managing the company’s brand identities, design of all internal marketing collateral, and creating brand-aligned visual assets for television programs, social media and web.
Other smaller duties included writing editorial content, copy-editing, photography, sponsorship liaison, advertising, and social media management.

Impress Print Management

May, 2008 — Dec, 2009 (over 1 year)

An entry-level, in-house position based in Port Melbourne. Working predominantly in print design for corporate clients. I was responsible for setting up artwork files, producing designs, and finished art as well as prepress, proofing and quality checks of direct mail marketing, business stationery, and print advertising. I also created visual concepts and managed the design of internal marketing collateral for the company, and was required to liaise with internal and external stakeholders.

Projects

Jasmine & Sam Custom Wedding Website

Squarespace template customisation for Jasmine and Sam's vintage cottage wedding. A single-page scrolling site design featuring a unique grid layout that brings attention to all of their extended wedding details and showcases their engagement photos, a sweet green and peach colour palette, and custom vintage daisy illustrations inspired by their venue.

'Meet Cute' Website Template

Squarespace website created as part of Love, Carli's wedding website template collection. Bold, bright, and unconventional in its colour palette, ‘Meet Cute’ is a template for couples who love to buck tradition. Designed as a single-page scrolling site it features a trendy split screen design, pop out menu, fun CSS animation and cool illustrated icons. Developed to be flexible, the template can easily customised to be unique to each celebration.

'Love Letter' Website Template

Squarespace website created as part of Love, Carli's wedding website template collection. Sleek, sophisticated, and timeless in its editorial design ‘Love Letter’ is a template for couples who like to keep things minimal. Designed as a single-page scrolling site it features jump link navigation at the top of the page to guide users to different information, CSS animation to create subtle movement, a custom cursor and unique typographic grid layout. Developed to be flexible, the template can easily customised to be unique to each celebration.

Country Framing Website Design & Development

A custom Squarespace website designed to establish an online presence and point of contact for Country Framing an established local picture framing and art supplies business who had made it 15 years into business with just a yearly yellow pages advertisement! With only an exisiting logo from the 70's to work with, I started this project with a considered brand refresh, establishing a colour palette, typography system, textures, design elements and imagery style to expand the brand identity. I also organised and directed a brand photoshoot so we had some aligned imagery that showcased the craftsmanship, experience and personalised service the business was known for. The website was a simple 4-page build that successfully spoke to the authentic, traditional vibe of the business but modernised it just a little.

Audrey & Ryan Custom Branding, Website and Stationery

Custom wedding stationery suite and website for Audrey and Ryan's high country wedding at Corowa Whisky Distillery. This project had it all - luxe letterpressed invitations, custom illustration galore, an epic website and coordinating day of signage with super niche references. Audrey and Ryan really exemplified what it is to plan authentically. Every single detail was infused with their personality and their celebration was so true to them. With American psycho, surrealism, art, a love of ‘premium shit’, and their cats as inspiration, they really threw a bunch of obscure ideas at me at gave me complete creative freedom to make them happen. Eccentric, eclectic and a lot of fun to create.

Love, Carli Rebrand and Website Design and Development

Brand Identity Design and Website Design and Development I created for my rebrand of Love, Carli’s into a wedding website template business aimed at the next generation of couples. The brand identity was deliberately atypical of the wedding industry with its reverse contrast logotype, upside down love heart and bold, eye-catching colour palette symbolising bucking tradition and the joy that comes with doing things your own way. The illustrated icons add the perfect amount of personality and can be used across various marketing. The website translates this visual identity online and offers a trendy split screen design, unique scrolling experience, pop out menu, customised ecommerce and blog experience and email newsletter integration.

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