Overview
I'm a digital marketer with 6+ years of experience. I've worked at multiple Big 5 publishing houses, on #1 New York Times bestsellers and debut breakout novels alike, spanning all genres from mystery to women's lit, non-fiction to science fiction, and more. I've created full campaigns using extensive email marketing, vast social media campaigns across all channels (Facebook, Instagram, Twitter, Pinterest, more), digital advertising and remarketing, and traditional marketing as well.
Services
Fiction
Action & Adventure
Classics
Cultural & Ethnic
Fantasy
Historical Fiction
Humor & Comedy
Literary Fiction
Mystery & Crime
Romance
Science Fiction
Thriller & Suspense
Women's Fiction
Young Adult
Non-Fiction
Biographies & Memoirs
Certifications
- Certified in Adobe Photoshop
Work experience
Lumentus
Sep, 2015 —
Present
Comprehensive overarching digital campaigns for national brands, including:
• Schedule and oversee multiple blogs and maintain traffic numbers
• Strategy for social media growth campaigns and long-term maintenance, as well as oversight of daily activity and performance
• Monthly social media content for Facebook , Instagram, Twitter, Pinterest, YouTube
• Oversee ad campaigns and landing page efficacy
• Google Analytics data collection and analysis
St. Martin's Press
May, 2014 —
Sep, 2015
(over 1 year)
• Oversaw digital marketing and social media for New York Times bestsellers, debut authors, and established series authors
• Conceptualized online media campaigns, including blog placement; guest posts and articles; and Facebook, Reddit, and Twitter chats; evaluated efficacy via data analyses
• Created comprehensive campaign calendars, and provided regular analysis reports to the team on project statistics
• Analyzed online outreach venues and acquire new brand partnerships for expanded audience reach
• Created, implemented, and ran thriller-focused website, The Hit List, for increased title awareness and audience-building opportunities
• Developed comprehensive marketing plans with team, including retailer outreach, ebook downprices, galley mailings, and strategic sweepstakes
• Advised authors in social media activity
Penguin Random House
Jan, 2012 —
May, 2014
(over 2 years)
• Conceptualized digital and print marketing campaigns for 20+ books and e-books per month, with advertising, trailers, giveaways, social media outreach, and more
• Supervised a direct report in all duties and skills
• Oversaw all department book trailer schedules and developed creative video plans
• Managed company and author social media presences via Facebook, GoodReads, and more
• Liaised with publicity, design, and editorial sources to refine digital media campaigns
• Supervised Berkley mass market promotions, including monthly catalog production
Penguin Group (USA)
Jan, 2011 —
Jan, 2012
(12 months)
• Assisted in digital and print marketing campaigns by updating title schedule, fulfilling giveaways, and tracking national and regional advertising campaigns
• Assisted with Berkley mass market monthly catalog and promotional bookmark and postcard production
Rosen Publishing
Jan, 2010 —
Jan, 2011
(about 1 year)
• Edited and updated book content and layout in Indesign
• Liaised with editorial, design, and art departments to coordinate books’ schedules
• Reviewed manuscripts for consistency through all stages of production
Portfolio
In this electrifying thriller by New York Times bestseller Linda Castillo, Kate Burkholder must uncover a family's long-hidden past to solve a brutal murderWhen a tornado tears through Painters Mill and unearths human remains, Chief of Police Kate Burkholder f... read more
After a long, secret military buildup, China launches a swift and deadly attack on Taiwan. But that's only their first move in a much deadlier game. In Rick Campbell's thrilling Empire Rising, Xiang Chenglei, Chinese president and party secretary, has both a p... read more
For Jack Ryan, Jr., and his comrades at the covert organization known as The Campus, the fight against America’s enemies is never over. But the danger has just hit home in a way they never expected… The Campus has been discovered. And whoever knows they exist ... read more
Micah’s estranged father lies dying, rotting away inside from some strange ailment that has his doctors whispering about “zombie disease.”Anita Blake makes her living off of zombies—but these aren’t the kind she knows so well. These creatures hunt in daylight,... read more
David Rosenfelt's loyal readers of the Andy Carpenter series are familiar with Tara, the golden retriever sidekick. Many also got to know Tara from Dogtripping, David's nonfiction book about becoming a slightly nutty dog rescuer and the dog that started it all... read more
THE NEW YORK TIMES AND #1 INTERNATIONAL BESTSELLERGideon Cross came into my life like lightning in the darkness... He was beautiful and brilliant, jagged and white-hot. I was drawn to him as I'd never been to anything or anyone in my life. I craved his touch l... read more
This is the "delightful" (People) New York Times bestseller that's earned raves from Sarah Blake, Helen Simonson, and reviewers everywhere-the story of three sisters who love each other, but just don't happen to like each other very much... Three sisters have ... read more
For those who grew up on Judy Blume—and graduated to Lena Dunham—a “hilarious”* debut...“Bridget Jones and Carrie Bradshaw, meet your wisecracking, vagina obsessed match. Sanghani's debut is a hilarious, irreverent look at smart-alecky, painfully self-concious... read more
THE FINAL NOVEL IN THE #1 NEW YORK TIMES BESTSELLING SOOKIE STACKHOUSE SERIES!When a shocking murder rocks the small town of Bon Temps, Louisiana, psychic cocktail waitress Sookie Stackhouse learns that she has more than one enemy waiting to get vengeance for ... read more
The Nature of the Beast is a New York Times bestselling Chief Inspector Gamache novel from Louise Penny.Hardly a day goes by when nine year old Laurent Lepage doesn't cry wolf. From alien invasions, to walking trees, to winged beasts in the woods, to dinosaurs... read more
