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Melissa Hastings

Melissa Hastings - Marketer

New York City, NY, United States

Experienced marketer in publishing - extensive social media (content and ads), email marketing, digital advertising & remarketing.

Overview

I'm a digital marketer with 6+ years of experience. I've worked at multiple Big 5 publishing houses, on #1 New York Times bestsellers and debut breakout novels alike, spanning all genres from mystery to women's lit, non-fiction to science fiction, and more. I've created full campaigns using extensive email marketing, vast social media campaigns across all channels (Facebook, Instagram, Twitter, Pinterest, more), digital advertising and remarketing, and traditional marketing as well.

Services
Fiction
Adventure Classics Crime & Mystery Cultural & Ethnic Themes Fantasy Historical Fiction Humor & Comedy Literature Romance Science Fiction Thriller Women's Fiction Young Adult & Teen
Non-Fiction
Biographies & Memoirs

Certifications

  • Certified in Adobe Photoshop

Work experience

Digital Account Executive

Lumentus

September, 2015 – Present (about 1 year)

Comprehensive overarching digital campaigns for national brands, including:
• Schedule and oversee multiple blogs and maintain traffic numbers
• Strategy for social media growth campaigns and long-term maintenance, as well as oversight of daily activity and performance
• Monthly social media content for Facebook , Instagram, Twitter, Pinterest, YouTube
• Oversee ad campaigns and landing page efficacy
• Google Analytics data collection and analysis

Associate Digital Marketing Manager

St. Martin's Press

May, 2014 – September, 2015 (over 1 year)

• Oversaw digital marketing and social media for New York Times bestsellers, debut authors, and established series authors
• Conceptualized online media campaigns, including blog placement; guest posts and articles; and Facebook, Reddit, and Twitter chats; evaluated efficacy via data analyses
• Created comprehensive campaign calendars, and provided regular analysis reports to the team on project statistics
• Analyzed online outreach venues and acquire new brand partnerships for expanded audience reach
• Created, implemented, and ran thriller-focused website, The Hit List, for increased title awareness and audience-building opportunities
• Developed comprehensive marketing plans with team, including retailer outreach, ebook downprices, galley mailings, and strategic sweepstakes
• Advised authors in social media activity

Advertising & Promotions Coordinator

Penguin Random House

January, 2012 – May, 2014 (over 2 years)

• Conceptualized digital and print marketing campaigns for 20+ books and e-books per month, with advertising, trailers, giveaways, social media outreach, and more
• Supervised a direct report in all duties and skills
• Oversaw all department book trailer schedules and developed creative video plans
• Managed company and author social media presences via Facebook, GoodReads, and more
• Liaised with publicity, design, and editorial sources to refine digital media campaigns
• Supervised Berkley mass market promotions, including monthly catalog production

Advertising & Promotions Assistant

Penguin Group (USA)

January, 2011 – January, 2012 (12 months)

• Assisted in digital and print marketing campaigns by updating title schedule, fulfilling giveaways, and tracking national and regional advertising campaigns
• Assisted with Berkley mass market monthly catalog and promotional bookmark and postcard production

Production Editor

Rosen Publishing

January, 2010 – January, 2011 (about 1 year)

• Edited and updated book content and layout in Indesign
• Liaised with editorial, design, and art departments to coordinate books’ schedules
• Reviewed manuscripts for consistency through all stages of production

Portfolio (10 selected works)

The Nature of the Beast: A Chief Inspector Gamache Novel

Louise Penny

Hardly a day goes by when nine year old Laurent Lepage doesn't cry wolf. From alien invasions, to walking trees, to winged beasts in the woods, to dinosaurs spotted in the village of Three Pines, his tales are so extraordinary no one can possibly believe him. Including Armand and Reine-Marie Gamache, who now live in the little Quebec village.But when the boy disappears, the villagers are faced... read more

Hardly a day goes by when nine year old Laurent Lepage doesn't cry wolf. From alien invasions, to walking trees, to winged beasts in the woods, to dinosaurs spotted in the village of Three Pines, his tales are so extraordinary no one can possibly believe him. Including Armand and Reine-Marie Gamache, who now live in the little Quebec village.But when the boy disappears, the villagers are faced... read more

Dead Ever After: A Sookie Stackhouse Novel (Sookie Stackhouse/True Blood)

Charlaine Harris

THE FINAL SOOKIE STACKHOUSE NOVELWhen a shocking murder rocks Bon Temps, Sookie will learn that what passes for the truth is only a convenient lie. What passes for justice is more spilled blood. And what passes for love is never enough...Features an all-new section of FAQs submitted by fans and a sneak preview of Midnight Crossroad!

THE FINAL SOOKIE STACKHOUSE NOVELWhen a shocking murder rocks Bon Temps, Sookie will learn that what passes for the truth is only a convenient lie. What passes for justice is more spilled blood. And what passes for love is never enough...Features an all-new section of FAQs submitted by fans and a sneak preview of Midnight Crossroad!

Virgin: a Novel (Flowers cover)

Radhika Sanghani

For those who grew up on Judy Blume—and graduated to Lena Dunham—a “hilarious”* debut...“Bridget Jones and Carrie Bradshaw, meet your wisecracking, vagina obsessed match. Sanghani's debut is a hilarious, irreverent look at smart-alecky, painfully self-concious, 21-year-old Ellie's relentless mission to rectify a disasterous first attempt at performing oral sex, get deflowered, find the perfect... read more

For those who grew up on Judy Blume—and graduated to Lena Dunham—a “hilarious”* debut...“Bridget Jones and Carrie Bradshaw, meet your wisecracking, vagina obsessed match. Sanghani's debut is a hilarious, irreverent look at smart-alecky, painfully self-concious, 21-year-old Ellie's relentless mission to rectify a disasterous first attempt at performing oral sex, get deflowered, find the perfect... read more

The Weird Sisters

Eleanor Brown

This is the "delightful" (People) New York Times bestseller that's earned raves from Sarah Blake, Helen Simonson, and reviewers everywhere-the story of three sisters who love each other, but just don't happen to like each other very much... Three sisters have returned to their childhood home, reuniting the eccentric Andreas family. Here, books are a passion (there is no problem a library card ... read more

This is the "delightful" (People) New York Times bestseller that's earned raves from Sarah Blake, Helen Simonson, and reviewers everywhere-the story of three sisters who love each other, but just don't happen to like each other very much... Three sisters have returned to their childhood home, reuniting the eccentric Andreas family. Here, books are a passion (there is no problem a library card ... read more

Bared to You (Crossfire, Book 1)

Sylvia Day

THE NEW YORK TIMES AND #1 INTERNATIONAL BESTSELLERGideon Cross came into my life like lightning in the darkness... He was beautiful and brilliant, jagged and white-hot. I was drawn to him as I'd never been to anything or anyone in my life. I craved his touch like a drug, even knowing it would weaken me. I was flawed and damaged, and he opened those cracks in me so easily... Gideon knew. He had... read more

THE NEW YORK TIMES AND #1 INTERNATIONAL BESTSELLERGideon Cross came into my life like lightning in the darkness... He was beautiful and brilliant, jagged and white-hot. I was drawn to him as I'd never been to anything or anyone in my life. I craved his touch like a drug, even knowing it would weaken me. I was flawed and damaged, and he opened those cracks in me so easily... Gideon knew. He had... read more

Lessons from Tara: Life Advice from the World's Most Brilliant Dog

David Rosenfelt

David Rosenfelt's loyal readers of the Andy Carpenter series are familiar with Tara, the golden retriever sidekick. Many also got to know Tara from Dogtripping, David's nonfiction book about becoming a slightly nutty dog rescuer and the dog that started it all. Here, finally, is a book all about the inspirational canine who taught David everything he knows. Well, he did know how to tie his sho... read more

David Rosenfelt's loyal readers of the Andy Carpenter series are familiar with Tara, the golden retriever sidekick. Many also got to know Tara from Dogtripping, David's nonfiction book about becoming a slightly nutty dog rescuer and the dog that started it all. Here, finally, is a book all about the inspirational canine who taught David everything he knows. Well, he did know how to tie his sho... read more

Affliction (Anita Blake, Vampire Hunter Book 22)

Laurell K. Hamilton

Micah’s estranged father lies dying, rotting away inside from some strange ailment that has his doctors whispering about “zombie disease.”Anita Blake makes her living off of zombies—but these aren’t the kind she knows so well. These creatures hunt in daylight, and are as fast and strong as vampires. If they bite you, you become just like them. And round and round it goes…Where will it stop? Ev... read more

Micah’s estranged father lies dying, rotting away inside from some strange ailment that has his doctors whispering about “zombie disease.”Anita Blake makes her living off of zombies—but these aren’t the kind she knows so well. These creatures hunt in daylight, and are as fast and strong as vampires. If they bite you, you become just like them. And round and round it goes…Where will it stop? Ev... read more

Threat Vector (Jack Ryan, Jr. Series Book 4)

Tom Clancy, Mark Greaney

For Jack Ryan, Jr., and his comrades at the covert organization known as The Campus, the fight against America’s enemies is never over. But the danger has just hit home in a way they never expected… The Campus has been discovered. And whoever knows they exist knows they can be destroyed. Meanwhile, President Jack Ryan has been swept back into the Oval Office—and his wisdom and courage are need... read more

For Jack Ryan, Jr., and his comrades at the covert organization known as The Campus, the fight against America’s enemies is never over. But the danger has just hit home in a way they never expected… The Campus has been discovered. And whoever knows they exist knows they can be destroyed. Meanwhile, President Jack Ryan has been swept back into the Oval Office—and his wisdom and courage are need... read more

Empire Rising: A Novel

Rick Campbell

After a long, secret military buildup, China launches a swift and deadly attack on Taiwan. But that's only their first move in a much deadlier game. In Rick Campbell's thrilling Empire Rising, Xiang Chenglei, Chinese president and party secretary, has both a problem and a plan. The problem is that China's limited supply of oil is threatening to derail its economic growth and prosperity. Having... read more

After a long, secret military buildup, China launches a swift and deadly attack on Taiwan. But that's only their first move in a much deadlier game. In Rick Campbell's thrilling Empire Rising, Xiang Chenglei, Chinese president and party secretary, has both a problem and a plan. The problem is that China's limited supply of oil is threatening to derail its economic growth and prosperity. Having... read more

After the Storm: A Kate Burkholder Novel

Linda Castillo

In this electrifying thriller by New York Times bestseller Linda Castillo, Kate Burkholder must uncover a family's long-hidden past to solve a brutal murderWhen a tornado tears through Painters Mill and unearths human remains, Chief of Police Kate Burkholder finds herself tasked with the responsibility of identifying the bones—and notifying the family. Evidence quickly emerges that the death w... read more

In this electrifying thriller by New York Times bestseller Linda Castillo, Kate Burkholder must uncover a family's long-hidden past to solve a brutal murderWhen a tornado tears through Painters Mill and unearths human remains, Chief of Police Kate Burkholder finds herself tasked with the responsibility of identifying the bones—and notifying the family. Evidence quickly emerges that the death w... read more

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