Overview
Your website should not just look good - it should feel like YOU, connect with your readers and work as hard as you to do sell your books. I blend eye-catching design, persuasive copy and visuals that make your brand unforgettable and unique to you.
My previous work in marketing agencies was a stepping stone to my desire to create highly optimized websites to help grow audiences. My combined skills (marketing, copywriting, web design) are the perfect recipe to help create your powerful online presence.
When you work with me, you get:
- A website tailored to your voice, genre and audience
- Cohesive design and imagery that strengthen your author brand.
- A collaborative, stress-free process from start-to-finish.
I'll help you create a digital home that you - and your readers - will love.
+ Website design
+ SEO
+ Copywriting (conversion website copywriting)
+ Image creation and curation
+ Marketing strategy
+ Lead magnet
+ Email automation
Services
Non-Fiction
Fiction
Works with
Certifications
- Squarespace Gold Circle Member
Work experience
Self-employed
Projects
Construct Right
This modern, trust-focused website was created for Construct Right, a UAE-based home construction company committed to building high-quality residences that last for generations. The design blends aspirational imagery with clear messaging to convey reliability, craftsmanship and family values.
The homepage sets a tone of prestige and longevity, reinforcing the emotional value of a home beyond its physical structure. The visual identity combines neutral tones with warm, culturally relevant photography, as well as intuitive navigation to position the company as a leader in its industry.
Glowish
This sleek, modern website was created for Glowish, a luxury hair salon offering premium hair services, professional-grade products and an elevated client experience. The design reflects the brand's sophisticated aesthetic while ensuring an easy and intuitive browsing journey for clients.
It opens with high-impact photography, showcasing hair transformations and instantly communicating the salon's expertise. Clear navigation and strategically placed calls-to-action encourage immediate engagement.
This project demonstrates the ability to translate a premium, service-based brand into a digital presence that's both aspirational and functional, resulting in a website that mirrors the in-salon experience.
Luna Creative
This modern, high-impact website for Luna Creative, a branding and digital marketing studio specializing in helping businesses and solopreneurs stand out online. The site blends clean, editorial-inspired visuals with strategic content placement to communicate both professionalism and creativity.
This website demonstrates my ability to create a cohesive online presence that not only reflects the brand's personality but also strategically guides visitors toward becoming clients.
Fern Valley Retreat NZ
This immersive, nature-inspired website was designed for Fern Valley Retreat, an off-the-grid glamping destination offering guests a sanctuary to rest, recharge and reconnect with nature. The design blends rich photography, organic shapes and serene colors to create an atmosphere of tranquility and escape.
The site is structured to guide potential guests through every aspect of their stay, from accommodation options to seasonal activities, while evoking the sense of calm and adventure that defines the Fern Valley experience. The site's tone is warm and welcoming, with emphases on sustainability, community and the restorative power of nature.
Rainmaker Academy
This vibrant, visually captivating website was designed for Rainmaker, a business education platform aimed at empowering female entrepreneurs. The project included not only website design and development but also the creation of custom illustrative content to embody the brand's spirit of connection, collaboration and creativity.
The clean, minimalistic navigation ensured a seamless UX, while the overall design aesthetic balances white space with bursts of vivid colour to keep the focus on both the message and the imagery. The visual storytelling approach was integral to its brand, and the website served as both a learning hub and an inspiration source for its audience. This business merged with another company however this project remains a standout example of combining strategic design with bespoke illustration to create an unforgettable online presence.
Hana Asli Matchmaker
This bespoke website was created for Hana Asli Matchmaker, a Somali matchmaking and relationship coaching service dedicated to fostering intentional, meaningful connections. The design combines elegance and warmth, reflecting the client's mission to guide individuals toward purposeful marriage.
Whilst the client was unable to continue her coaching work, this project demonstrates my ability to translate a brand's ethos into a compelling digital presence - blending visual design, UX strategy and content architecture into a cohesive whole.
Beverly Whitfield Author
This is a sneak peek at a current project I'm working on - a dream client! Beverly came to me for a rebuild on a previous website that was lacking in design, strategy and messaging. Beverly is a new author writing her first trilogy. We are building out and optimizing her online presence which includes a marketing strategy and content for her upcoming releases.
