Overview
Skills & Services:
Website Design & Development
UX/UI Design
HTML/CSS
Design Systems
Style Guides
Wireframing & Site Mapping
Landing Page Strategy & Design
SEO
Services
Non-Fiction
Fiction
Works with
Work experience
Van Cafe
Sole marketer on leadership team collaborating on the EOS system. Led redesign and
development of a nearly 3,000 sku eCommerce website including UX/UI research.
Created and executed overall marketing strategy including digital, social, email,
product launches, and more.
• Led redesign and development of a nearly 3,000 sku eCommerce website.
• Created and maintained SEO strategy.
• Sole marketer on 5-person leadership team collaborating on the EOS system.
• Key role in change management of a 20-person organization.
• Created and managed overall marketing strategies including email marketing,
PPC advertising, digital advertising, grassroots marketing, event marketing, new
product launches, event marketing and print materials.
• Responsible for competitive research, cost/plus analysis, overall marketing
strategy for new product launches.
Self-employed
Worked with a myriad of companies from small businesses to large corporations onvimproving their digital landscape through website design & development, brandvidentity, competitive landscape research, and digital strategies.
Projects
Website Design & Development - remodeling compnay
Website design & development including SEO for a remodeling company on Squarespace.
Business Launch - Web Design & Development, Print Materials
This project was for a delivery snack service (genius!) in which I created the launch plan, website, SEO, PPC and print materials.
Website Design & Development - Van Cafe
Over 2,500 skus for this eCommerce site that was redesigned on BigCommerce from Volusion. Created and implemented digital marketing plan including event marketing, email marketing, PPC, and more.
Website Design & Development on Squarespace
Full sitemapping, SEO and form integration on a massage and reiki therapists website on Squarespace.
Website Redesign & Development - eCommerce
I have worked with this company for over 8 years doing all things from print marketing and in-store signage to two different websites (their initial website on WordPress and their current eCommerce store on Shopify).
Website Design / Development & SEO for Non-Profit
Bike Fort Collins is an important business within our tight community and I was honored to collaborate with this small team. I was responsible for the redesign of an outdated website as well as creating the overall sitemap and structure which (of course) is based on visitor experience. Built on WordPress with custom development for various modules as well as integration with Constant Contact.
Website Design for Restaurant Group
Website and logo development for a busy restaurateur (3 websites)! This was one of my favorite projects.
Website Redesign/Development & SEO for Non-Profit
This is one of those projects that just makes your soul shine, like you are treating the world right. From intelligence to mission, the core values of the people that work at Bounce Animal Rescue is unmatched. If you’re looking for great inspiration on how to run your social, check out their instagram page. Incredibly engaging writing that I prefer over the National Park Service Instagram’s account, which is saying a lot! We collaborated on a website redesign including UX/UI, bringing third-party apps in (PetFinder, Application). Bounce Animal Rescue also needed a full competitive & keyword research report and an SEO implementation plan.
Website Design & Development for Real Estate Company
Robust website with a number of customizations for a fast-paced real estate agency.
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