Ingrid Getzan

Ingrid Getzan – Web Developer

I create engaging websites that result in lasting impressions and repeat visitors. I work in Squarespace, WordPress, and eCommerce.

Overview

I use a holistic approach that challenges conventional methods based on 20 years of experience to define what’s best for your audience. Let’s build your website using fundamental research strategies and insightful, educated planning to create the visitor experience that defines you and your work.


I love to work with authors as the experience is an absolute meld of creativity. Each person I have worked with here on Reedsy has been fantastic, intelligent, and a true individual who has interesting stories (obviously) to share. I love working together to allow personalities to come to life through a website.


Skills & Services:

Website Design & Development

UX/UI Design

HTML/CSS

Design Systems

Branding

Style Guides

Landing Page Strategy & Design

SEO

Services
Non-Fiction
Biographies & Memoirs Cooking, Food, Wine, & Spirits Health & Wellbeing Music
Fiction
Contemporary Fiction Humor & Comedy Post-Apocalyptic Romantic Comedy
Works with
Shopify Squarespace Webflow Weebly WordPress

Work experience

Self-employed

Jan, 2015 — Present

Worked with a myriad of companies from small businesses to large corporations on improving their digital landscape through website design and development, brand identity, competitive landscape research, and digital strategies.

Van Cafe

May, 2021 — Mar, 2023 (almost 2 years)

Led redesign and development of a nearly 3,000 sku eCommerce website including UX/UI research. Created and executed overall marketing strategy including digital, social, email, product launches, and more.

Avid4 Adventure

Jan, 2012 — Jan, 2015 (almost 3 years)

• Developed, created, executed, and managed all digital marketing efforts
including email marketing, digital/banner advertisements, PPC, SEO, & SEM
campaigns.
• Managed website and developed strategies to increase conversions and
influence visitor behavior.

Room 214

Jan, 2007 — Aug, 2012 (over 5 years)

Developed high-level, integrated social media strategies and online marketing
campaigns for eCommerce clients.
• Account director and project manager of online marketing efforts for both large
corporate and small business clients.
• Managed & mentored creative, development and account lead teams.

Projects

Redesign on Shopify (AgathaIsabel.com)

Author Website on Squarespace (MelissaMastro.com)

Author Website on WordPress (ErinBoggs.art)

Outdoor Company on WordPress (ForwardOutdoor.com)

Author website on Squarespace (SarahValentineWriter.com)

Author website on Squarespace (HollyJMayes.com)

Website Design/Development on Squarespace (InnerHavenWellness.co)

This website was an absolute blast to create. The graphics and the overall look match the brand so well.

Logo Development, Branding, Web Design/Development (wildauthentic.com)

Logo development, branding, and website design/development on Squarespace for a really dynamic person. I absolutely loved this project.

Business Launch - Web Design & Development, Print Materials

This project was for a delivery snack service (genius!) in which I created the launch plan, website, SEO, PPC, and print materials.

Website Design & Development - Van Cafe

Over 2,500 skus for this eCommerce site that was redesigned on BigCommerce from Volusion. Created and implemented digital marketing plan including event marketing, email marketing, PPC, and more.

Website Design & Development on Squarespace

Full sitemapping, SEO and form integration on a massage and reiki therapists website on Squarespace.

Website Redesign & Development on Shopify (ClothesPony.com)

I have worked with this company for over 8 years doing all things from print marketing and in-store signage to two different websites (their initial website on WordPress and their current eCommerce store on Shopify).

Website Design, Development, SEO on WordPress (BikeFortCollins.org)

Bike Fort Collins is an important business within our tight community and I was honored to collaborate with this small team. I was responsible for the redesign of an outdated website as well as creating the overall sitemap and structure which (of course) is based on visitor experience. Built on WordPress with custom development for various modules as well as integration with Constant Contact.

Website Design for Restaurant Group (cowgirlhospitality.com)

Website and logo development for a busy restaurateur (3 websites)! This was one of my favorite projects.

Website Redesign, Development, SEO on WordPress (bounceanimalrescue.org)

This is one of those projects that just makes your soul shine, like you are treating the world right. From intelligence to mission, the core values of the people who work at Bounce Animal Rescue are unmatched. If you’re looking for great inspiration on how to run your social, check out their Instagram page. Incredibly engaging writing that I prefer over the National Park Service Instagram account, which is saying a lot! We collaborated on a website redesign including UX/UI, bringing third-party apps in (PetFinder, Application). Bounce Animal Rescue also needed a full competitive and keyword research report and an SEO implementation plan.

Website Design & Development on WordPress (NoCoHomeTeam.com)

Robust website with a number of customizations for a fast-paced real estate agency.

Web Design and Development on Squarespace (NurishNutritionColorado.com)

Clean website design with beautiful imagery to portray the brand personality. Clear call to actions.

Ingrid has 18 reviews

Professionalism

Quality

Value

Responsiveness

Kate A.

Kate A.

Dec, 2024

Ingrid was a delight to work with. She has a great temperament and works well with novices like me. She has great design skills and what I liked the most is that she had more creative ideas than I initially gave to her--and I liked every one of them. My website is many times better for her effort. Kate Allen
Ingrid G.
Kate- I've loved working with you and am looking forward to reading your book! Thank you for the great review and compliments.
kelley R.

kelley R.

Dec, 2024

Ingrid helped me create two author sites, both of which exceeded my expectations. She's a delight to work with, personally and professionally. Can't say enough good stuff about her.
Ingrid G.
I can't say enough good stuff about you, Kelley! Thank you for the great review and I've loved working with you.
William B.

William B.

Nov, 2024

It was a pleasure working with Ingrid. I was looking for someone to design an author website for my new novel, something that could be expanded to include future writing projects. Ingrid replied with ideas and questions that I hadn’t even considered, and then she provided some great concepts for an appealing, professional website with room to grow. She has a sense for current trends and an eye ...
Read more
Ingrid G.
William - I appreciate this kind and thorough review! It has been a pleasure working with you and I look forward to more.
Cynthia W.

Cynthia W.

Sep, 2024

Ingrid was incredibly helpful and responsive throughout the whole experience of building and editing my website. She is also very creative, helping me come up with page layouts, fonts, and colors, and she applied every request with the utmost skill. I would recommend her to anyone building a website - you'd be lucky to have her working with you!
Ingrid G.
Cynthia, thank you for your wonderful review and I hope we get to work with one another in the future. I enjoyed working with you immensely. I apologize for missing some of those edits and copy mis...
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Will H.

Will H.

Sep, 2024

Ingrid was an absolute pleasure to work with. She did a great job listening and then making suggestions based on my needs.
Ingrid G.
Will - you've been an absolute pleasure, too. Thank you!

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