Kira Butler - Web Developer

Led the development of the UX/UI strategy for Groupe Dynamite’s web and mobile initiatives; translated business product vision into a cohesive user experience by reconciling user needs with 
business goals, technical capabilities and best practices in interaction design and usability; facilitated design brainstorming and working sessions with business stakeholders and execution team through the use of collaboration techniques, interactive prototypes, visual mockups and interface 
demos; 
conduct research into competitor products and UX to identify opportunities in digital products and 
designs that provide a competitive edge; Worked with the Web Analytics Manager to establish performance indicators and measure business value 
and return of the developed products. Ensured compliance with external standards (e.g.: WCAG) and internal brand guidelines for use by Product Owners, brand teams, and IT departments. Championed user-centered design thinking, who understands that the best products are designed 
when the team embraces a collaborative and agile culture and process.

Conceived, executed, and tested interface designs for the Luxury Retreats website and digital presences while leveraging their brand recognition. Offered research and insight on trends and best practices associated with web design, ergonomics, and user experience. Collaborated with stakeholders and Product Managers to conceptualize new products and improve existing solutions on the company's website, in their internal and supplier tools, and apps. Followed initial concepts, wireframes, mockups, and prototypes through to production and user testing, while playing a key role in the visual design of new features and ongoing refinements to existing features.

Conceptualized, planned, and executed design and strategies that leveraged the company’s brand image, social presence, website, marketing, and corporate identity online, in print, and at industry trade shows. Collaborated closely with the other members of the marketing department and contributed significantly to the brand’s visual evolution. Adapting quickly, working through iterations, and producing clean, efficient designs that met deadlines was a work standard. Managed a team of three direct reports, and oversaw the rebranding effort.

Conceptualized and designed an interactive, flash-based Cd-Rom presentation and website for the Logo Cities symposium, followed by a sibling website with new content, continuing the project, a year later.

Designed multiple web properties, identity packages, and print resources. Collaborated with stakeholders to ensure objectives were met, and outsourced design services in signage, installation, printed collateral to non-profit partners.

Owned and operated a freelance design company that provided user experience design, identity development, graphic design, and web design services to a variety of clients. Executed deliverables for a variety of commerce platforms including WordPress, xCart, Big Cartel, and Etsy. Provided UI and UX design and consultation services to optimize user behaviour on web and mobile properties, while establishing brand and style guidelines for sub-contractors. Managed budgets, final production, and quality assurance, while offering a variety of product design services including wireframe, rapid prototyping, user research, competitor analysis, data-driven design, and usability testing.