Overview
Hi, I'm Susan, a website and branding designer. I have been working in the design industry since 2020 freelancing as a Squarespace website designer and developer where I have worked on 20 plus projects, 2 of which were with Authors Jenny Han and Emiko Jean.
I loved these author projects so much, when I heard about Reedsy, I had to get involved! If you take a look at my portfolio you can see a diverse set of websites designed for a variety of personalities and brands. It's easy to see differences between playful & serious, but if you look deeply at the message each brand delivers in their design, you'll find layers of purposeful adjective filled descriptions in each color, font, space, feature, and animation.
My process is simple:
1. Discovery - We get to know each other & cover details like color palette, typography, website assets, site inspiration, and scope of project.
2. Design & Develop - I design pages live with your input, meeting each day to discuss directions and changes
3. Optimize - I take our finished design & make it beautiful on all platforms, while ensuring proper functionality and SEO capabilities.
4. Launch - It's ready for the public. 30 day troubleshooting and maintenance.
I can't wait to meet you!
Services
Non-Fiction
Fiction
Works with
Work experience
Week of the Website
Design and develop Squarespace websites and mini-brands a variety of cliental.
Self-employed
Design, develop, and maintain websites for brands and businesses. Squarespace is my specialty.
Projects
Goldilocks
Goldilocks is a brand growth firm specializing in white-glove consulting for CPG brands. They needed a cool and sleek website redesign to create a straightforward and bold platform that succinctly showcased their work and elevated their agency. For me, working with the brand’s bright and bold colors was the highlight of this project.
This was done as contracting work with Week of the Website.
BRASERO
Brasero, a vibrant South American eatery based in Chicago, required a website ahead of their highly anticipated grand opening. Their vision was clear: each element carefully choreographed to deliver an immersive and elevated experience.
The custom illustrations and images glide independently with your scroll and I converted the vibey videos into GIFs, infusing your experience with lively energy.
Customized mobile menu for a truly branded experience and easy navigation.
This was done as contracting work with Week of the Website.
Jenny Han
Squarespace, Design, Development
Similar in style to Jenny Han, but Emiko Jean has recently branched out beyond YA, so she wanted her website to reflect that.
She wanted her brand to be something she could use throughout her endeavors so we decided on a type only logo and a website that captures everything she does.
This was done as contracting work with Week of the Website.
Emiko Jean
Squarespace, Design, Development Similar in style to Jenny Han, but Emiko Jean has recently branched out beyond YA, so she wanted her website to reflect that. She wanted her brand to be something she could use throughout her endeavors so we decided on a type only logo and a website that captures everything she does.
This was done as contracting work with Week of the Website.
Dr. Giselle Wasfie
Squarespace, Design, Development.
This was done as contracting work with Week of the Website
Elementary Marketing
Squarespace, Design, Development
Emily came with a clear vision of what she wanted: simplicity. She wanted folx to hit her homepage and know what she was about and how she could help! Her tagline: "I help small businesses create a marketing machine that's as easy as 1, 2, 3!" I built a mini-brand for Emily, as this was a struggling area for her. I gave her three curated options and Emily chose a playful yet grounded brand - one that shows off her playfulness while also conveying she knows how to get down to business.
We had lots of fun working together to build out the new site and now talk regularly as friends!
This was done as contracting work with Week of the Website.
Do Good Multnomah
Squarespace, Design, Development.
A large non-profit project with an important mission. I wanted to establish a beautiful and engaging website with easy to consume information. We wanted people to feel safe and encouraged when scrolling.
This was done as contracting work with Week of the Website
Krieling Family Foundation
The Kreiling Family Foundation is an amplification organization, focused on advancing established causes with fundraising support, matching grants and message advancement.
They were in need of a brand, content and website that represents the foundation, it's story and causes.
I created an events page, place to purchase tickets, view sponsors, and more.
This was done as contracting work with Week of the Website
Core Group
Simplify and improve the visuals was the goal for this site. With large calls-to-actions and clearer menu items, anyone browsing the site is able to find the information they want and book a call easily.
Illustrations of their mascot, Corey the Monkey, and small animated icons adds visual interest while emphasizing their branding and appealing to their target audience.
This was done as contracting work with Week of the Website
