Joelle Reeder

Joelle Reeder - Web Developer Tick

San Diego, United States

Upbeat SoCal creative and Wordpress developer passionate about creating fabulous author branding that reflects their genre and personality.

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I'm a designer, Wordpress developer, creative thinker, and retrophile brunch enthusiast who has worked with several New York Times Bestselling authors of various genres. I'm passionate about building relationships with talented authors to help them express themselves with branding that reflects their genre and unique personality.

I specialize in creative consultation, online branding, and creating responsive WordPress websites from design to development. I've worked with NYT bestselling authors such as Cassandra Clare (young adult fantasy), Jennifer Chiaverini (historical fiction), Sarah Rees Brennan (young adult fantasy) and Jennifer Crusie (women's literature).

Once upon a time, I was an an award-winning blogger, and I am also co-author of the book, "The IT Girl's Guide to Blogging with Moxie" (Wiley & Sons Publishing) and have spoken on panels at industry events such as SXSW Interactive and appeared in several publications, podcasts and radio programs, including Entrepreneur Magazine, BlogTalk Radio and The Derek & Romaine Show.

Business & Management
Self-help & Self-improvement
Historical Fiction
Paranormal Romance
Urban Fantasy
Women's Fiction
Young Adult & Teen
Works with

Work experience

Creative Designer & Front-end Developer

February, 2003 – Present (over 15 years)

I am the owner and creative director of my own company, where I’ve worked to create fabulous online brands for best-selling authors, award-winning businesses, academic institutions and creative entrepreneurs since 2003.

I specialize in creative consultation, online branding, and creating responsive WordPress websites from design to development.

My skillset includes, but is not limited to Adobe Creative Suite, specifically Photoshop and Illustrator, Wordpress, Squarespace, Shopify and ExpressionEngine. I am very comfortable with HTML and CSS and have an ever-growing working knowledge of Javascript, jQuery and PHP.


Sarah Rees Brennan, New York Times Bestselling Author

Sarah Rees Brennan is the YA fantasy author of the Demon’s Lexicon trilogy and the co-author of Team Human, and the Lynburn Legacy series. Sarah has been our client for many years now and it was time to update her site to something more responsive. She still loved her existing design, so we refreshed it and brought it up to date. The sky and other color elements change depending on what time of day you view the site, locally!

Glynn Stewart, Canadian Sci-Fi & Fantasy Author

Glynn Stewart is a prolific Canadian sci-fi and fantasy author of the Starship's Mage series, among many others. We worked together to create a responsive and updated website to accommodate the growth of his work and represent his brand in a fresh way. This site was built on WordPress using Genesis framework.

Jessica Vogelsang, Veterinarian & Author of "All Dogs Go to Kevin"

I've worked with Jessica Vogelsang on her popular pet blog since 2006. Since then we've done a few redesigns, with the most recently being in Wordpress, fully responsive. Lately, her site is more author-centric and while it still features her blog, also focuses on her speaking engagements and book.

Avery Caswell, Indie Illustrator and Author

Avery Caswell is a unique illustrator and author who wanted design that was just as quirky as her personality. She provided me miscellaneous images that inspired her and I went to work creating slightly surrealist brand for her website and marketing materials. Avery's site is built on Wordpress and is fully mobile responsive.

Zeynep Ton, Adjunct Associate Professor & Author of "The Good Jobs Strategy"

Zeynep Ton is an adjunct associate professor in the operations management group at MIT Sloan School of Management and the author of The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs & Boost Profits. Zeynep wanted something clean, minimal, responsive, built on Wordpress and that supported the branding of her book. - Romance Author Fan Site

Jane asked me to help her rebrand her website and apply changes to her existing structure. With the help of a logo provided by the client, I set about styling and branding the full site and making layout and structural changes until it was just what Jane was after.

Jennifer Crusie, New York Time Bestselling Author

Jennifer Crusie is the hilarious, popular and prolific author of women's literature. We had an *amazing* time creating her websites - two of them, both and her blog. Jenny had a vision for a collage-heavy design, something dark and twisty, but quirky and upbeat, too. Many, many layers went to creating these sites, but it was creatively super-satisfying! This is by far one of my favorite designs, which was built in Wordpress.

Jocelyn A. Fox, Author of "The Fae War Chronicles"

Jocelyn Fox is the lovely author of a fantasy series called The Fae War Chronicles. We created her an ethereal murky foresty vibe to reflect her personality, as well as the fantasy nature of her books. Her site is fully responsive and built on Wordpress.

Rita McGrath, Professor at Columbia Business School and Bestselling Author

Rita Gunther McGrath has been a client since 2004 and is a globally recognized expert on innovation and growth strategies with an emphasis on corporate entrepreneurship. She's authored and co-authored several books, including 'Discovery Driven Growth', 'Market Busters' and 'The End of Competitive Advantage'. Rita's site is built in Wordpress and is currently undergoing to a complete redesign and responsive development -- stay tuned for that launch!

Erin Meyer, Professor at INSEAD & Author of "The Culture Map"

Erin Meyer is a professor at INSEAD, one of the leading international business schools and the author of "The Culture Map: Breaking Through the Invisible Boundaries of Global Business". Erin's site focuses on her work as a speaker, educator and author, as well as runs e-commerce and a premium feature to aid in "Culture Mapping".

Collective Genius: The Art and Practice of Leading Innovation

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback needed a website for their new book "Collective Genius: The Art and Practice of Leading Innovation". Their site creative was designed to support the branding of their book cover, which was bold and high-contrast. Their site is fully mobile responsive and built on Wordpress.

Cassandra Clare, New York Times Bestselling Author of "The Shadowhunter Chronicles"

The website for Cassandra Clare, New York Time Bestselling author of YA fantasy series, "The Shadowhunter Chronicles", has been a really fun project to work on since 2012. Originally, we created a "magical library motif" that enveloped the visitor. We reframed that concept a couple years later to make the site responsive for mobile devices, still using Wordpress. We are currently in progress of a total redesign, so stay tuned for that!

Jennifer Chiaverini, New York Times Bestselling Author

Jennifer Chiaverini is the NYT Bestselling author of many, many books in the Elm Creek Quilts series, but has been writing Historical Fiction for several years now. She has also been a client since 2005, when I first redid her site which ran on ExpressionEngine. Since then, we've done several redesigns to coincide with select book releases over the years. Current, Jennifer's site runs on Wordpress, is mobile responsive and includes e-commerce.

Joelle has 3 reviews

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Evan Tsoukalas

This was my first experience working directly with a web design professional, so I do not have a lot of experience to draw on for comparison, but it was a great pleasure to collaborate with Joelle! From the very first response, she set herself apart from the other professionals who responded to me. She was forthcoming and very thorough, and she was not in the least bit dismissive when some of...

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Evan Tsoukalas, July 2018

Joelle Reeder

Thank you so much, Evan! It was a pleasure working with you and I'd love to work together again in the future. :) I'm happy to make adjustments if I can, please let me know if I can help.

Reply from Joelle Reeder

Elizabeth Wilkerson

Joelle is a delight to work with. She is flexible, creative, and has easy communication. Her work is beautiful and has a distinctive quality. I look forward to working with her again!

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Elizabeth Wilkerson, June 2018

Joelle Reeder

Thank you so much! :) It’s been a pleasure.

Reply from Joelle Reeder

Peter Blaisdell

The site looks very professional and well-designed.

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Peter Blaisdell, September 2017

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