Overview

Hello, I am a marketing professional with experience working at Big 5 and indie press publishing companies. I have over a decade of experience in book marketing. Specialties include social media, advertising, and newsletters. I've worked on marketing campaigns for brand authors including Emily Giffin, Dean Koontz and George Saunders, but my real passion is debut fiction. I can help you find the social media platform that's right for you, I can help you create and manage your newsletter, give you website design advice, and help you use GoodReads in the most effective way possible. In addition I can design and run advertising campaigns for you on Google, Amazon, and Meta platforms.

Services

Marketing Strategy

Email Marketing

Advertising

Non-Fiction

Biographies & Memoirs Entertainment Travel

Fiction

Historical Fiction Humor & Comedy Literary Fiction Short Story Thriller & Suspense Women's Fiction

Certifications

Google Analytics

Work experience

Marketing Director

Spiegel & Grau

Apr, 2023 — Present

• Manage all title marketing campaigns for the imprint, including the New York Times bestseller and Reese Book Club Pick, The Comfort of Crows, and Shelley Read’s national bestseller, Go as a River. • Oversee social media strategy and launched a Substack to expand our network of dedicated readers. • Launched a branded Fox Chat series with authors to optimize branding opportunities and give readers special access. • Manage a marketing associate and ensure she has proper opportunities for growth and development; provide ongoing feedback and conduct weekly meetings to stay on track. • Run advertising campaigns across Meta, Amazon, Google, TikTok, Wall Street Journal, NYTimes, and report on performance to assess efficacy.

Creative Operations Manager

Book of the Month

Mar, 2021 — Aug, 2022 (over 1 year)

• Optimize performance of our creative team to ensure high quality, iterative creative output, including advertising, site and email creative • Manage a team of 5 full-time creatives in addition to freelancers for ad hoc projects • Helped launch, manage and produce a weekly podcast called Virtual Book Tour • Manage in-person events at the office and on location for photoshoots • Manage creative team budget to make sure KPIs are met • Communicate and efficiently deliver creative in a timely matter to marketing, product and growth teams. • Present creative to key stakeholders including CEO and disseminate feedback to creative team in a clear and concise manner.

Assistant Marketing Manager

Random House

Jul, 2013 — Present

Communications specialist

Aldine, Inc.

Jul, 2012 — Jul, 2013 (about 1 year)

Manage incoming sales requests from inquiry until production Blogger outreach and social media support Product and website development Event marketing

Portfolio

The Bear and the Nightingale: A Novel (Winternight Trilogy)

Arden, Katherine

Del Rey

Email Marketing Advertising