Overview
I enjoy campaigning for new, self-published & less established authors as well as successfully breaking into highly competitive areas, as the projects section below demonstrates. Over the years I have gathered a strong base of reliable media contacts and this has helped me to build a significant track record of success with US originated titles in the UK market (to go along with a proven track record of success with UK originated titles in UK market). Of particular note for a book publicity freelancer, my campaigns have been twice short-listed for Publishers Publicity Circle (Non-Fiction: Paperback Original) Campaign of the Year as well as one of my quarterly campaigns once being "commended".
I am also a national award short-listed (self-published) author so I completely understand what authors need and what they will feel throughout the process of publication, not only the need for media recognition or effective coverage and publicity.
Most of all, I have had a lifelong love of books and reading.
**2017 stop press update** campaign for self-published client saw his book be Guardian Best Book of the Year & an extract from his book the most read books article online for the Irish Times
Services
Non-Fiction
Work experience
Self-employed
I help authors and publishers of all stripes on a freelance basis. Current and previous clients include Anthem Press, BBC Active, Blackwell, Bloomsbury, Cambridge University Press, Capstone, Clairview Books, Continuum, Coptic Publishing, DisInformation Company, Duncan Baird Publishers, Gibson Square, Imprint Academic, Infinite Ideas, Kogan Page, Miles Kelly, Myrdle Court Press, Palgrave Macmillan, Pearson Education, Policy Press, Portfolio Penguin, Prentice Hall Life, Profile Books, Routledge, Solis Press, Wiley, Work Place Law, as well as my first client, Simon & Schuster
Projects
Why You? campaign overview
Why You? 101 Interview Questions You’ll Never Fear Again
James Reed
Portfolio Penguin (published January 5 2015)
Shortlisted for Publishers Publicity Circle Non-Fiction (Paperback Original) Campaign of the Year 2016
My breakout pitches used fact, quotes and humour to halo the ideas and content of the book. This started a media conversation. Why You? became the fastest selling new interview book of all time (in UK)! The publisher has sold translation rights into 10 countries using the publicity coverage gained.
Joel Rickett, Publisher at Viking and Portfolio at Penguin Random House comments on my campaign: “The competitive nature of the ‘job interview’ books space and the fact that it has dominated by a couple of long time bestsellers makes the task of any new entrant difficult. As if that weren’t hard enough, in addition Jeff had been tasked by the author James Reed with making his book #1 in three different Amazon categories. Using the traditional jobs application rush to our advantage (having done careful targeted outreach in the two months prior to publication), Jeff came up with a variety of different/creative pitches to secure a broad range of print, broadcast, online and social media coverage (both nationally; regionally). He also worked extremely well with the author and Portfolio Penguin. Sunday Brunch on Channel 4 was the stand out breakout interview he secured – this turbo charged the book on Amazon.co.uk to number 16 in ALL book sales [two places behind - for example - Gone Girl by Gillian Flynn]. Another broadcast media booking Jeff secured boosted interest yet again with another live interview this time on BBC Radio 2 with Simon Mayo. The wide circulation of a Press Association review was also significant regionally. The book has performed beyond expectations – it spent a lot of time in the Top 50; Top 100 on Amazon, total sales are high five figures; climbing, foreign rights sales have been robust and Amazon customer reviews stand over 100+. It is now considered by the ‘go to’ job interview book. Jeff has shown how creative thoughtful publicity can drive sales and; attention, and can successfully launch a market entrant into an established business publishing space.”
NATIONAL PRESS COVERAGE
Sunday Times (18th January) – extract
Interviews in:
Economia (12th January) – interview
Reviews in:
Press Association (14th January) – syndicated review
The Sun (23rd January) - review
Articles written by the author:
Daily Mail (15th January) – advice article (not online)
City A.M. (29th January) – advice article
City A.M. (18th February) – Office Politics article
Cosmopolitan (June)
Management Today (September) – My Top Three Reads column
NATIONAL RADIO AND TV COVERAGE
Sunday Brunch, Channel 4 (11th January) – interview
BBC Radio 2, Simon Mayo Drivetime (23rd January) – live interview
CNBC – interview (26th January) – live interview
REGIONAL PRESS. RADIO and TV COVERAGE
Working Mums (31st December) – review
BBC Radio Surrey and Sussex (5th January) – interview
Yorkshire Post (1st January) – interview
Sunday Post – interview (11th January)
Sunday Post (25th January) - review
Sunday Guardian India (31st January) – review
FEATURES and ONLINE
Daily Express (2nd January) – tips article
Daily Star (4th January) – job interview blunders
Daily Express (4th January) – job interview disasters
Daily Star (4th January) – tips article
Bookbag (5th January) – review
Scotcampus (6th January) – competition
GoThinkBig (13th January) – interview
Tyson Report (7th February) - podcast
IRISH COVERAGE
NOT formally part of my remit! However:
Irish Times (7th January) – interview
RTE (24th January) – interview
Portfolio
Jeff has 3 reviews
Professionalism
Quality
Value
Responsiveness
