Graeme Williams – Marketer

Whether you're part of a big publishing house, a small indie publisher, or an author just starting out, sometimes you need a safe pair of hands, a fresh set of eyes, or a whole new brain to get your ideas off the ground, your books flying off the shelves, and your customers grinning from ear to ear.

That's where I can help. Not only have I worked in publishing marketing departments for both children and adult titles for over twelve years, I'm also a published author in my own right.

Whether it's for full time, part-time, or have-you-got-the time work, in the office, working from home or helping at an event, I'm available to pitch in, brimming with creative ideas, a cheerful demeanour and a strong work ethic. If you want someone who's easy to work with, self-motivated, flexible, reliable, well-organised, and who can give you peace of mind, then I can help.

My debut novel, The End of the Line, came out in July 2019 published by Canelo and Bolinda Audio. It gained many accolades from bestselling thriller authors. I am currently working on book two, which is scheduled for January 2020.

- Debut supernatural thriller published by Canelo in ebook and by Bolinda Audio in audio
- Represented by Juliet Mushens of Caskie Mushens
- Run own author e-newsletter with MailChimp
- Built own author website (graywilliamsbooks.com)
- Run on social media presence on Twitter (@gray_books)
- Perform readings and Q&As at events
- Have been interviewed for podcasts
- Written guest blogs and contributed to interviews for blogs
- Have had several short stories published

I lead Bounce's marketing strategy and ensure the sales team have everything requires to maximise our turnover. This includes consulting with our 45 independent children's publisher clients, advising on marketing strategy, representing them at Book Fairs and creating bespoke seasonal promotions.

- Created Bounce’s retailer-facing web platform optimised for independent retailers.
- Devising and running company e-newsletter campaigns and advising on social media strategy.
- Devising and spearheading year-round retailer-facing marketing campaigns.
- Working closely with sales team to co-ordinate M&P activity to maximise effectivity.
- Advising, guiding and critiquing publishers on marketing strategies.
- Managing Marketing Assistant and freelancers, setting clear goals and objectives.
- Building partnerships with third parties, including Fun Kids Radio, The Booksellers Association, and The National Trust.
- Creating marketing assets using Photoshop and InDesign.

I ran campaigns for many of Orion's top brands including Keith Richards, Michael Connelly, Linwood Barclay, Harlan Coben, Maureen Lee, Anthony Horowitz, Neil Oliver, Bear Grylls, Steve Cavanagh, Mason Cross, Carlos Ruiz Zafon, Robert Ludlum, Lesley Lokko, A.P. McCoy, Justin Cronin, Raymond Khoury, Michel Bussi, Denise Mina, Tami Hoag and Erica James. This included media planning, writing copy for book covers, websites, blogs and social media, as well as briefing designers on ad campaigns, posters, bookmarks and other branded goods. I worked with editorial, production, sales and publicity to make sure that each product went out into the world with the best chance of reaching and appealing to its target markets.

- Devised and implemented Sunday Times No.1 bestselling marketing campaigns. Received BMS commendation for MMP campaign on Life by Keith Richards.
- Developed and implemented digital strategy for Orion’s crime / thriller list, including newsletters, social media and The Murder Room website and blog. Grew Twitter audience by 100% over two and a half years.
- Developed special digital and research projects including retailer facing site BookBark.
- Commissioned, briefed and managed outside suppliers/freelancers.
- Created advertisements for trade and consumers across OOH, press, paid search and online.
- Negotiated cross-promotional opportunities with third-parties, literary festivals and reading communities including Pact Coffee, Paramount, Universal, and Bloody Scotland.
- Presented titles and promotional offers to retailers - Amazon, Waterstones, and Tesco.
- Managed pre-set budgets for individual campaigns.
- Orion Fiction audio champion, leading strategy to integrate audio book promotion into all facets of marketing and publicity.