Graeme Williams

Graeme Williams - Marketer

London, UK

I'm available to help market your book and give your sales a boost. I've worked with top authors like Carlos Ruiz Zafon and Keith Richards.

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Overview

I'm a freelance marketer with over twelve years' experience in delivering Sunday Times bestselling campaigns.

I've worked with big publishing houses like Hachette and Scholastic and a huge number of small indie publishers. From brand thriller authors like Harlan Coben and Michael Connolly, bestselling women's fiction writers like Erica James, handsome historians, insightful scientsists Neil Oliver and even Rolling Stones legend Keith Richards, himself, I have guided authors big, small and debut to publishing success. I've even become an author myself, with my debut novel, The End of the Line, out now in ebook and audio. I am now using my expertise to help fellow authors build their online audiences, increase sales and give their books the best shot possible for bestsellerdom.

Drawing from both my publishing and author experience, I'm well aware of the concerns new writers face when bringing their books to the marketplace. That's why I'm here to advise fledgling authors on:

- website creation
- building their social media brand
- Establishing and growing e-newsletter audiences
- creating eye-catching cover design
- writing captivating blurbs
- putting together comprehensive marketing strategies, both on- and off-line

So if you're just starting to push your book out into the world, or an established writer looking for fresh ideas, please get in touch and we'll get you on your way.
Fiction
Adventure
Crime & Mystery
Fantasy
Historical Fiction
Thriller
Women's Fiction
Non-Fiction
Biographies & Memoirs
Entertainment

Awards

  • Book Marketing Society Award for Best Campaign - commendation

Work experience

Freelance Marketer

Self-employed
September, 2019 – Present (15 days)

Whether you're part of a big publishing house, a small indie publisher, or an author just starting out, sometimes you need a safe pair of hands, a fresh set of eyes, or a whole new brain to get your ideas off the ground, your books flying off the shelves, and your customers grinning from ear to ear.

That's where I can help. Not only have I worked in publishing marketing departments for both children and adult titles for over twelve years, I'm also a published author in my own right.

Whether it's for full time, part-time, or have-you-got-the time work, in the office, working from home or helping at an event, I'm available to pitch in, brimming with creative ideas, a cheerful demeanour and a strong work ethic. If you want someone who's easy to work with, self-motivated, flexible, reliable, well-organised, and who can give you peace of mind, then I can help.

Author

Canelo
July, 2019 – Present (3 months)

My debut novel, The End of the Line, came out in July 2019 published by Canelo and Bolinda Audio. It gained many accolades from bestselling thriller authors. I am currently working on book two, which is scheduled for January 2020.

- Debut supernatural thriller published by Canelo in ebook and by Bolinda Audio in audio
- Represented by Juliet Mushens of Caskie Mushens
- Run own author e-newsletter with MailChimp
- Built own author website (graywilliamsbooks.com)
- Run on social media presence on Twitter (@gray_books)
- Perform readings and Q&As at events
- Have been interviewed for podcasts
- Written guest blogs and contributed to interviews for blogs
- Have had several short stories published

Trade Marketing Manager

Bounce Sales & Marketing
March, 2016 – September, 2019 (over 3 years)

I lead Bounce's marketing strategy and ensure the sales team have everything requires to maximise our turnover. This includes consulting with our 45 independent children's publisher clients, advising on marketing strategy, representing them at Book Fairs and creating bespoke seasonal promotions.

- Created Bounce’s retailer-facing web platform optimised for independent retailers.
- Devising and running company e-newsletter campaigns and advising on social media strategy.
- Devising and spearheading year-round retailer-facing marketing campaigns.
- Working closely with sales team to co-ordinate M&P activity to maximise effectivity.
- Advising, guiding and critiquing publishers on marketing strategies.
- Managing Marketing Assistant and freelancers, setting clear goals and objectives.
- Building partnerships with third parties, including Fun Kids Radio, The Booksellers Association, and The National Trust.
- Creating marketing assets using Photoshop and InDesign.

Senior Marketing Executive

Orion Publishing
October, 2010 – March, 2016 (over 5 years)

I ran campaigns for many of Orion's top brands including Keith Richards, Michael Connelly, Linwood Barclay, Harlan Coben, Maureen Lee, Anthony Horowitz, Neil Oliver, Bear Grylls, Steve Cavanagh, Mason Cross, Carlos Ruiz Zafon, Robert Ludlum, Lesley Lokko, A.P. McCoy, Justin Cronin, Raymond Khoury, Michel Bussi, Denise Mina, Tami Hoag and Erica James. This included media planning, writing copy for book covers, websites, blogs and social media, as well as briefing designers on ad campaigns, posters, bookmarks and other branded goods. I worked with editorial, production, sales and publicity to make sure that each product went out into the world with the best chance of reaching and appealing to its target markets.

- Devised and implemented Sunday Times No.1 bestselling marketing campaigns. Received BMS commendation for MMP campaign on Life by Keith Richards.
- Developed and implemented digital strategy for Orion’s crime / thriller list, including newsletters, social media and The Murder Room website and blog. Grew Twitter audience by 100% over two and a half years.
- Developed special digital and research projects including retailer facing site BookBark.
- Commissioned, briefed and managed outside suppliers/freelancers.
- Created advertisements for trade and consumers across OOH, press, paid search and online.
- Negotiated cross-promotional opportunities with third-parties, literary festivals and reading communities including Pact Coffee, Paramount, Universal, and Bloody Scotland.
- Presented titles and promotional offers to retailers - Amazon, Waterstones, and Tesco.
- Managed pre-set budgets for individual campaigns.
- Orion Fiction audio champion, leading strategy to integrate audio book promotion into all facets of marketing and publicity.

Projects

Life by Keith Richards

I was commended by the Book Marketing Society for my campaign in Life by Keith Richards. We had a special mailing to reviewers that created a personal and intimate feeling using Keith's own handwriting. A national advertising campaign, giveaways in music magazines and websites and a radio ad with Keith reading aloud from the introduction of his book.

Moriarty by Anthony Horowitz

I organised a huge event publishing campaign for Moriarty. Gorgeous, signed, velvet bound proofs for reviewers, national advertising and a tour of London in a horse and carriage for the author, stopping at seven branches of Waterstones. I headed a team of twenty-three people that day with top hats and sandwich boards to grab the crowds. Moriarty went straight into the Sunday Times Top 10!

Portfolio (10 selected works)

The End of the Line: A powerfully dark and chilling thriller

Gray Williams

A race against time on a perilous journey through Siberia with a murderous demon, in this gritty fast-paced horror thriller.Con-artist Amanda Coleman lives in a London rife with undercover magic. Abras, as they are known, can harness these illegal powers, but for Coleman – whose father was a powerful and abusive practitioner – magic is anathema.When her criminal crew hire an Abra to help with ... read more

A race against time on a perilous journey through Siberia with a murderous demon, in this gritty fast-paced horror thriller.Con-artist Amanda Coleman lives in a London rife with undercover magic. Abras, as they are known, can harness these illegal powers, but for Coleman – whose father was a powerful and abusive practitioner – magic is anathema.When her criminal crew hire an Abra to help with ... read more

Life

Keith Richards, James Fox

The long-awaited autobiography of the guitarist, songwriter, singer, and founding member of the Rolling Stones. Ladies and gentlemen: Keith Richards.With The Rolling Stones, Keith Richards created the songs that roused the world, and he lived the original rock and roll life. Now, at last, the man himself tells his story of life in the crossfire hurricane. Listening obsessively to Chuck Berry a... read more

The long-awaited autobiography of the guitarist, songwriter, singer, and founding member of the Rolling Stones. Ladies and gentlemen: Keith Richards.With The Rolling Stones, Keith Richards created the songs that roused the world, and he lived the original rock and roll life. Now, at last, the man himself tells his story of life in the crossfire hurricane. Listening obsessively to Chuck Berry a... read more

Moriarty: A Novel

Anthony Horowitz

The game is once again afoot in this thrilling mystery from the bestselling author of The House of Silk, sanctioned by the Conan Doyle estate, which explores what really happened when Sherlock Holmes and his arch nemesis Professor Moriarty tumbled to their doom at the Reichenbach Falls.Internationally bestselling author Anthony Horowitz’s nail-biting new novel plunges us back into the dark and... read more

The game is once again afoot in this thrilling mystery from the bestselling author of The House of Silk, sanctioned by the Conan Doyle estate, which explores what really happened when Sherlock Holmes and his arch nemesis Professor Moriarty tumbled to their doom at the Reichenbach Falls.Internationally bestselling author Anthony Horowitz’s nail-biting new novel plunges us back into the dark and... read more

A Tap on the Window: A Thriller

Linwood Barclay

One of the Boston Globe's Best Crime Novels of the Year!One of Suspense Magazine's Best Books of 2013! Since private investigator Cal Weaver’s teenage son died in a tragic accident, Cal and his wife have drifted apart. Cal is mired in a grief he can’t move past. And maybe his grief has clouded his judgment.Driving home one night, a rain-drenched girl taps on his car window and asks for a ride.... read more

One of the Boston Globe's Best Crime Novels of the Year!One of Suspense Magazine's Best Books of 2013! Since private investigator Cal Weaver’s teenage son died in a tragic accident, Cal and his wife have drifted apart. Cal is mired in a grief he can’t move past. And maybe his grief has clouded his judgment.Driving home one night, a rain-drenched girl taps on his car window and asks for a ride.... read more

Summer at the Lake

Erica James

From Lake Como in Italy to Oxford, a wonderfully compelling novel about lost love, fate and second chances from the Sunday Times bestselling author. Lake Como - beautiful, enchanting, romantic... For Floriana, it is the place where the love of her life is getting married to another woman. And she's been invited to the wedding. For Esme, it is where, over sixty years ago, she fell in love for t... read more

From Lake Como in Italy to Oxford, a wonderfully compelling novel about lost love, fate and second chances from the Sunday Times bestselling author. Lake Como - beautiful, enchanting, romantic... For Floriana, it is the place where the love of her life is getting married to another woman. And she's been invited to the wedding. For Esme, it is where, over sixty years ago, she fell in love for t... read more

Master of Shadows

Neil Oliver

In fifteenth-century Constantinople, Prince Constantine saves the life of a broken-hearted girl. But the price of his valour is high.John Grant is a young man on the edge of the world. His unique abilities carry him from his home in Scotland to the heart of the Byzantine Empire in search of a girl and the chance to fulfil a death-bed promise.Lena has remained hidden from the men who have been ... read more

In fifteenth-century Constantinople, Prince Constantine saves the life of a broken-hearted girl. But the price of his valour is high.John Grant is a young man on the edge of the world. His unique abilities carry him from his home in Scotland to the heart of the Byzantine Empire in search of a girl and the chance to fulfil a death-bed promise.Lena has remained hidden from the men who have been ... read more

The Burning Room (A Harry Bosch Novel Book 17)

Michael Connelly

In this #1 New York Times bestseller, Detective Harry Bosch and his rookie partner investigate a cold case that gets very hot . . . very fast.In the LAPD's Open-Unsolved Unit, not many murder victims die a decade after the crime. So when a man succumbs to complications from being shot by a stray bullet ten years earlier, Bosch catches a case in which the body is still fresh, but any other clue... read more

In this #1 New York Times bestseller, Detective Harry Bosch and his rookie partner investigate a cold case that gets very hot . . . very fast.In the LAPD's Open-Unsolved Unit, not many murder victims die a decade after the crime. So when a man succumbs to complications from being shot by a stray bullet ten years earlier, Bosch catches a case in which the body is still fresh, but any other clue... read more

After the Crash: A Novel

Michel Bussi

"Terrifically compelling ... Sit back and go along for the ride." --- Boston GlobeJust after midnight on December 23, 1980, a night flight bound for Paris plummets toward the Swiss Alps, crashing into a snowy mountainside. Within seconds flames engulf the plane, which is filled with holiday travelers. Of the 169 passengers, all but one perish.The sole survivor is a three-month-old girl--thrown... read more

"Terrifically compelling ... Sit back and go along for the ride." --- Boston GlobeJust after midnight on December 23, 1980, a night flight bound for Paris plummets toward the Swiss Alps, crashing into a snowy mountainside. Within seconds flames engulf the plane, which is filled with holiday travelers. Of the 169 passengers, all but one perish.The sole survivor is a three-month-old girl--thrown... read more

Worktown: The Astonishing Story of the Project that launched Mass Observation

David Hall:

During the late 1930s, the Lancashire cotton town of Bolton (Worktown) became the subject of a groundbreaking social experiment: the anthropological fieldwork of Tom Harrisson that was to develop into Mass-Observation. David Hall tells the story of Mass-Observations emergence from the social, intellectual and political climate of the 1930s; he looks at how Harrisson, his co-founders and his co... read more

During the late 1930s, the Lancashire cotton town of Bolton (Worktown) became the subject of a groundbreaking social experiment: the anthropological fieldwork of Tom Harrisson that was to develop into Mass-Observation. David Hall tells the story of Mass-Observations emergence from the social, intellectual and political climate of the 1930s; he looks at how Harrisson, his co-founders and his co... read more

An Absolute Deception

Lesley Lokko

Sometimes you can't escape your past...Secrets and glamour from the bestselling author of A PRIVATE AFFAIR.Known as 'The Ice Queen', Anneliese Zander de St Phalle is one of the world's most celebrated fashion designers. With an empire that stretches across continents, she's a truly global brand, in every sense. Yet despite her success, she's a mystery; a reclusive disciplined perfectionist who... read more

Sometimes you can't escape your past...Secrets and glamour from the bestselling author of A PRIVATE AFFAIR.Known as 'The Ice Queen', Anneliese Zander de St Phalle is one of the world's most celebrated fashion designers. With an empire that stretches across continents, she's a truly global brand, in every sense. Yet despite her success, she's a mystery; a reclusive disciplined perfectionist who... read more

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