Overview
I’m a freelance book marketing consultant and award-winning publishing expert with over 14 years of experience working with a wide range of authors - from global brands and prize-winning novelists to up-and-coming debuts and self-published stars. Before turning freelance I was Marketing Director at Headline/Hachette and before that I held various marketing roles at Penguin Random House and Pan Macmillan.
I offer services across the entire book marketing mix, including positioning, strategy, campaign planning and execution, digital marketing, social media, advertising, copywriting, asset creation, consumer insight, conference planning and much more.
Over the years I’ve worked on campaigns for Maggie O’Farrell, Robert Harris, Michael Palin, James Patterson, Clare Mackintosh, Billy Connolly, Stormzy, Taylor Jenkins Reid, Damien Lewis, Mark Billingham, Jon Ronson, Oasis, Matthew McConaughey, Victoria Hislop and many more. My campaigns have been nominated for Marketing Strategy of the Year at the British Book Awards twice and I’ve won a number of Book Marketing Society awards. Recent publishing clients include Faber, Little, Brown, Octopus, John Murray Press and Penguin Random House, as well as lots of self-published authors.
If you have any questions or would like to discuss a project then please do get in touch.
Services
Non-Fiction
Fiction
Awards
- Book Marketing Society - Winner: Marketing Campaign of the Season (2015)
- Book Marketing Society - Winner: Debut Campaign of the Season (2022)
- Book Marketing Society - Highly Commended Campaign of the Season (2016, 2017, 2021)
- British Book Awards - Shortlisted for Marketing Strategy of the Year (2015)
- British Book Awards - Winner of the Highly Commended Award for Marketing Strategy of the Year (2017)
- Book Marketing Society - Winner: Spotlight Award for Innovation (2023)
Certifications
- Postgraduate Masters in Publishing
Work experience
Self-employed
I offer services across the entire book marketing mix, including positioning, strategy, campaign planning and execution, digital marketing, social media, advertising, copywriting, asset creation, consumer insight, conference planning and much more.
Headline (Hachette UK)
I was responsible for the marketing strategy across all Headline imprints and managed a team of six talented book marketers.
Cornerstone (Penguin Random House)
I developed, planned an implemented industry-leading book marketing campaigns from acquisition through to publication and beyond for numerous fiction brands and celebrity non-fiction projects.
Pan Macmillan
I held several marketing roles at Pan Macmillan and delivered numerous award-winning and effective campaigns.
Projects
Marr's Guitars by Johnny Marr
In 2024 I have been working with Thames & Hudson on their ongoing promotion of Marr's Guitars across various advertising platforms, including:
- Out of home: digital ad vans
- YouTube (117K video views)
- Google Search
- Meta advertising
- Organic social media
The List of Suspicious Things by Jennie Godfrey
I helped the publisher (Hutchinson Heinemann) on their book blogger, reading group and influencer outreach strategy as well as their retailer POS offering. This resulted in blanket book influencer reviews and social media content coverage, numerous retailer window displays and a Sunday Times bestseller on publication.
Mother Country by Monique Charlesworth
I drafted a marketing plan to help Monique Charlesworth market her book and capitalise on its shortlisting for the TLS Ackerley Prize 2024. I offered consultancy and implemented the following for her:
- Amazon Sponsored Brands and Sponsored Products advertising campaigns
- Meta (Facebook and Instagram) campaigns
- Submission for a price promotion
- Amazon A+ page creation
- SEO consultancy for Moth Books (publisher) website
The results were strong:
- Increase in 5-star reviews on Amazon
- 5% CTR and £0.08 CPC on Meta advertising
- Positive uplift in sales for both ebook and paperback
- Positive uplift in traffic to Moth Books website as a result of SEO changes
Erebus by Michael Palin
I devised and implemented the marketing campaign strategy for Michael Palin's bestselling book Erebus which involved advertising on online and offline platforms, retail partnerships as well as the producing, writing and creation of a short-form documentary featuring Michael Palin which was promoted through a far-reaching digital marketing campaign and tens of thousands of views.
One August Night by Victoria Hislop
I oversaw the marketing campaign for the long-anticipated sequel to multi-million bestseller The Island which resulted in fantastic pre-orders and propelled the book to the top of the charts.
Isaac and the Egg by Bobby Palmer
I orchestrated the buzzy marketing campaign for #ThatEggBook which focussed on pre-awareness, social media coverage and securing word of mouth with early influencers. The campaign won a Book Marketing Society award and cemented Isaac and the Egg as one of the debuts of the year. The book went on to become a bestseller.
So You've Been Publicly Shamed by Jon Ronson
My guerilla marketing campaign for So You've Been Publicly Shamed by Jon Ronson involved putting a person in a hashtag-shaped stocks and pillory to expose the dangers of public shaming on social media. The campaign won a Book Marketing Society award and helped the book become a bestseller.
Hamnet by Maggie O'Farrell
I managed the hardback and paperback marketing campaigns for Hamnet in 2020 and 2021 which resulted in one of the biggest-selling literary fiction launches of the time period, and the author's bestselling novel to date. The marketing mix included TV advertising, a unique OOH stunt activation including a living billboard made of white flowers, retail partnerships, press and waves, and organic and paid social media.
The Marriage Portrait by Maggie O'Farrell
I devised the campaign strategy and creative execution for The Marriage Portrait hardback campaign which resulted in a Sunday Times bestselling chart position, and some of the best sales for a 2022 fiction hardback. My work involved copywriting, content creation including working with a designer to create a cinematic trailer, a calendar of social media across numerous platforms, retail partnerships and an in-store stunt activation with Waterstones Piccadilly.
