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Erin Mitchell

Erin Mitchell - Publicist

St. Petersburg, FL, United States

My job is connecting books and readers. I believe that an integrated approach to author/book marketing provides the best value and results.

Overview

Raised a reader, I married my passion for fantastic stories to my uncanny ability to shout from virtual rooftops, working with both new and established authors. I have more than two decades of global experience in the arts and sciences of public relations, advertising, and marketing communications.

Services
Non-Fiction
Art Business & Management
Fiction
Crime & Mystery Fantasy Historical Fiction Horror Romance Science Fiction Thriller

Certifications

  • Bouchercon Chair, 2018

Work experience

Consultant

Self-employed
September, 2011 – Present (over 6 years)

Our mission is to help clients understand and communicate with their audiences through customized programs that impact the bottom line. Our goals are to:
--Help clients understand their audiences
--Use all relevant communication vehicles in the smartest way possible to reach constituents
--Believe in each book we promote
--Create customized programs—no two clients are exactly alike, but no need to reinvent the wheel every time, so we build on experience, always learning

VP/Group Director

RLM Public Relations
March, 2003 – September, 2011 (over 8 years)

Responsible for driving the growth of RLM’s client base, agency promotion, the enhancement of offerings, and designing and managing PR programs for clients such as Penguin and Barnes & Noble. Created, edited, and regularly contributed to RLM’s bi-weekly newsletter. Formed communication programs for clients seeking to effectively reach audiences through on-message PR tactics including media relations, social media, events, third-party endorsements, and media training.

Director, Media Services

MediaMap (now Cision)
February, 2000 – March, 2003 (about 3 years)

Managed this profitable division in the development and marketing of online research tools for journalists and PR professionals through its genesis to more than 50,000 unique users per month. Oversaw additional of broadcast data to MediaMap data set and managed acquisition of. Edited bi-monthly online newsletter; grew subscriber base to over 22,000 communication professionals. Responsible for product management, marketing plans, collateral development, and staffing.

Projects

Lawrence Block

Website, social media, media and blogger outreach for legendary author Lawrence Block

Reed Farrel Coleman

Website, social media, blogger outreach for NYT bestselling author Reed Farrel Coleman

Portfolio (10 selected works)

The Burglar Who Counted the Spoons (Bernie Rhodenbarr Series Book 11)

Lawrence Block

Ever since The Burglar on the Prowl climbed the bestseller lists in 2004, fans have been clamoring for a new book featuring the lighthearted and lightfingered Bernie Rhodenbarr. Now everybody's favorite burglar returns in an eleventh adventure that finds him and his lesbian sidekick Carolyn Kaiser breaking into houses, apartments, and even a museum, in a madcap adventure replete with American ... read more

Ever since The Burglar on the Prowl climbed the bestseller lists in 2004, fans have been clamoring for a new book featuring the lighthearted and lightfingered Bernie Rhodenbarr. Now everybody's favorite burglar returns in an eleventh adventure that finds him and his lesbian sidekick Carolyn Kaiser breaking into houses, apartments, and even a museum, in a madcap adventure replete with American ... read more

Robert B. Parker's The Hangman's Sonnet (A Jesse Stone Novel)

Reed Farrel Coleman

The stellar new novel in Robert B. Parker's New York Times bestselling series featuring Paradise police chief Jesse Stone. Jesse Stone, still reeling from the murder of his fiancée by crazed assassin Mr. Peepers, must keep his emotions in check long enough to get through the wedding day of his loyal protégé, Suitcase Simpson. The morning of the wedding, Jesse learns that a gala 75th birthday p... read more

The stellar new novel in Robert B. Parker's New York Times bestselling series featuring Paradise police chief Jesse Stone. Jesse Stone, still reeling from the murder of his fiancée by crazed assassin Mr. Peepers, must keep his emotions in check long enough to get through the wedding day of his loyal protégé, Suitcase Simpson. The morning of the wedding, Jesse learns that a gala 75th birthday p... read more

Inadmissible Evidence

Philip Friedman

For tough New York City prosecutor Joe Estrada, the law is his life. And he’s not about to let millionaire real-estate tycoon and community hero Roberto Morales slip out of a murder charge–not again. Morales is being retried for the rape and murder of his mistress, Mariah Dodge. Estrada knows he needs a miracle to nail a conviction. But his sweat, pain, and emotional investment lead him to a g... read more

For tough New York City prosecutor Joe Estrada, the law is his life. And he’s not about to let millionaire real-estate tycoon and community hero Roberto Morales slip out of a murder charge–not again. Morales is being retried for the rape and murder of his mistress, Mariah Dodge. Estrada knows he needs a miracle to nail a conviction. But his sweat, pain, and emotional investment lead him to a g... read more

The Wicked Girls: A Novel

Alex Marwood

“The suspense keeps the pages flying, but what sets this one apart is the palpable sense of onrushing doom.” —Stephen King, “The Best Books I Read This Year,” Entertainment WeeklyAlex Marwood’s new book, The Darkest Secret, will be available from Penguin on August 30, 2016The Edgar Award-winning psychological thriller that asks the question: How well can you know anyone?On a fateful summer mor... read more

“The suspense keeps the pages flying, but what sets this one apart is the palpable sense of onrushing doom.” —Stephen King, “The Best Books I Read This Year,” Entertainment WeeklyAlex Marwood’s new book, The Darkest Secret, will be available from Penguin on August 30, 2016The Edgar Award-winning psychological thriller that asks the question: How well can you know anyone?On a fateful summer mor... read more

Crazy Love You: A Novel

Lisa Unger

"It's crazy good." (Associated Press)New York Times bestselling author Lisa Unger is "one of the brightest stars in the game." (Dennis Lehane) And she is at the top of her game with Crazy Love You, a tale that is both "mesmerizing and unnerving from its first pages to its stunner of an ending." (Megan Abbott, author of The Fever)"The pages fly by as Ian, the most unreliable narrator since Nick... read more

"It's crazy good." (Associated Press)New York Times bestselling author Lisa Unger is "one of the brightest stars in the game." (Dennis Lehane) And she is at the top of her game with Crazy Love You, a tale that is both "mesmerizing and unnerving from its first pages to its stunner of an ending." (Megan Abbott, author of The Fever)"The pages fly by as Ian, the most unreliable narrator since Nick... read more

Catching Up: Connecting With Great 21st Century Music

Jim Fusilli

Written by Jim Fusilli, the long-time rock and pop critic of The Wall Street Journal and editor and founder of ReNewMusic.net, “Catching Up” does more than introduce grownup music fans to some of the best, most dynamic and enjoyable music of the 21st century. It insists that today’s music belongs to everyone – and illustrates how that new music is suited to the tastes and passions of grownup r... read more

Written by Jim Fusilli, the long-time rock and pop critic of The Wall Street Journal and editor and founder of ReNewMusic.net, “Catching Up” does more than introduce grownup music fans to some of the best, most dynamic and enjoyable music of the 21st century. It insists that today’s music belongs to everyone – and illustrates how that new music is suited to the tastes and passions of grownup r... read more

Dangerous Ends: (Pete Fernandez Book 3)

Alex Segura

Pete Fernandez has settled into an easy, if somewhat boring life as a P.I.. He takes pictures of cheating husbands. He tracks criminals who've skipped bail and he attends weekly AA meetings The days of chasing murderous killers are behind him. Or are they?When his sometimes partner Kathy Bentley approaches him with a potential new client, Pete balks. Not because he doesn't need the money, but ... read more

Pete Fernandez has settled into an easy, if somewhat boring life as a P.I.. He takes pictures of cheating husbands. He tracks criminals who've skipped bail and he attends weekly AA meetings The days of chasing murderous killers are behind him. Or are they?When his sometimes partner Kathy Bentley approaches him with a potential new client, Pete balks. Not because he doesn't need the money, but ... read more

Amerikan Eagle: The Special Edition

Brendan DuBois

"Brendan DuBois is a fine novelist and easily the best short-story writer of his generation." --- Lee Child, New York Times bestselling author. It's 1943, ten years after the assassination of President-elect Franklin D. Roosevelt. Germany is at war with Russia and rules all of Europe --- including Great Britain --- and Japan is conquering China and East Asia. The United States is an isolationi... read more

"Brendan DuBois is a fine novelist and easily the best short-story writer of his generation." --- Lee Child, New York Times bestselling author. It's 1943, ten years after the assassination of President-elect Franklin D. Roosevelt. Germany is at war with Russia and rules all of Europe --- including Great Britain --- and Japan is conquering China and East Asia. The United States is an isolationi... read more

Young Americans

Josh Stallings

1976 New Year's Eve, San Francisco. A Firebird transports a crew of glitter kids away from the city. Forget the trunk full of cash and illegal firearms. Forget the disco heist and sea of felonies left in their wake. They are five friends happily rolling down thunder road with no horizon in sight. They are YOUNG AMERICANS.

1976 New Year's Eve, San Francisco. A Firebird transports a crew of glitter kids away from the city. Forget the trunk full of cash and illegal firearms. Forget the disco heist and sea of felonies left in their wake. They are five friends happily rolling down thunder road with no horizon in sight. They are YOUNG AMERICANS.

What You See: A Jane Ryland Novel

Hank Phillippi Ryan

Now an ANTHONY AWARD nominee!Best NovelNow an AGATHA AWARD nominee!Best Contemporary Novel BEST OF 2015! Library Journal"Superb...highly entertaining." Oline Cogdill Orlando Sun-Sentinel "A perfect mix of plot, suspense, emotion and character. It's flawlessly done - one of the best and most resonant thrillers of the year." Robin Agnew Aunt Agatha's Mystery Bookstore "Superbly entertaining...a ... read more

Now an ANTHONY AWARD nominee!Best NovelNow an AGATHA AWARD nominee!Best Contemporary Novel BEST OF 2015! Library Journal"Superb...highly entertaining." Oline Cogdill Orlando Sun-Sentinel "A perfect mix of plot, suspense, emotion and character. It's flawlessly done - one of the best and most resonant thrillers of the year." Robin Agnew Aunt Agatha's Mystery Bookstore "Superbly entertaining...a ... read more

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