Elena Jones – Publicist

Same As Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life by Morgan Housel

Objective: To secure as many interviews on UK-based podcasts (high-traffic only) as possible.

I had the pleasure of working with Morgan Housel on his second book, Same As Ever: Timeless Lessons on Risk, Opportunity and Living a Good Life. Morgan Housel is an international bestselling author and his first book, The Psychology of Money has sold more than six million copies. Same As Ever was an instant New York Times bestseller.

I worked on the Marketing and PR outreach in the UK and secured interviews for Morgan Housel on various podcasts including The Diary of A CEO with Steven Bartlett, Feel Better, Live More with Dr Rangan Chatterjee, and on Money Clinic with Claer Barret from the Financial Times.

Morgan was also interviewed and featured in The Investor Magazine (see attachments) and Same As Ever was featured in the NetGalley non-fiction newsletter in November 2023.

I also enjoyed working with various influencers on social media to promote the book and create buzz online. Also attached are some posts shared by prominent non-fiction influencers, including Reads with Ravi.

Tune In: How to Make Smarter Decisions in a Noisy World by Nuala Walsh

Objective: To secure as many interviews for Nuala as possible (radio, podcast, television or print) in order to promote the book, Tune In and increase sales.

I had the pleasure of working with Nuala Walsh over a six month period to promote her book Tune In: How to Make Smarter Decisions in a Noisy World. The project included e-campaigns, social media promotion and PR outreach among other methods.

Our PR efforts resulted in Tune In being featured in the following tabloid newspapers: The Irish Times, the Belfast Telegraph and in Forbes India. The book was also been featured in High Life, the British Airways Magazine and on Yahoo Finance.

I secured interviews for Nuala on various podcasts including Human Risk, Standard Deviations, The Remarkable Project and many others. The full list of podcasts can be found on Nuala's website.

I also worked with Nuala to nominate her book for several awards. Tune In has since won the self-help and general category at the International Book Awards and was a finalist in three other categories: Best New non-fiction, Self-Help: Motivational and Business Motivation.

I worked with various influencers on social media to promote Tune In and secure both paid for and organic reviews and coverage. Please see attachments below for examples.

Tune In continues to garner attention and is in the running for a second book award.

The World's Simplest Guide to the Stock Market by Edward Ryan

Objective: To promote the book online as widely as possible and increase sales. The challenge was achieving this via marketing methods only as the author was not available to interview due to working conditions. The author was also new to marketing and few connections.

I collaborated with various influencers on Instagram and TikTok who specialized in marketing finance and investing titles. They shared photo posts of the book, along with their reviews and recommendations, each of which achieved a high level of engagement. One of the influencers created a video review which was very popular.

I worked with various money magazines to secure features of the book within the media. The book was reviewed in MoneyWeek (see below) a popular magazine for a book of this kind, and this led to an increase in website visits and sales.

Two email campaigns for the book were also successful and achieved significant level of engagement. The email was sent to approximately 48,000 prospective readers and achieved an open rate of 27.2% - the average open rate across the industry is approximately 21%.
40% of recipients viewed the book on Amazon.co.uk and 21% viewed the book on Amazon.com.

Instagram Growth | Harriman House

I achieved this objective through the creation and implementation of a content plan and by using different methods to share content (below).

Stories: Stories had been an underused feature on the Instagram channel. As the feature enables link-sharing and easy navigation to sales pages, I began using the feature to announce forthcoming and newly-published books in a bid to increase preorders and orders.

Instagram Grids: To engender curiosity about our books and to increase visits to the profile, I began experimenting with Instagram grids. Grids enable one piece of content to be split across 9 or 12 tiles, meaning content is more likely to be seen and engaged with and more likely to result in a profile visit.

Highlights: I created new highlights for different groups of story-types and books on the Instagram page and ensured they were updated regularly. This enables expired stories to be seen and for their links to remain active after the given 24 hour period.

Collaborations: Collaborating with key influencers on the Instagram platform to access their captive audiences (photo examples below). Reaching out to new influencers and commenting on their review posts was also effective, as was tagging collaborators in our stories.

Content Types: I experimented with natural photographs as well as digital assets to ensure the content we were sharing was varied.

Results (organically achieved)

A 127% increase in reach from 4.6k to 10.4k
A 147% increase in profile visits from 1.8K to 4.3K
A 740% increase in link clicks
502 new followers
A healthy list of 35 key influencers who regularly request and review titles