Elora Sullivan – Marketer

I have spent ten years working in publishing, with the last five focused on digital marketing and social media, including brand development and marketing; social media strategy and management; newsletter creation and execution; and influencer outreach.

The bulk of my experience is in the lifestyle space, including food and drink, home, wellness, and self-help. I've managed multiple imprint social media accounts, developed an influencer program for both food/drink and health/wellness titles, and advised countless authors on how to grow and maintain their social media presence. I've worked on campaigns for books like: Claire Saffitz's Dessert Person; Yotam Ottolenghi & Ixta Belfrage's Ottolenghi Flavor; Deepak Chopra's Total Meditation; and Poppy Jamie's Happy Not Perfect.

I also have years of experience marketing young adult and middle grade books, including books such as John Green's Turtles All the Way Down, Sabaa Tahir's An Ember in the Ashes, and Marie Lu's Warcross. Here I worked across organic and paid social, newsletter, web, and influencer marketing.

A skill I am proud of is being able to remember every social media handle anyone has ever told me, and also managing seven Instagram accounts at one time without ever posting on the wrong one!

I can provide you with a comprehensive digital marketing package or a social media package to properly launch your book. Digital marketing is all about reaching audiences where they already are and introducing your book to them in a compelling way. I can help you to reach the best audience in the most efficient and creative way. Let's get your book onto their screens and into their hands!