Elora Sullivan

Elora Sullivan – Marketer

Digital Marketer with 10 years of experience in social media, influencer marketing, and email marketing


I have spent ten years working in publishing, with the last five focused on digital marketing and social media, including brand development and marketing; social media strategy and management; newsletter creation and execution; and influencer outreach.

The bulk of my experience is in the lifestyle space, including food and drink, home, wellness, and self-help. I've managed multiple imprint social media accounts, developed an influencer program for both food/drink and health/wellness titles, and advised countless authors on how to grow and maintain their social media presence. I've worked on campaigns for books like: Claire Saffitz's Dessert Person; Yotam Ottolenghi & Ixta Belfrage's Ottolenghi Flavor; Deepak Chopra's Total Meditation; and Poppy Jamie's Happy Not Perfect.

I also have years of experience marketing young adult and middle grade books, including books such as John Green's Turtles All the Way Down, Sabaa Tahir's An Ember in the Ashes, and Marie Lu's Warcross. Here I worked across organic and paid social, newsletter, web, and influencer marketing.

A skill I am proud of is being able to remember every social media handle anyone has ever told me, and also managing seven Instagram accounts at one time without ever posting on the wrong one!

I can provide you with a comprehensive digital marketing package or a social media package to properly launch your book. Digital marketing is all about reaching audiences where they already are and introducing your book to them in a compelling way. I can help you to reach the best audience in the most efficient and creative way. Let's get your book onto their screens and into their hands!
Cooking, Food, Wine, & Spirits DIY & Crafts Health & Wellbeing Home & Garden Self-Help & Self-Improvement
  • M.A., Writing, Literature, & Publishing

Work experience


Oct, 2021 — Present

Penguin Random House

Mar, 2019 — Oct, 2021 (over 2 years)

Penguin Random House

Jun, 2018 — Mar, 2019 (9 months)

Penguin Random House

Sep, 2016 — Jun, 2018 (over 1 year)


Turtles All the Way Down Digital & Social Marketing

I managed the organic digital and social media marketing for the publication of John Green's TURTLES ALL THE WAY DOWN, which consisted of:

- Lead-Up Campaign on, promoting backlist and encouraging buzz about the new book ( / / /
- Lead-Up Campaign on Penguin Teen Facebook with weekly Facebook Lives discussing John Green backlist
- Shareable quote graphics created for Penguin Teen social ( / /
- Spotify playlist for TURTLES ALL THE WAY DOWN (with over 1,500 followers) created to stream on website
-Managed creative for the Penguin Teen Instagram (
- Promotion on and PT social media for Mental Health Awareness Month (

Well Enough Re-Brand

I managed the creation of the Well Enough brand (rebranded from Harmony/Rodale Books), the first health & wellness brand under Random House. I oversaw the development of the style guide that is used for social, web, email, events, and more, and created the direction for the brand voice. Also during this time I grew the Instagram account 109%, created a dedicated Well Enough monthly newsletter, and developed a wellness influencer program.

Clarkson Potter Instagram

I managed the organic social media for Clarkson Potter, a lifestyle imprint of Random House. I grew the Instagram account 241% in a little over two years of working on this brand.

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