Overview
A passionate advocate for children’s books, I understand how enjoyable and transformative children’s literature can be for readers of all ages.
As a confident, innovative and experienced campaigns manager, I can deliver fully integrated campaigns including core digital strategies through Amazon, META and TikTok, influencer marketing, content creation and design, and thoughtful, impactful profile-raising publicity campaigns.
✅ What I Can Provide:
• Comprehensive marketing and PR plan development (strategy + timeline)
• Author branding & platform building consultation
• Amazon and META advertising management and activation
• Publicity and PR campaign management, pitching and contacts
• Influencer marketing campaign management
• Social media content strategy & planning
• Copywriting (website copy, social media content)
• Press release creation & media kit design
• Advertising services across a range of organisations and contacts
I am looking for UK-based authors to work with.
Services
Non-Fiction
Fiction
Awards
- Children's BAFTA Nomination - Teach Your Monster to Read
- BMS Award - A Good Girls Guide to Murder
Certifications
- BA Honours English
- MA Photography
- Amazon Academy - Learn the fundamentals of Sponsored Ads
- Amazon Academy - Build Compliant ads for your sponsored ads campaign
Work experience
Self-employed
Award-winning marketing and publicity professional with digital expertise in AMAZON advertising, PPC advertising across META and Google, organic social media and community growth. My specialism is children’s books - baby board to YA.
Little Tiger
Manage the online and offline marketing and publicity across the Little Tiger list, promoting books for all ages, such as novelty books for babies, picture books, non-fiction and through to middle grade and YA titles.
Egmont (now Farshore)
As Campaign Manager at Egmont I develop and implement fully integrated marketing campaigns driving sales of Egmont's Children’s books, including major brand publishing such as Mr Men and Star Wars plus commercial and literary YA fiction and exciting new Middle Grade and Picture Books.
Quarto
Marketing and Publicity strategy and implementation across Quarto’s children’s lists including Wide Eyed Editions, Frances Lincoln Children’s Books, words&pictures and QED.
Projects
Bigg School Series by Lisa Williamson and Jess Bradley
Marketing and PR strategy and tactics to create stand-out activity to drive sales and increase media coverage for the Bigg School series in the UK for Guppy Books
Campaign included:
• PR book mailing and press release to UK 50+ journalists and influencers
• Email pitching to over 200 UK reviewers, organisations and contacts
• IG influencer content confirmed and activated across 10 accounts
• An IG in-feed giveaway with key children's book influencers
• Meta advertising to key children's book buyers with CPC under 0.20 and reach over 60K
• Amazon store activation and Amazon ads running with ROAS at 2.0 or above
• Advertising booked across UK organisations and partners such as Love Reading for Kids, Toppsta, Reading Agency, Books for Keeps, Book Tokens
• UK book tour organised for author reaching over 10 schools and 1000s of UK school children
• Submitted book to key UK Book Awards in 2024 f(rom a list of over 90 Uk Awards)
*All digital assets designed by in-house Guppy Books Team
Small Stories of Great Artists by Laurence Anholt
A 3 month PR-only campaign for the brand new TASCHEN children's book, 'Small Stories of Great Artists', with confirmed
Campaign included:
• Coverage in The Times, The Telegraph, The Guardian and The Scotsman,
• Coverage in children's magazines Sonshine, Shelf, Books for Keeps
• Coverage across 5 x local press outlets and online media
• PR mailing and press release to Uk 30+ journalists and influencers
• Email pitching to over 200 UK reviews, organisations and contacts
• IG influencer content confirmed and activated.
• An IG in-feed giveaway with key children's book influencers
*All digital assets designed by in-house Taschen team
Portfolio
