Overview
A UK-based marketing and publicity professional looking to work with authors promoting their books into the UK market.
A passionate advocate for children’s books, I understand how enjoyable and transformative children’s literature can be for readers of all ages.
As a confident, innovative and experienced campaigns manager, I can deliver fully integrated campaigns including core digital strategies through Amazon, META and TikTok, influencer marketing, content creation and design, and thoughtful, impactful profile-raising publicity campaigns.
✅ What I Can Provide:
• Comprehensive marketing and PR plan development (strategy + timeline)
• Author branding & platform building consultation
• Amazon and META advertising management and activation
• Publicity and PR campaign management, pitching and contacts
• Influencer marketing campaign management
• Social media content strategy & planning
• Copywriting (website copy, social media content)
• Press release creation & media kit design
• Advertising services across a range of organisations and contacts
I am looking for UK-based authors to work with.
Services
Non-Fiction
Fiction
Awards
- Children's BAFTA Nomination - Teach Your Monster to Read
- BMS Award - A Good Girls Guide to Murder
Certifications
- BA Honours English
- MA Photography
- Amazon Academy - Learn the fundamentals of Sponsored Ads
- Amazon Academy - Build Compliant ads for your sponsored ads campaign
Work experience
Self-employed
Little Tiger
Egmont (now Farshore)
Quarto
Projects
Bigg School Series by Lisa Williamson and Jess Bradley
Marketing and PR strategy and tactics to create stand-out activity to drive sales and increase media coverage for the Bigg School series in the UK for Guppy Books
Campaign included:
• PR book mailing and press release to UK 50+ journalists and influencers
• Email pitching to over 200 UK reviewers, organisations and contacts
• IG influencer content confirmed and activated across 10 accounts
• An IG in-feed giveaway with key children's book influencers
• Meta advertising to key children's book buyers with CPC under 0.20 and reach over 60K
• Amazon store activation and Amazon ads running with ROAS at 2.0 or above
• Advertising booked across UK organisations and partners such as Love Reading for Kids, Toppsta, Reading Agency, Books for Keeps, Book Tokens
• UK book tour organised for author reaching over 10 schools and 1000s of UK school children
• Submitted book to key UK Book Awards in 2024 f(rom a list of over 90 Uk Awards)
*All digital assets designed by in-house Guppy Books Team
Small Stories of Great Artists by Laurence Anholt
A 3 month PR-only campaign for the brand new TASCHEN children's book, 'Small Stories of Great Artists', with confirmed
Campaign included:
• Coverage in The Times, The Telegraph, The Guardian and The Scotsman,
• Coverage in children's magazines Sonshine, Shelf, Books for Keeps
• Coverage across 5 x local press outlets and online media
• PR mailing and press release to Uk 30+ journalists and influencers
• Email pitching to over 200 UK reviews, organisations and contacts
• IG influencer content confirmed and activated.
• An IG in-feed giveaway with key children's book influencers
*All digital assets designed by in-house Taschen team
Portfolio
