Overview
Hi, Iโm Caro! I build thoughtful, accessible, and planet-friendly websites for authors. Whether you're launching a debut title, refreshing a backlist, or querying agents, Iโm here to make the process calm, collaborative, and straightforward.
๐๐ก๐ฒ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก ๐ฆ๐?
Before focusing on independent web design, I spent over a decade as a creative production director in digital entertainment. I produced global interactive websites and campaigns for major brands and studios (including Disney, Netflix, Universal, and A24), creating everything from narrative in-world sites to high-traffic ticketing hubs.
I pair that production discipline with a journalism degree, editorial copywriting & proofreading experience, and a love of reading. When we work together, you get an organised partner who understands story pacing and marketing just as well as technical web architecture.
๐๐จ๐จ๐ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐๐๐๐๐ซ๐ฌ, ๐ค๐ข๐ง๐๐๐ซ ๐ญ๐จ ๐ญ๐ก๐ ๐ฉ๐ฅ๐๐ง๐๐ญ
The internet uses immense power through global data centers, even without visible physical waste. I build sites that are streamlined, lightweight, and low-energy. That means your pages load fast, rank better on Google, and reduce carbon emissions.
Accessibility is central to every project, so all readers can enjoy your work: I design with high-contrast readability, clear typography, and clean layouts that work seamlessly with assistive tools and screen readers.
๐๐ก๐๐ญ ๐ ๐๐๐ง ๐ก๐๐ฅ๐ฉ ๐ฐ๐ข๐ญ๐ก (๐๐ง๐ ๐ฆ๐จ๐ซ๐):
โค Bespoke author website design tailored to your genre
โค Flexible no-code platforms like Squarespace, Framer, and WordPress
โค Clear reader navigation, book catalog displays, and purchase links
โค Newsletter integration and reader magnets (like sample chapters, short stories)
โค Press kits and downloadable media assets
โค Mobile and tablet responsiveness
โค Domain setup, hosting configuration, and search optimisation
โค Launch guidance and support so you feel confident updating your site
(Please note: I do not offer paid ad management or social media marketing)
๐๐จ๐ซ๐๐ฌ ๐๐ซ๐จ๐ฆ ๐ฉ๐๐ฌ๐ญ ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐จ๐ซ๐ฌ
"Caro is incredibly sharp creatively, deeply capable technically, and one of those rare partners who can take on anything and just make it happen. Thoughtful, responsive, and endlessly solutions-oriented, she elevated the entire project." โ Tanner Stransky, Content Strategist at Nickelodeon
"Caro is a true pro. She is hyper organised, sharp, and highly communicative, with an incredible attention to detail. She combines beautiful, modern design with strong UX and SEO, creating websites that not only look great but perform." โ Jennifer Lim, Director of Digital Delivery
๐ ๐ฎ๐ง ๐๐๐๐ญ๐ฌ
โฆ Lifelong fantasy lover (a Diana Wynne Jones day 1 fangirl).
โฆ Swedish-Chinese, living between Lisbon and Stockholm, powered by noodles and pastel de nata.
โฆ Big fan of Ghibli films, quality stationery, and craft made without AI.
I love working with storytellers across all genres. Let's make you a corner of the internet you're proud of!
Services
Fiction
Non-Fiction
Works with
Work experience
Self-employed
Powster
The Walt Disney Company, Studios Theatrical
Projects
Avatar Studios โข World-Building Hub, Multi-Series Fantasy Universe (avatarstudiosofficial.com)
As Avatar Studios grew their fictional universe, they needed a digital platform that felt true to the story while remaining effortless for fans (including: me!) to explore. I directed the project from concept through launch, designing an easy to navigate content hub that organised vast lore, project announcements, and media into an accessible site. It's a great example of how big narrative universes can be structured cleanly, offering authors with growing lists and multiple series a blueprint for keeping their readers connected and informed.
โWorking with Caroline on the Avatar Studios website was a standout experience. Sheโs incredibly sharp creatively, deeply capable technically, and one of those rare partners who can take on anything and just make it happen.โ โ Tanner Stransky, Content Strategist at Nickelodeon
Eugreenia โข Environmental Communicator, Content Growth (eugreenia.com)
Like many authors and creators, Eugenia had a thriving community on social media but didn't have a dedicated home for it. Visitors were bouncing between clunky bio links, and her old website felt like a static CV rather than a warm welcome. I designed and built a colourful, easy-to-navigate hub that brought all her workshops, trips, and resources into one space. For authors, this project reflects what a great website could do: transform a social media follow into an engaged reader who joins your mailing list and picks up your latest release.
โYou created something I didn't even know to expect. It surpassed what I imagined!โ โ Eugenia Chow, Environmental Communicator
Netflix Jr Magazine โข Childrenโs Publication, Printable Activities
Netflix Jr's print and digital magazine needed a punchy, kid-friendly landing page to collect subscriptions, offer fun printable activities, and showcase full downloadable issues. With bright, inviting sections, a smooth subscription form, and interactive galleries, I was happy to help bring their educational stories and games to young readers, parents, and classrooms. This project brought out a wonderful sense of nostalgic joy in me, celebrating the magic of children's publishing with a look and feel that felt playful, clear, and easy to use.
Nevermore Academy โข Dark Academia In-World Experience
What if your fictional setting had a real website? For Netflixโs Wednesday, I helped bring the halls of Nevermore Academy online as a fully realised digital school portal. Fans could explore campus history, discover student activities, and even apply for admission ('acceptance' meant exclusive fan goodies) through an interactive outcast quiz. It was a dream project for exploring how digital design can extend fictional worlds: creating an immersive space where dark academia aesthetics and character details pull readers directly into the story.
Starfield: Vasco โข Sci-Fi Game Campaign
To support Bethesda's launch of their Starfield game, I built a sleek campaign website introducing Constellationโs robot companion, Vasco. The site set out to immerse fans in the story's space-faring world and provide a clear setup guide for using an interactive tool to engage with the character. As a sci-fi reader myself, it was a rewarding task balancing immersive genre styling with a clean and technical layout, giving visitors a memorable place to land that also functions well.
NBCUniversal GreenerLight โข Sustainability Media (greenerlight.com)
GreenerLight puts the spotlight on NBCUniversalโs green filmmaking, and their website needed to showcase practical environmental action across the studio's productions. The solution was an accessible resource hub that balances in-depth production guides with visual storytelling. For authors writing about the environment, advocacy, or mission-led ideas, this project shows how a website can reflect your principles naturally, built to make your core message effortless for every reader to explore.
