Berenice Howard-Smith

Berenice Howard-Smith – Designer

Award-winning designer with an MA in Graphic Design & Typography, bringing your words to life with tailored design.

Overview

“We have relied heavily on Berenice’s design skills and have received fantastic results. She is a true asset to our project.” Debra and Naomi, The Association of Jewish Refugees (clients from Reedsy).

Hello!

I help authors bring their books to life with thoughtful design based on years of hands-on experience. Whether you’re publishing your first book or adding another title to your list, my goal is to create a bespoke design and I do my best to make this process smooth, collaborative, and genuinely exciting. I'm typically booked up to a month in advance.

My portfolio spans nonfiction, guides, marketing material, interactive PDF files and complex layouts.

When you work with me, you’ll always have a clear picture of what’s included, how much it costs, and any extras or options — no hidden extras or surprise charges. If the scope changes, I’ll let you know right away so we can decide together how to move forward.

I have a Master’s Degree in Graphic Design and Typography, and my work has been recognised with awards from Cambridgeshire Culture, IPSE, Digital Women, and AQA. After gaining hands-on skills in creative studios and publishing environments, I now run my own design micro-agency.

If you’re looking for an art director with design skills honed at leading publishing houses, who genuinely cares about your book and knows how to make it stand out, I’d love to collaborate.

I offer a complete design service:

- Covers that work for your genre and readers, with attention to market trends.

- Book interior design that's so good, it's invisibly supporting your words. It includes perfect typography, great use of space, and useful page navigation such as headings, chapter openers, pull quotes, sidebars, and icons.

- Custom visuals such as infographics, data tables, diagrams, and fill-in forms.

- If you’re new to indie publishing, I am happy to support you wtih advice so you understand the process for platforms like Amazon KDP and IngramSpark.

My process is collaborative. Once you've agreed to work with me this is what happens:

- We have a video call to discuss your goals, audience, and vision.

- I review your manuscript and create sample chapter layouts to establish your design style.

- Once approved, I apply the design to your full book, ensuring consistency, clarity, and polish.

It's really helpful for me to quote with these files:

- A sample chapter from your manuscript

- Any required visuals

- For covers, a few examples of designs you admire

I love working with authors who appreciate the power of good design, who have a copyedited manuscript and are ready to invest in a professional finish.

My design services offer equal services regardless of sex, marital or civil partnership status, race, disability, age, sexual orientation, gender, maternity, childless or childfree or religion. I am an EDIB (equity, diversity, and inclusion facilitator) and ally to LGBTQIA+.

If this sounds like the right fit, I’d love to hear more about your project.

Berenice

Services
Fiction
Anthologies Classics Literary Fiction Short Story Women's Fiction
Non-Fiction
Writing & Publishing
Languages
English
Works with
Squarespace
Awards
  • White Fox 2018 award for Unsung Hero in Publishing
  • Digital Woman One to Watch 2020
  • Member of AQA Product Team of the Year 2019
  • Cambridgeshire Digital Awards for website design (culture)
  • Endorsed by Alliance of Independent Authors
  • Digital Women Creator 2022
  • Digital Women of the Year Website Designer 2023
Certifications
  • UX Academy
  • Publishing Training Centre Picture Research
  • Publishing Training Centre Publishing Management
  • Publishing Training Centre Copywriting
  • Typefi XML Certification
  • B.A. Hons English Literature (Open University)
  • B.A. Hons Fine Art
  • Masters in Graphic Design and Typography

Work experience

Self-employed

Oct, 2016 — Present
Hello Lovely provides the services of larger agencies with the close attention of a small business. Based in Cambridge, I established this collaborative design service which works across print and websites, to detangle design. All too often I'd hear of stories where communication had failed or there was an issue of poor practice and I wanted to create an ethical and transparent design service. Hello Lovely is award-winning yet remains true to my ethics of professionalism, freely sharing knowledge with clients and a friendly and educational approach. The design services are endorsed by The Alliance of Independent Authors for good practice and fair pricing.

Cambridge University Press

Nov, 2013 — Feb, 2019 (over 5 years)
Developing a new brand for UK Schools publishing team. Delivery the concept design on award-winning print, digital media, websites and ePublishing for GCSE and A/AS Level products. Supervision of Masters in Publishing students and delivered design workshops to undergraduate design students. I have represented the Press at careers workshops and school events. Recommended for the role by former Pearson colleagues.

Pearson and Penguin

Jul, 2010 — Sep, 2013 (about 3 years)
I delivered the concept design and handled design project management for global print and book publishing including covers and inner pages for fiction, academic and educational markets. Working on complex publishing products in a fast paced environment. Attention to accessible design and sensitivity to global markets was a key part of this role. Handled budgets, bought artwork and commissioned freelance staff, contributed to schedules and development of DAM systems.

M&M Communications

Apr, 2002 — Jun, 2010 (about 8 years)
Manager of design team comprising mid and junor weight designers. Responsible for team development, attending client pitches and leading the concept design of new projects. Work included branding development and communication delivery for including weekly and monthly magazines, guides, programmes, newsletters both print and online. Working with marketing teams at clients on the development and application of branding. Creation of exhibition stand and promotional material for Young Designer of the Year, held at the NEC for The Interiors Show. Attention to detail, creativity and great communication skills was an important part of this senior role, dealing with high value accounts including United Parcels Service, Ercol, Parker Knoll and The Teenage Cancer Trust.

Portfolio

Cover Design Illustration Book Interior Design Production Management
Cover Design Book Interior Design
Cover Design Illustration Book Interior Design
Made with Reedsy
The Evangeline Series: Catalyst

Aurelius, Astrid

Typography Book Interior Design
A Midlife Gamble (The Midlife Trilogy Book 3)

Hansson , Cary J

Hansson Publishing

Cover Design Illustration
Cover Design Illustration Typography Book Interior Design Production Management
Cover Design Illustration Typography Book Interior Design Production Management
Made with Reedsy
The Evangeline Series: Persist

Aurelius, Astrid

Typography Book Interior Design
Made with Reedsy
The Evangeline Series: Collide

Aurelius, Astrid

Typography Book Interior Design
Made with Reedsy
The Fifth of August

Lombard, Carl

Cover Design Illustration Typography
Cover Design
Cover Design
Cover Design
Cover Design
A Midlife Baby

Cary J Hansson

Helen's week in Cyprus has left her on a high! She's back home, and determined to make changes as she forges ahead with the second half of her life. But events soon take an unexpected turn, le... read more
Cover Design Illustration Typography
Cover Design Book Interior Design Production Management
Cover Design Production Management
The Fifth of August

Lombard, Carl

Cover Design Illustration
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Rex Gibson Teaching Shakespeare is a major contribution to the knowledge and expertise of all teachers of Shakespeare in schools, colleges and institutions of higher education. It makes explic... read more
Cover Design Typography Production Management
Cover Design Typography Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Cover Design Illustration Production Management
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Essential study guides for the future linguist. Language Change is an introduction to how English has developed, grown and changed through history. It is suitable for students at advanced leve... read more
Cover Design Book Interior Design
A new series of bespoke, full-coverage resources developed for the 2015 GCSE English qualifications. Written for the AQA GCSE English Literature specification for first teaching from 2015, thi... read more
Cover Design Book Interior Design
GCSE English Literature for AQA Poetry Student Book
Cover Design Book Interior Design
Cover Design
Explores life on the Makuyu and Kameno ridges of Kenya in the early days of white settlement. Faced with an alluring, new religion and magical customs, the Gikuyu people are torn between those... read more
Cover Design Illustration
A new series of bespoke, full-coverage resources developed for the AQA 2015 A/AS Level History. Writ....
Cover Design Book Interior Design

Berenice has 4 reviews

Professionalism

Quality

Value

Responsiveness

Gregory O.

Gregory O.

Feb, 2025

Pinned
Berenice did a wonderful job listening and responding to my design requirements, feedback throughout the iterations, and even taking a non-traditional "ask" of hopping on a video call to walkthrough some of my requested feedback. The final product was delivered as expected and I would be pleased ...
Read more
Berenice H.
Thank you very much, Gregory; I enjoyed working with you on what I know will be a very useful document and I wish you all the very best with it. A pleasure to talk to you and learn more about what ...
Read more
Carl L.

Carl L.

Apr, 2021

Pinned
Berenice was great to work with. She produced the cover design and page layout. She offered five cover suggestions working from a two page synopsis of the book and I was very impressed with her design suggestions which interpreted the synopsis perfectly. Berenice also gave me page payouts in a n...
Read more
Berenice H.
I enjoyed working with Carl, his brief was great and shows his past experience. He took the time to come back to me with clear and precise feedback and I would happily work with him again. And his ...
Read more
Debra B.

Debra B.

May, 2018

Pinned
It has been a pleasure working with Berenice. She has over-exceeded my expectations and delivered an excellent book design at a reasonable price to the approval of everyone concerned. I came across Reedsy by chance as I really didn't know where to start in looking for someone to help with our b...
Read more
Berenice H.
Thank you Debra. I have really enjoyed working on this moving and interesting project. It's been great to work with a professional and friendly editor who is so experienced in publishing.
H.D. M.

H.D. M.

Oct, 2020

Working with Berenice exceeded my expectations in every way. She is extremely talented and her work is of the most amazing quality. She is so easy and flexible to work with and answered my many questions quickly and clearly. I can’t recommend her highly enough.
Berenice H.
I really enjoyed working with H D Michaels. She's such an original writer and her text was an interesting creative challenge which I loved, it got my grey cells working hard! It was a joy to work o...
Read more

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