Berenice Howard-Smith

Berenice Howard-Smith – Designer

I'm an award-winning creative with 20+ years of experience and an MA in Graphic Design & Typography, and a portfolio of well-reviewed books.

Overview

I have 20+ years of experience in book design, working with Penguin, Pearson, CUP, John Wiley, Teenage Cancer Trust, and UPS. I have been on the Reedsy platform since 2017, designing and supporting clients with books, interactive pieces for marketing and lead magnets.

I have a strong portfolio of high-quality print and digital support materials, including published books that are well reviewed by online retailers such as Amazon and elsewhere. For example, "We have relied heavily on Berenice’s design skills and have received fantastic results. She is a true asset to our project.” Debra and Naomi, The Association of Jewish Refugees (Reedsy client).

I help authors bring their books to life through thoughtful design, drawing on years of hands-on experience. Whether you’re publishing your first book or adding another title, my goal is to create a bespoke design and make the process smooth, collaborative, and genuinely exciting. My portfolio spans nonfiction, fiction, classic books, interactive PDFs, and complex layouts.

When you work with me, you’ll always have a clear picture of what’s included, costs, and any optional extras — no hidden charges. If the scope changes, I’ll let you know right away so we can decide together how to move forward.

I hold a Master’s Degree in Graphic Design and Typography and have received awards for my work. After gaining experience in creative studios and publishing environments, I now run my own design micro-agency. I also guest-lecture in publishing courses and appear on podcasts, and I run workshops and courses on design fundamentals and book design.

If you’re looking for a partner with design skills honed at leading publishing houses who genuinely cares about your book, I’d love to collaborate.

I offer a complete design service:

- Covers tailored to your genre and readers, with attention to market trends.

- Book interior design that invisibly supports your words through strong typography, spacing, and navigation.

- Custom visuals, including infographics, tables, diagrams, and forms.

My process is collaborative:

- A video call to discuss your goals, audience, and vision.

- A sample chapter to establish the design style.

- Full manuscript design once approved.

I love working with authors who value good design, have a copyedited manuscript, and are ready to invest in a professional finish. I am an EDIB facilitator and ally to LGBTQIA+, a trained coach, and a UX-certified website designer. My work has won awards from Whitefox Talent Awards, Digital Women, and the AQA exam board. I am an endorsed partner of the Alliance of Independent Authors, which means I meet their exacting standards of practice through a rigorous review process.

If this sounds like the right fit, I’d love to hear more about your project.

Berenice

Services
Non-Fiction
Biographies & Memoirs Business & Management Career Guides Education & Reference Health & Wellbeing Home & Garden Self-Help & Self-Improvement Writing & Publishing
Languages
English
Works with
Squarespace
Awards
  • White Fox 2018 award for Unsung Hero in Publishing
  • Digital Woman One to Watch 2020
  • Member of AQA Product Team of the Year 2019
  • Cambridgeshire Digital Awards for website design (culture)
  • Endorsed by Alliance of Independent Authors
  • Digital Women Creator 2022
  • Digital Women of the Year Website Designer 2023
Certifications
  • UX Academy
  • Publishing Training Centre Picture Research
  • Publishing Training Centre Publishing Management
  • Publishing Training Centre Copywriting
  • Typefi XML Certification
  • B.A. Hons English Literature (Open University)
  • B.A. Hons Fine Art
  • Masters in Graphic Design and Typography

Work experience

Self-employed

Oct, 2016 — Present
Hello Lovely provides the services of larger agencies with the close attention of a small business. Based in Cambridge, I established this collaborative design service which works across print and websites, to detangle design. All too often I'd hear of stories where communication had failed or there was an issue of poor practice and I wanted to create an ethical and transparent design service. Hello Lovely is award-winning yet remains true to my ethics of professionalism, freely sharing knowledge with clients and a friendly and educational approach. The design services are endorsed by The Alliance of Independent Authors for good practice and fair pricing.

Cambridge University Press

Nov, 2013 — Feb, 2019 (over 5 years)
Developing a new brand for UK Schools publishing team. Delivery the concept design on award-winning print, digital media, websites and ePublishing for GCSE and A/AS Level products. Supervision of Masters in Publishing students and delivered design workshops to undergraduate design students. I have represented the Press at careers workshops and school events. Recommended for the role by former Pearson colleagues.

Pearson and Penguin

Jul, 2010 — Sep, 2013 (about 3 years)
I delivered the concept design and handled design project management for global print and book publishing including covers and inner pages for fiction, academic and educational markets. Working on complex publishing products in a fast paced environment. Attention to accessible design and sensitivity to global markets was a key part of this role. Handled budgets, bought artwork and commissioned freelance staff, contributed to schedules and development of DAM systems.

M&M Communications

Apr, 2002 — Jun, 2010 (about 8 years)
Manager of design team comprising mid and junor weight designers. Responsible for team development, attending client pitches and leading the concept design of new projects. Work included branding development and communication delivery for including weekly and monthly magazines, guides, programmes, newsletters both print and online. Working with marketing teams at clients on the development and application of branding. Creation of exhibition stand and promotional material for Young Designer of the Year, held at the NEC for The Interiors Show. Attention to detail, creativity and great communication skills was an important part of this senior role, dealing with high value accounts including United Parcels Service, Ercol, Parker Knoll and The Teenage Cancer Trust.

Portfolio

Cover Design
Cover Design
Made with Reedsy
The Fifth of August

Lombard, Carl

Cover Design Illustration
Made with Reedsy
stand in cinderella (Postcards From Midlife)

Hansson, Cary J

Cover Design
Made with Reedsy
the tea set (Postcards From Midlife)

Hansson, Cary J

Cover Design
Made with Reedsy
Curtains (Postcards From Midlife)

Hansson, Cary J

Cover Design
Cover Design Typography Book Interior Design Production Management
Cover Design Illustration Book Interior Design Production Management
Cover Design Book Interior Design
Cover Design Illustration Book Interior Design
Made with Reedsy
The Evangeline Series: Catalyst

Aurelius, Astrid

Typography Book Interior Design
A Midlife Gamble (The Midlife Trilogy Book 3)

Hansson , Cary J

Hansson Publishing

Cover Design Illustration
Cover Design Illustration Typography Book Interior Design Production Management
Cover Design Illustration Typography Book Interior Design Production Management
Made with Reedsy
The Evangeline Series: Persist

Aurelius, Astrid

Typography Book Interior Design
Made with Reedsy
The Evangeline Series: Collide

Aurelius, Astrid

Typography Book Interior Design
Made with Reedsy
The Fifth of August

Lombard, Carl

Cover Design Illustration Typography
Cover Design Illustration Production Management
A Midlife Baby

Cary J Hansson

Helen's week in Cyprus has left her on a high! She's back home, and determined to make changes as she forges ahead with the second half of her life. But events soon take an unexpected turn, le... read more
Cover Design Illustration Typography Production Management
Cover Design Book Interior Design Production Management
Cover Design Production Management
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Rex Gibson Teaching Shakespeare is a major contribution to the knowledge and expertise of all teachers of Shakespeare in schools, colleges and institutions of higher education. It makes explic... read more
Cover Design Typography Production Management
Cover Design Typography Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Cover Design Illustration Production Management
Cover Design Book Interior Design Production Management
Cover Design Book Interior Design Production Management
Essential study guides for the future linguist. Language Change is an introduction to how English has developed, grown and changed through history. It is suitable for students at advanced leve... read more
Cover Design Book Interior Design
A new series of bespoke, full-coverage resources developed for the 2015 GCSE English qualifications. Written for the AQA GCSE English Literature specification for first teaching from 2015, thi... read more
Cover Design Book Interior Design
GCSE English Literature for AQA Poetry Student Book
Cover Design Book Interior Design
Cover Design
Explores life on the Makuyu and Kameno ridges of Kenya in the early days of white settlement. Faced with an alluring, new religion and magical customs, the Gikuyu people are torn between those... read more
Cover Design Illustration
A new series of bespoke, full-coverage resources developed for the AQA 2015 A/AS Level History. Writ....
Cover Design Book Interior Design

Berenice has 4 reviews

Professionalism

Quality

Value

Responsiveness

Gregory O.

Gregory O.

Feb, 2025

Pinned
Berenice did a wonderful job listening and responding to my design requirements, feedback throughout the iterations, and even taking a non-traditional "ask" of hopping on a video call to walkthrough some of my requested feedback. The final product was delivered as expected and I would be pleased ...
Read more
Berenice H.
Thank you very much, Gregory; I enjoyed working with you on what I know will be a very useful document and I wish you all the very best with it. A pleasure to talk to you and learn more about what ...
Read more
Carl L.

Carl L.

Apr, 2021

Pinned
Berenice was great to work with. She produced the cover design and page layout. She offered five cover suggestions working from a two page synopsis of the book and I was very impressed with her design suggestions which interpreted the synopsis perfectly. Berenice also gave me page payouts in a n...
Read more
Berenice H.
I enjoyed working with Carl, his brief was great and shows his past experience. He took the time to come back to me with clear and precise feedback and I would happily work with him again. And his ...
Read more
Debra B.

Debra B.

May, 2018

Pinned
It has been a pleasure working with Berenice. She has over-exceeded my expectations and delivered an excellent book design at a reasonable price to the approval of everyone concerned. I came across Reedsy by chance as I really didn't know where to start in looking for someone to help with our b...
Read more
Berenice H.
Thank you Debra. I have really enjoyed working on this moving and interesting project. It's been great to work with a professional and friendly editor who is so experienced in publishing.
H.D. M.

H.D. M.

Oct, 2020

Working with Berenice exceeded my expectations in every way. She is extremely talented and her work is of the most amazing quality. She is so easy and flexible to work with and answered my many questions quickly and clearly. I can’t recommend her highly enough.
Berenice H.
I really enjoyed working with H D Michaels. She's such an original writer and her text was an interesting creative challenge which I loved, it got my grey cells working hard! It was a joy to work o...
Read more

Professionals similar to Berenice

Get a range of offers by requesting quotes from multiple professionals.

Robert Dolgaard

Robert D.

Co-creator focusing on interior book design. Created interiors for Vincent D' Onofrio & Avatar 2:Way of the Water, to name few.

Bend, OR, USA

90% reply rate

View profile
Caerus Kourt

Caerus K.

700+ books designed. I get entrepreneurs from manuscript to career with research-first design to get your book in the right hands.

Saratoga Springs, NY, USA

100% reply rate

View profile
Kristy Twellmann

Kristy T.

Helping people JUDGE a book by its COVER, one book at a time. I have over 14 years experience as a designer, and love what I do.

Surrey, BC, Canada

95% reply rate

View profile