Overview
At this point, I am mostly available for help with marketing plans, including recommendations for strategy and optimization.
I have a special focus in nonfiction genres including business, self-help, and memoir. I also have experience in multiple fiction genres (YA, children's, and women's fiction among them).
My approach is non-traditional, as I worked in marketing and sales for years in various industries before moving into the dynamic book publishing world several years ago. I've found many skills translate well to publishing: client relationship management, project management, online marketing, content marketing, etc.
Overall, I strive to bring a fresh and innovative perspective to my work with each and every client.
Services
Non-Fiction
Fiction
Certifications
- MBA, Marketing
- MA, Publishing
Work experience
Self-employed
I am a freelance consultant to authors and small publishers, with a focus on digital marketing, social media, communications, platform building, and market research. I am also a book coach who can provide recommendations on the most optimal publishing routes for authors looking to optimize their sales and visibility. Experience includes roles as:
--Marketing and Communications lead for an independent publishing house
--Book Marketing Manager for multiple authors under contract with a hybrid publishing company
--Book Publicist/VA with a book publicity firm, serving as lead publicist and relationship manager for one of its largest partners
Projects
Independent Publisher
Work in partnership with an independent publisher as the lead relationship manager. Assigned as relationship manager by Aurora Publicity, with whom I'm under contract. Advised 6 authors. Provided branding and platform building recommendations, social media guidance, and assistance with email marketing.
The Paris Effect
Helped launch bestselling women's fiction novel THE PARIS EFFECT with hybrid publisher Booktrope. Worked with author KSR Burns on cover selection, book description, influencer/blogger outreach, and the execution of promotions.
Startup Wealth
Helped launch bestselling nonfiction title STARTUP WEALTH with author, investor, and entrepreneur Josh Maher. Worked with author to write book description, select Amazon categories and keywords, select book cover, identify influencers and opportunities for exposure, and execute promotions.
Portfolio
Laura has 1 review
Professionalism
Quality
Value
Responsiveness
Kathryn J. B.
Sep, 2017
