Abi Inman

Abi Inman - Marketer Tick

New York, NY, USA

I'm a social media/marketing professional and a Penguin Random House expat who has worked on dozens of NYT bestselling books.

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Overview

I spent two years in marketing at the Riverhead Books and Viking Books imprints at Penguin Random House. I worked on marketing campaigns from start to finish, including native social media posts, paid ads, and influencer outreach. I also coached authors on the best way to find and connect with their audience on social media, and leverage any existing following. While there I worked with authors like Elizabeth Gilbert, Marlon James, Tana French, Lauren Groff, and more. Now I work at Atlas Obscura, a digital media company, where part of my job is using our social media platforms to promote our bestselling books. I've done extensive consulting and freelancing outside of these positions.

Services
Metadata & Blurb Optimization
Non-Fiction
Children's Books (Non-Fiction)
Cooking & Food Wine & Spirits
Self-help & Self-improvement
Travel
Fiction
Cultural & Ethnic Themes
Fantasy
Literature
Science Fiction

Work experience

Audience Development Manager

Atlas Obscura
November, 2016 – Present (about 2 years)

Viking and Riverhead Marketing

Penguin Random House
February, 2015 – November, 2016 (over 1 year)

Projects

Atlas Obscura Instagram

I took the Atlas Obscura Instagram from a messy, unprofessional account to a verified feed with a clean, consistent aesthetic. I’ve partnered with accounts like @accidentallywesanderson and @haarkon_ for content swaps, bringing in thousands of new followers in one fell swoop. When I started in November 2016, our Instagram had less than 40,000 followers and an engagement rate of 2.09%. Since then, I’ve brought us to more than 185,000 followers with a 5.07% engagement rate.

Spine Side Out Instagram

A short-term Instagram account of book spine poetry to feature new titles and upcoming events.

Riverhead Books Brand Reel

Created while working at Riverhead Books, an imprint of Penguin Random House, for use in author acquisition and brand awareness.

Portfolio (6 selected works)

Big Magic: Creative Living Beyond Fear

Elizabeth Gilbert

The instant #1 NEW YORK TIMES Bestseller"A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugarFrom the worldwide bestselling author of Eat Pray Love: the path to the vibrant, fulfilling life you’ve dreamed of. Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilber... read more

The instant #1 NEW YORK TIMES Bestseller"A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugarFrom the worldwide bestselling author of Eat Pray Love: the path to the vibrant, fulfilling life you’ve dreamed of. Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilber... read more

The Girl on the Train

Paula Hawkins

The #1 New York Times Bestseller, USA Today Book of the Year, now a major motion picture starring Emily Blunt. The debut psychological thriller that will forever change the way you look at other people's lives, from the author of Into the Water. “Nothing is more addicting than The Girl on the Train.”—Vanity Fair“The Girl on the Train has more fun with unreliable narration than any chiller sinc... read more

The #1 New York Times Bestseller, USA Today Book of the Year, now a major motion picture starring Emily Blunt. The debut psychological thriller that will forever change the way you look at other people's lives, from the author of Into the Water. “Nothing is more addicting than The Girl on the Train.”—Vanity Fair“The Girl on the Train has more fun with unreliable narration than any chiller sinc... read more

A Brief History of Seven Killings: A Novel

Marlon James

Winner of the 2015 Man Booker PrizeA recipient of the 2015 American Book AwardOne of the Top 10 Books of 2014 – Michiko Kakutani, The New York Times A New York Times Book Review Notable Book Named a best book of the year by: The New York Times Chicago Tribune The Washington Post The Boston Globe Time Newsweek The Huffington Post The Seattle Times The Houston Chronicle Publishers Weekly Library... read more

Winner of the 2015 Man Booker PrizeA recipient of the 2015 American Book AwardOne of the Top 10 Books of 2014 – Michiko Kakutani, The New York Times A New York Times Book Review Notable Book Named a best book of the year by: The New York Times Chicago Tribune The Washington Post The Boston Globe Time Newsweek The Huffington Post The Seattle Times The Houston Chronicle Publishers Weekly Library... read more

A Gentleman in Moscow: A Novel

Amor Towles

“The book is like a salve. I think the world feels disordered right now. The count’s refinement and genteel nature are exactly what we’re longing for.” —Ann Patchett“How delightful that in an era as crude as ours this finely composed novel stretches out with old-World elegance.” —The Washington Post He can’t leave his hotel. You won’t want to. From the New York Times bestselling author of Rule... read more

“The book is like a salve. I think the world feels disordered right now. The count’s refinement and genteel nature are exactly what we’re longing for.” —Ann Patchett“How delightful that in an era as crude as ours this finely composed novel stretches out with old-World elegance.” —The Washington Post He can’t leave his hotel. You won’t want to. From the New York Times bestselling author of Rule... read more

Seven Brief Lessons on Physics

Carlo Rovelli

The New York Times bestseller from the author of The Order of Time and Reality Is Not What It Seems“One of the year’s most entrancing books about science.”—The Wall Street Journal“Clear, elegant...a whirlwind tour of some of the biggest ideas in physics.”—The New York Times Book Review This playful, entertaining, and mind-bending introduction to modern physics briskly explains Einstein's gener... read more

The New York Times bestseller from the author of The Order of Time and Reality Is Not What It Seems“One of the year’s most entrancing books about science.”—The Wall Street Journal“Clear, elegant...a whirlwind tour of some of the biggest ideas in physics.”—The New York Times Book Review This playful, entertaining, and mind-bending introduction to modern physics briskly explains Einstein's gener... read more

Fates and Furies: A Novel

Lauren Groff

NEW YORK TIMES BESTSELLER A FINALIST FOR THE 2015 NATIONAL BOOK AWARD NPR MORNING EDITION BOOK CLUB PICKNAMED A BEST BOOK OF THE YEAR BY: THE WASHINGTON POST, NPR, TIME, THE SEATTLE TIMES, MINNEAPOLIS STAR-TRIBUNE, SLATE, LIBRARY JOURNAL, KIRKUS, AND MANY MORE“Lauren Groff is a writer of rare gifts, and Fates and Furies is an unabashedly ambitious novel that delivers – with comedy, tragedy, we... read more

NEW YORK TIMES BESTSELLER A FINALIST FOR THE 2015 NATIONAL BOOK AWARD NPR MORNING EDITION BOOK CLUB PICKNAMED A BEST BOOK OF THE YEAR BY: THE WASHINGTON POST, NPR, TIME, THE SEATTLE TIMES, MINNEAPOLIS STAR-TRIBUNE, SLATE, LIBRARY JOURNAL, KIRKUS, AND MANY MORE“Lauren Groff is a writer of rare gifts, and Fates and Furies is an unabashedly ambitious novel that delivers – with comedy, tragedy, we... read more

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