Abbie-Rose Foley

Abbie-Rose Foley – Web Developer

I create high-quality marketing-ready and user-friendly websites that will help you capture leads and reach your audience.

Overview

A website is a potent tool for generating leads and propelling your business forward. I can help you create a captivating, marketing-ready website, allowing you to focus on your core strengths while I take care of the rest.


I'm a designer who values collaboration, honesty and dry humour.


Whether creating a logo design, or exploring the site architecture for a website, I approach every project by adhering to fundamental design principles and making each decision with the reader/viewer/user in mind.


Within this framework, I find the freedom to explore and push ideas to their limit before refining and distilling them into one cohesive concept.


I'll be available going forward, for website updates or whatever else you might need.

Services
Fiction
Action & Adventure Classics
Non-Fiction
Art Cooking, Food, Wine, & Spirits Design History Home & Garden Technology
Works with
Shopify Squarespace Webflow Weebly Wix WordPress
Certifications
  • Bachelor of Media Arts

Work experience

Self-employed

Mar, 2020 — Present

I've been freelancing full-time for three years now. Before that I freelanced on the side whilst working. I've been a designer in the design industry for 10years.

Projects

Pin & Tonic Website

Pin & Tonic are a small acupuncture clinic based in Launceston. They engaged me to create a new website which had a simple, clean design allowing their clients to book online.

As part of their website design I created a collection of custom icons to represent each of the services they offer.

Launceston Skyway

The Launceston Skyway website’s primary purpose is to act as an information hub. It houses important documentation and information regarding the proposal to build a high tech gondola experience in the Cataract Gorge in Northern Tasmania.

Emphasis was put on creating a design that was simple, easy to navigate and would act as a neutral space. The site shows off the many artist impressions, offers FAQs as well as a plethora of primary resources regarding the proposal.

Fall Real Estate Website

Fall Real Estate is a family owned and operated real estate business based in Southern Tasmania. We worked together to redesign their website, so that it enhanced their customers' experience and aligned more closely with their marketing strategy.

The Fall site is large, with lots of information and multiple user types. It was important for the look of the site to almost sit quietly in the background, in order to support the many users through their journey and not to get in their way. As a result, the final design is minimalist, sophisticated, clean and modern. It supports the users need to navigate to the things they're after quickly, whilst allowing them to take their time, educate themselves and to engage with Fall.

FLAX at Duck Reach Website

FLAX at Duck Reach is a boutique Launceston-based historical stay that is tastefully decorated and sustainably managed by owners, Katherine and Digby.

The project involved enhancing FLAX's online presence with a new website and a brand re-design. The colour palette was crafted to reflect the interior decoration of the property and a flexible logo designed to work in many scenarios.

The website offers a user-friendly platform for customers to explore information about FLAX at Duck Reach, delve into the owners hosting philosophy, and directly communicate for general or booking inquiries.

Plans to Build Website

Plans to Build are a small building design firm based in Launceston, Tasmania. The main goal of their website is to act as an educational resource for Plans to Build's existing and potential clients.

It also showcases Plans to Build's portfolio of projects, as well as their list of services and fees.

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