TERRY CATER – Publicist

I publicize your books with a quick 6 week roll out or a longer collab over a few months. I score you TV, podcast and radio interviews.


I have almost 20 years of experience in book publicity and before that I was in the trenches working in network TV newsrooms. I get what publicity takes! Authors appreciate my publicity experience and newsroom knowledge.

I've founded 2 publicity and media production companies in New York City. My first company had a successful 18 year run and was considered one of the leading production companies in the country. And now I aim for another successful 18+ years.

I have helped thousands of experts climb to the top of bestselling lists, amplify their profiles and increase their businesses. My roster of clients include:

*U.S. Presidents, A-list celebrities, C-suite execs, doctors, professional athletes, and experts in various industries

*Bestselling authors and debut writers of fiction and non-fiction

*The biggest publishing houses, hybrids, independents, and self-published

*Folks just beginning their career journey and then come back once they become well-known

*Just about everyone in every field and in every genre

I give you personalized white-glove service from A to Z. I shadow you every step of the way. After a discovery call, I map out our collaboration including writing all your press materials. Once I gather all the information that I need from you, I’ll go after the media. I pitch and secure interviews and placements through my extensive list of contacts so you can guest on shows. You will appear on radio, TV and podcast shows and programs. I handle all the scheduling and the production. All you have to do is sit back and relax until it’s interview time.

My authors have appeared on:

*TV: national network shows as well as morning and midday shows across the country which are affiliated with the big networks like ABC, CBS, NBC, Fox and CNN

*Radio/Podcasts: local drive time shows and radio shows spanning such networks like NPR, Sirius-XM, and Business Talk Radio as well as podcasts that live on iTtunes, Spotify and IHeartMedia.

And I make sure you are camera-ready. I've trained hundreds of experts with every type of personality and with varying degrees of media experience - some seasoned who need a refresher course and some first-timers who haven’t a clue. Whichever category you fall under, you will be media-ready!

African American Fiction Historical Fiction Humor & Comedy Literary Fiction
Biographies & Memoirs Business & Management Political Science & Current Affairs Self-Help & Self-Improvement

Work experience

Cater Publicity

Mar, 2024 — Present

I launch non-fiction and fiction books. I write all of your press materials as well as media train you. Then I book you on TV, podcast and radio interviews.


Jun, 2006 — Mar, 2024 (almost 18 years)

I launch and publicize your book, product, and business by scoring you interviews with leading radio, TV, and podcast hosts. With this, I help elevate your profile and increase your position as a thought leader as well as help you monetize and grow your business.


May, 2000 — Nov, 2004 (over 4 years)


Jun, 1995 — May, 2000 (almost 5 years)


The Wealth Money Can't Buy - Media Tour

Wrote press materials, then booked an all Podcast Tour for bestselling author
Robin Sharma - mentor to most successful A-Listers and one of the world’s most widely read authors.

I Will Teach You to be Rich-Media Tours

Over the course of 10 years, I've written press materials, media trained, then booked and produced multiple Podcast and Radio tours for Ramit Sethi who began as an unknown first-time author and is now a bestselling author.

Linked - Media Tour

Wrote press materials, media trained, then booked and produced 30 radio and podcast interviews for 2 former Linked In career coaches.

Smart Brevity - Media Tour

Wrote press materials, then booked and produced 40 radio and podcast interviews for "Smart Brevity" by the 3 Axios Founders.

Amazon Best Books - Media Tours

Score, schedule and produce multiple TV and Radio tours for Amazon Best Books over the course of the last 4 years. The Editors appear on morning and midday TV and radio shows promoting Amazon's Best Books Lists . Each TV Tour includes up to 25 interviews. Each Radio Tour includes between 20-40 interviews. I write press materials, QandA and talking points in a way to capture the attention of the show hosts and producers.

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