Stacy Tornio

Stacy Tornio - Editor

Milwaukee, WI, USA

Author of 15+ books. Seasoned journalist/editor with years of media experience. Specialize in nonfiction, content marketing, and education.

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Overview

Stacy has a degree in Journalism/Mass Communications, and she has written more than 15 books. She has written in multiple genres, including travel, animals, outdoors, gardening, nature, parenting, and other nonfiction topics. She also writes children's books, especially easy readers and picture books. Stacy has worked with top publishers like Globe Pequot Press, Skyhorse Publishing, Roost, Simon & Schuster, The Princeton Review, and more. She has also worked in magazine and online publishing for companies like Reader's Digest, WeAreTeachers, Prevention, Mother Nature Network, Mother Earth Living, and more.

Over the years, Stacy advised many other writers, helping them to find their voice and create non-fiction proposals and book concepts to send out to agents and editors. She even created her own online course for how to write a nonfiction proposal. In addition, Stacy is well-versed in the value of building an online presence and platform, which she has done with her own website and brand.

You'll like working with Stacy if you appreciate a direct approach. She will tell you like it is and give you as much information as possible so you can go to the next step to figure out what works for you. She will often give you multiple scenarios or options because she believes there are lots of different ways to go about a project.

Stacy has been working with a literary agent for several years, and she really understands the ins and outs of publishing.
Languages
English (US)
Non-Fiction
Children's - Non-fiction
Education & Reference
Home & Garden
Nature
Parenting & Families
Writing & Publishing
Fiction
Middle Grade
Picture Books

Certifications

  • Master Gardener
  • Master Naturalist

Awards

  • National Outdoor Book Awards Winner

Work experience

Director of Content and Digital Engagement

Let Grow
December, 2019 – Present (9 months)

I lead content at the nonprofit, Let Grow. At Let Grow, we believe when adults step back, kids step up. Every month, I lead the way to produce educational content, articles, videos, and more.

Executive Producer and Storyteller

WeAreTeachers
May, 2015 – Present (over 5 years)

• Produces, writes, and leads video strategy at, including how-to, edujournalism, explainer, and Live events; millions of views each month
• Manages freelance talent to plan and create engaging, SEO-focused content for the website; 5 million unique visitors each month
• Creative lead for content marketing initiatives for national clients like PepsiCo, The Nature Conservancy, Elmer's, and more
• Works across all social platforms and with influencers to promote both editorial and client articles/ads/videos/etc.
• Leads strategy and brand planning for video.

Executive Editor

Reader's Digest / Birds & Blooms
May, 2005 – May, 2015 (about 10 years)

• Led overall direction of a national magazine with more than 1 million subscribers
• Served as the brand manager for all editorial, marketing, and PR efforts
• Created products for print, online, books, iPhone apps, online education, video, and more
• Partnered with both local and national non-profits to promote birding and gardening
• Responsible for more than $8 million in revenue each year
• Spoke at conferences and events about environmental topics on behalf of the brand
• Recruited new writers, gardening advocates and professionals to grow the brand
• Developed creative ideas and methods to run a major brand with a small staff

Portfolio (11 selected works)

101 Outdoor Adventures to Have Before You Grow Up

Stacy Tornio, Jack Tornio

Be an adventurous kid! Conquer a rock wall, go ziplining, create a geocache at your favorite nature hangout, camp without a tent. Most importantly, get your hands dirty. 101 Outdoor Adventures to Have Before You Grow Up offers up season-by-season activities, games, and challenges to get kids in the outdoors and loving it. With a striking visual style meant for big kids, this is the perfect boo... read more

Be an adventurous kid! Conquer a rock wall, go ziplining, create a geocache at your favorite nature hangout, camp without a tent. Most importantly, get your hands dirty. 101 Outdoor Adventures to Have Before You Grow Up offers up season-by-season activities, games, and challenges to get kids in the outdoors and loving it. With a striking visual style meant for big kids, this is the perfect boo... read more

Plants You Can't Kill: 101 Easy-to-Grow Species for Beginning Gardeners

Stacy Tornio

"I kill everything I plant."Does this sound like you or someone you know? Give yourself a pat on the back because admitting you have a problem is the first step to recovery. And lucky for you, you can easily turn your brown thumb into a green one with the help of Plants You Can’t Kill.Seriously—it doesn’t matter how many plants you’ve killed in gardens past. It’s time to put those experiences ... read more

"I kill everything I plant."Does this sound like you or someone you know? Give yourself a pat on the back because admitting you have a problem is the first step to recovery. And lucky for you, you can easily turn your brown thumb into a green one with the help of Plants You Can’t Kill.Seriously—it doesn’t matter how many plants you’ve killed in gardens past. It’s time to put those experiences ... read more

Plants That Can Kill: 101 Toxic Species to Make You Think Twice

Stacy Tornio

Following the success of Plants You Can’t Kill, Tornio now takes a look at those plants that can actually kill you if you’re not careful. This book will offer up information to gardening enthusiasts of all levels about common plants that are toxic, poisonous, and even deadly. While the level of toxicity varies from each plant, all are considered deadly in one way or another to wild animals, fa... read more

Following the success of Plants You Can’t Kill, Tornio now takes a look at those plants that can actually kill you if you’re not careful. This book will offer up information to gardening enthusiasts of all levels about common plants that are toxic, poisonous, and even deadly. While the level of toxicity varies from each plant, all are considered deadly in one way or another to wild animals, fa... read more

Bird Brainiacs: Activity journal and log book for young birders

Stacy Tornio, Ken Keffer

Bird Brainiacs is an interactive high-engagement journal for kids 8 - 13 who love birds―one that puts control of the experience in their hands. Throughout the pages, kids are encouraged to write, draw, and give their opinions about anything and everything related to birds. Yet, this is done in the most fun (and sometimes even silly) ways. Here are some of the things you'll come across in Bird ... read more

Bird Brainiacs is an interactive high-engagement journal for kids 8 - 13 who love birds―one that puts control of the experience in their hands. Throughout the pages, kids are encouraged to write, draw, and give their opinions about anything and everything related to birds. Yet, this is done in the most fun (and sometimes even silly) ways. Here are some of the things you'll come across in Bird ... read more

Truth About Nature: A Family's Guide to 144 Common Myths about the Great Outdoors

Stacy Tornio, Ken Keffer

Does moss only grow on the north side of a tree? Is the North Star really the brightest star? Will a mother bird abandon its baby if you put it back in its nest? Will toads really give you warts? The Truth About Nature answers all of these questions and more. This useful compendium for parents and children to read together sets the record straight on nature myths once and for all. It breaks do... read more

Does moss only grow on the north side of a tree? Is the North Star really the brightest star? Will a mother bird abandon its baby if you put it back in its nest? Will toads really give you warts? The Truth About Nature answers all of these questions and more. This useful compendium for parents and children to read together sets the record straight on nature myths once and for all. It breaks do... read more

Kids' Outdoor Adventure Book: 448 Great Things to Do in Nature Before You Grow Up

Stacy Tornio, Ken Keffer

Honorable Mention of the 2013 National Outdoor Book Awards. Nature is a destination, but you don't have to travel anywhere to find it. Just open the door and step outside. A fun, hands on approach to getting involved in nature, The Kids' Outdoor Adventure Book is a year-round how-to activity guidebook for getting kids outdoors and exploring nature, be it catching fireflies in the cool summer e... read more

Honorable Mention of the 2013 National Outdoor Book Awards. Nature is a destination, but you don't have to travel anywhere to find it. Just open the door and step outside. A fun, hands on approach to getting involved in nature, The Kids' Outdoor Adventure Book is a year-round how-to activity guidebook for getting kids outdoors and exploring nature, be it catching fireflies in the cool summer e... read more

Project Garden: A Month-by-Month Guide to Planting, Growing, and Enjoying ALL Your Backyard Has to Offer

Stacy Tornio

The family that gardens together, grows together!In this beautiful, project-by-project guide, mom and master gardener Stacy Tornio will inspire gardeners young and old to explore, innovate, and cultivate through simple projects that will get a garden growing at any time of year. Your whole family be inspired to:Tend beautiful, practical gardens that work in any spacePlant flowers as colorful a... read more

The family that gardens together, grows together!In this beautiful, project-by-project guide, mom and master gardener Stacy Tornio will inspire gardeners young and old to explore, innovate, and cultivate through simple projects that will get a garden growing at any time of year. Your whole family be inspired to:Tend beautiful, practical gardens that work in any spacePlant flowers as colorful a... read more

Sharks (Ranger Rick: Amazing Animals)

Stacy Tornio

This book brings the underwater world of sharks to life with eye-catching photos and captivating information about these mysterious and unusual aquatic hunters. Readers will learn how sharks live and hunt under the sea, and they'll get a close-up look at the various species of sharks, including Tiger Sharks, Hammerheads, and even Great Whites!

This book brings the underwater world of sharks to life with eye-catching photos and captivating information about these mysterious and unusual aquatic hunters. Readers will learn how sharks live and hunt under the sea, and they'll get a close-up look at the various species of sharks, including Tiger Sharks, Hammerheads, and even Great Whites!

Butterflies (Ranger Rick: Amazing Animals)

Stacy Tornio

Ranger Rick: Butterflies brings the world of caterpillars and butterflies to life with eye-catching photos and captivating information about these remarkable insects. Learn how butterflies begin their lives as caterpillars and, through an astounding metamorphosis, emerge as beautiful, winged creatures; get an up-close look at butterflies’ amazing transformations, tricky defenses and camouflage... read more

Ranger Rick: Butterflies brings the world of caterpillars and butterflies to life with eye-catching photos and captivating information about these remarkable insects. Learn how butterflies begin their lives as caterpillars and, through an astounding metamorphosis, emerge as beautiful, winged creatures; get an up-close look at butterflies’ amazing transformations, tricky defenses and camouflage... read more

Cathy's Animal Garden: Enter at your own risk

Stacy Tornio

When Henry's homerun ball lands in Creepy Cathy's yard, he and his buddy Andy go after it, despite their friends' warnings that they might not come back out. The boys search through Cathy's animal garden, discovering that things aren't always what they seem. Includes flower guide and planting zone map.

When Henry's homerun ball lands in Creepy Cathy's yard, he and his buddy Andy go after it, despite their friends' warnings that they might not come back out. The boys search through Cathy's animal garden, discovering that things aren't always what they seem. Includes flower guide and planting zone map.

Stacy has 2 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Natasha Morgan
Stacey was great to work with and provided me sound feedback. I would work with her again.

Natasha Morgan, August 2020

Stacy Tornio
Thanks Natasha! Best of luck to you in your writing.

Reply from Stacy Tornio


Melissa Pack
Stacy was very kind and helpful. She gave me good feedback and went the extra mile to help me know the next step as well.

Melissa Pack, July 2020

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