Sarah Romeo – Web Developer

With nearly a decade of book publishing experience, I use Webflow to quickly build powerful, attractive websites for authors and brands.

Overview

I have been working in the book business since 2010 at publishers including Penguin Group, Macmillan, and Simon & Schuster. My broad experience in covers, marketing and advertisement design, and web development will set you up with a solid foundation to build your brand online.Whether I'm building you a personal website or a dedicated landing page for your book, we will work together to develop you a clean, thoughtful and modern web presence with an emphasis on user-centered design. Getting the word out about you and your story is the goal, so I can also design you promotional pieces that will drive readers to your website and book.My aim is to make this process productive, fast, and fun for you! Please contact me to find out more about working together.

Services

Website

Fiction

Anthologies Picture Books Science Fiction Women's Fiction

Non-Fiction

Biographies & Memoirs DIY & Crafts Political Science & Current Affairs Self-Help & Self-Improvement

Certifications

Pace University Certificate in Web Design and Digital Graphic Design

Work experience

Sr. Designer

Simon & Schuster

May, 2016 — Present

Design compelling marketing collateral as part of a creative team that acts as an in-house agency. Work includes a high volume of print and web advertisements, promotional materials, invitations, e-blasts, animated videos, and landing pages. Collaborate with a large group of project managers, art directors and junior designers to meet multiple, rapid deadlines on a daily basis.

Designer

Macmillan Publishing

May, 2013 — May, 2016 (about 3 years)

Design advertisements and promotional materials for Tor Books. Materials include magazine and newspaper advertisements and promotional pieces including bookmarks, risers, brochures and other printed matter. Create web pieces including landing pages, banners and email blasts. Responsible for production duties including price negotiation with printers. In November 2014 I was promoted from Jr. Designer to Designer.

Jr. Designer/Art Assistant

Penguin Group USA

Jun, 2010 — May, 2013 (almost 3 years)

Maintained schedules and tracked budgets for Putnam Art Department. Performed photo research and negotiated rights with image houses. Managed cover edits, routes and reprints. Wrote letters on department’s behalf. Acted as a liaison between all Penguin departments, vendors and freelancers. Designed original book covers among numerous genres.

Projects

Hark Page

Custom page for the novel Hark by Sam Lipsyte. Features on-load animation and a quiz.

Get On Top Page

Custom page for women's health book by Meika Hollender. Features a set of specially designed infographics.

Paul Simon: The Life Page

Custom page for biography of Paul Simon. Page features an animated photo gallery and a music player.

Unhinged by Omarosa Manigault Newman

Custom page for the explosive tell-all by Omarosa. Features a prominent buy button section with tabs for international consumers. This book went on to be a #1 New York Times Bestseller.

Money Diaries Page

Custom page for Refinery29's Money Diaries. This page features an animated header and custom-designed buy buttons to match series-specific illustrations.

Make Trouble Page

Custom page for Cecile Richards' memoir, Make Trouble. This page features prominent retailer buttons, a preorder sweepstakes, and tour information. The title went on to be a New York Times bestseller.

Ready-to-Read Website

This is a comprehensive landing page for children's literacy series. It is a total re-design of an outdated website originally built in 2012. This new website offers a modern and user-friendly experience for parents and educators to explore series levels and characters, as well as unique activities created for featured titles.

Scribner Sweepstakes Page

Sweepstakes landing page for Scribner imprint giveaway. Showcased a selection of popular titles and a tote bag, and entry form to record entry information.

Simon & Schuster Business Site

Industry-facing site for Simon and Schuster imprint. This page is the home base for publishing news, recent releases, videos and employee-specific profile pages.

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