Overview
I’m Saradevi, an illustrator and designer based in Singapore. My work focuses on culturally rooted, narrative illustration, often drawing from nostalgia, folklore, and Southeast Asian contexts.
Before freelancing, I worked in branding and packaging agencies which shaped the way I work with clients — clear stages, open communication, and a dependable process from concept to delivery.
I value collaboration and care deeply about helping stories find their visual voice.
Services
Non-Fiction
Cooking, Food, Wine, & Spirits
Nature
New Age
Fiction
Cultural & Ethnic
Historical Fiction
Languages
English
Work experience
Self-employed
Mar, 2024 —
Present
I illustrate and design for clients while running my own illustrated merchandise line. My work focuses on illustration-led storytelling, from concept development to final artwork, with experience translating ideas into warm, culturally rooted visuals.
1HQ Brand Consultancy
Jan, 2022 —
Feb, 2024
(about 2 years)
Worked on Fast Moving Consumer brands, contributing to packaging, point-of-sale, and brand visuals. Produced concept sketches and illustration-based visuals for presentations and early-stage ideas, supporting storytelling and visual direction.
Kiilat Creative
May, 2021 —
Dec, 2021
(8 months)
Developed concept sketches and illustration-led visuals for storytelling-focused brand identity and packaging projects. Supported ideation and narrative development through expressive visual concepts.
Elmwood Brand Consultancy
Aug, 2019 —
Jul, 2020
(almost 1 year)
Contributed to brand and packaging projects through visual development, layout, and presentation design. Supported concept communication and storytelling through strong visuals and narrative-led decks.
