Overview
Hi, I'm Rob, and I've been helping authors build bestsellers for over a decade.
I've worked for the likes of Bonnier Books UK, Joffe Books, David Fickling Books and Rebellion Publishing, on everything from commercial fiction and non-fiction through to graphic novels, YA, science fiction and fantasy.
Some of the authors I've worked with include Sir Philip Pullman, Jamie Smart,Holly Black, Stephen Mulhern, Wilbur Smith, Heather Morris, Donna Ashworth, Yoon Ha Lee, and many more. I managed the marketing for Disney's UK publishing program for Star Wars and Marvel for a number of years, and most recently I worked with digital-first megastars such as Joy Ellis.
My areas of expertise include marketing strategy, social media management, digital marketing (including Amazon and Meta), brand management, copywriting, and creative direction (including marketing assets, cover direction, author branding etc).
My approach is simple: direct, practical, actionable marketing help designed to bring your book to readers. In short, I know what great book marketing looks like, and I can help you deliver it. If that sounds like something you need, get in touch!
📚 Services Offered
Author Strategy & Consultancy
I'll provide a practical, honest assessment of your book or series, and what it needs next.
Publishing can be confusing and difficult to navigate. Ads, newsletters, social media, blurbs, metadata, launch timelines… it’s hard to know what actually matters, and what you can ignore.
My consultancy service is designed to give you clarity, direction, and confidence, without selling you expensive services you don’t need.
It's a focused, strategic deep-dive into your book / series. I’ll help you understand what’s working, what isn’t working, and the exact next steps you need to take.
💬 What’s included
Two in-depth strategy calls (90 mins – 2 hours each)
-Call One: Discovery, questions, context, initial thoughts and feedback
-Call Two: In-depth recommendations, timelines and practical implementation guidance
-A written strategic report
You’ll receive a structured, actionable document outlining key strengths & opportunities, risks / red flags to address, priorities (what to do first, second, third), realistic expectations and clear next steps.
✋ What is NOT included
This service does not include:
Ad management
Creative design
Social media management
Campaign execution
“Done-for-you” implementation
For prices and any questions please don't hesitate to reach out!
Thanks so much,
Rob
Services
Non-Fiction
Fiction
Certifications
- Digital Marketing - Oxford College of Marketing
Work experience
Joffe Books
Bonnier Books UK
Bonnier Books UK Children's
David Fickling Books
Rebellion Publishing
Projects
Where's Spidey?
As part of Disney's publishing program for Bonnier Books UK imprint Studio Press, Where's Spidey was a project that required extensive digital marketing (especially around Meta and Amazon Advertising), as well as a wide reaching influencer campaign and extensive seasonal promotions.
I ran the entire project on the marketing and publicity side, and fanned the flames of the title's initial sales success to transform it into one of the best-selling children's titles of the year in 2022, and a trend setter in the broader search and find category. A tremendous success, and a campaign that drove many hundreds of thousands of sales.
The Household by Stacey Halls
I led Bonnier Books' marketing team to deliver a standout launch campaign for Stacey Halls' return to historical fiction The Household.
This was a hardcover launch, and as such the aims were to reintroduce an author who had taken some time out after a string of bestsellers, and re-engage her readership with an intriguing and creative campaign.
The campaign itself included digital and OOH advertising, events, paid and organic social, and a string of partnerships managed by my team.
Karma by Boy George
Karma was the much anticipated biography from iconic Culture Club front man Boy George. The title appeared late in the schedule, and I led Bonnier Books UK's adult marketing team to deliver a high-impact campaign in time for Christmas.
Alongside the expected mix of digital, outdoor and broadcast advertising, our campaign also included an exclusive influencer event at Waterstones Piccadilly, with a Boy George branded double decker bus providing the transport through London's West End.
The project achieved bestseller status in an extremely competitive Christmas landscape, and Karma has gone on to sell extremely well ever since.
Max Magic by Stephen Mulhern
Max Magic was a major launch for a debut celebrity author. The project aimed to position Stephen Mulhern as a children's author, achieve bestseller status, and establish the first book in a three book series. We also wanted to weave in messaging around reluctant reading, gifting, and 'reading as magic'.
I ran the marketing and publicity campaign for this project, which included a full cross-channel marketing mix (online, OOH, paid and organic social media, influencer campaign, etc) and extensive publicity across print and broadcast channels.
Max Magic was a rip-roaring success, with the title achieving Sunday Times Bestseller status and setting up multiple future bestsellers in the series.
Portfolio
