Rachel Laidler

Rachel Laidler - Editor

London, UK

Conscientious and experienced editor with an in-depth understanding of both print and digital travel content.

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Overview

I'm a meticulous editor with experience in writing and copy-editing travel content.

For the past three years I've worked at DK Travel (part of Penguin Random House). During this time I've gained experience copy-editing both print and digital travel content. In my role as a print editor, I update a list of DK Travel's award-winning guide books, while in my position as online editor I edited articles, social media posts and newsletter marketing copy. In both roles I have worked closely with a variety of different authors to produce clean and engaging copy that captures the attention of readers.

When copy-writing I always ensure accuracy in grammar, spelling and punctuation, as well as checking for consistency in both the tone of voice and in the formatting. I also check that the text is accurate, and can cut and rewrite text, if asked to do so.
Languages
English (UK)
Non-Fiction
Travel

Work experience

Travel Editor

DK Travel
September, 2018 – Present (about 2 years)

In my current role I am responsible for project managing a list of travel guides though an in-depth update process. This includes:

– Reviewing the current content in the guides
– Commissioning and writing new content for the guides
– Working closely with authors and other freelancers
– Copy-editing text, whether this be editing brand-new content or reworking and updating older text
– Working with a diverse team – including picture researchers, cartographers and designers – to produce the final product
– Working to strict deadlines and budgets
– Developing concepts for new titles

Online Editor

DK Travel
June, 2017 – September, 2018 (over 1 year)

In my role as Online Editor for DK Travel, my responsibilities included:

The production of content for DK Travel's website,. This included:
- Commissioning and writing, alongside editing and publishing, content on
- Managing the editorial calendar for the website
- Conducting image research for articles
- Ensuring content is optimised for discoverability and engagement
- Liaising with authors and factcheckers
- Reporting regularly on the performance of our online content
- Responsibility for all content-related admin, including contracts, purchase orders and payments
- Working closely with DK's Sales, Marketing and PR departments to produce relevant content
- Working alongside PRs and DMOs, as well as representing DK Travel at industry events
- Managing the press-trip schedule for

The creation of monthly newsletters for DK Travel:
- Creating the newsletter schedule
- Building both the UK and US monthly newsletters - includes writing and editing newsletter content
- The creation of promotional banner images
- Scheduling both the UK and US monthly newsletters
- Reporting regularly on the performance of newsletters

Managing DK Travel's social media channels:
- Posting regularly on Facebook, Twitter and Instagram
- Writing guidelines for all three channels, alongside ensuring best practice is understood across both UK and US offices
- Regularly reporting on the success of each channel

Editorial Assistant

DK Travel
January, 2016 – May, 2017 (over 1 year)

In my role as Editorial Assistant I provided both editorial and administrative support to DK Travel's Editorial team (both print and digital).

My main responsibilities in this role included:

Admin:
- Ensuring the efficient organisation and running of administrative systems within the Editorial team
- Dealing with general editorial queries and responding customer phone calls, emails and letters
- Ordering gratis copies and advances for the Editorial team and freelancers
- Raising purchase orders and contract requests, as well as processing payments where required
- Distributing incoming mail and processing outgoing mail
- Ordering stationery
- Organising cards for birthdays, alongside cards and presents for staff members leaving the company
- Organising the Christmas party for DK Travel

Editorial - print:
- Helping to create outlines or flatplans
- Creating tracking documents, as well as information documents for carto and editorial, as part of the Top 10 relaunch process
- Checking and correcting proofs, plotters and web pages
- Undertaking copyediting, proofreading and factchecking
- Creating presentations for in-house briefings

Editorial - web:
- Providing support to the Web Editorial Assistant for DK Travel's website, in particular regarding web content (destination pages and illustrations) and social media channels

Portfolio (5 selected works)

DK Eyewitness Travel Guide Poland

DK Travel

Discover Poland with this essential travel guide, designed to help you create your own unique trip and to transport you to this beautiful country before you've even packed your case - step back in time in Torun, Lublin, Krakow and Gdansk, explore the tranquil Mazurian Lakes, tuck into barszcz beetroot soup, or take in some folk music. The DK Eyewitness Guide to Poland covers the must-see sight... read more

Discover Poland with this essential travel guide, designed to help you create your own unique trip and to transport you to this beautiful country before you've even packed your case - step back in time in Torun, Lublin, Krakow and Gdansk, explore the tranquil Mazurian Lakes, tuck into barszcz beetroot soup, or take in some folk music. The DK Eyewitness Guide to Poland covers the must-see sight... read more

DK Eyewitness Travel Guide Delhi (DK Eyewitness Travel Guides Delhi, Agra & Jaipur)

DK Travel

Discover the Golden Triangle and beyond with this essential travel guide, designed to help you create your own unique trip and to transport you to this historic region before you've even packed your bags. Marvel at the majestic Taj Mahal, step back in time at Delhi's Red Fort, explore the colorful bazaar in Jaipur's Badi Chaupar, or discover Agra by rickshaw--DK Eyewitness Travel Guide Delhi, ... read more

Discover the Golden Triangle and beyond with this essential travel guide, designed to help you create your own unique trip and to transport you to this historic region before you've even packed your bags. Marvel at the majestic Taj Mahal, step back in time at Delhi's Red Fort, explore the colorful bazaar in Jaipur's Badi Chaupar, or discover Agra by rickshaw--DK Eyewitness Travel Guide Delhi, ... read more

DK Eyewitness Travel Guide Ireland: 2020

DK Travel

Your journey starts here. This new edition of our Ireland guide, packed with color photography, DK's iconic illustrations and detailed maps, has been expertly updated so you won't miss a thing. -Gorgeous, all-new color photography so you can imagine yourself there -Reasons to love Ireland: world-class museums, breathtaking scenery, ancient castles, and the indefinable craic--what will yours be... read more

Your journey starts here. This new edition of our Ireland guide, packed with color photography, DK's iconic illustrations and detailed maps, has been expertly updated so you won't miss a thing. -Gorgeous, all-new color photography so you can imagine yourself there -Reasons to love Ireland: world-class museums, breathtaking scenery, ancient castles, and the indefinable craic--what will yours be... read more

DK Eyewitness Budapest (Travel Guide)

DK Eyewitness

Your journey starts here. Featuring DK's much-loved maps and illustrations, walks and information, plus all new, full-colour photography, this 100% updated guide to Budapest brings you the best of this vibrant and historic city. What's inside? - full-color photography, hand-drawn illustrations, and maps throughout - easy-to-follow walks and itineraries - our pick of Budapest's must-sees, top e... read more

Your journey starts here. Featuring DK's much-loved maps and illustrations, walks and information, plus all new, full-colour photography, this 100% updated guide to Budapest brings you the best of this vibrant and historic city. What's inside? - full-color photography, hand-drawn illustrations, and maps throughout - easy-to-follow walks and itineraries - our pick of Budapest's must-sees, top e... read more

DK Eyewitness Krakow: 2020 (Travel Guide)

DK Eyewitness

DK Eyewitness Travel Guides: the most maps, photography, and illustrations of any guide.DK Eyewitness Travel Guide: Krakow is your in-depth guide to the very best of the city of Krakow.Enjoy the old-world beauty of Krakow with our DK Eyewitness Travel Guide, your companion for discovering what the oldest city in Poland has to offer visitors. Enjoy scenic walks exploring Krakow's unique archite... read more

DK Eyewitness Travel Guides: the most maps, photography, and illustrations of any guide.DK Eyewitness Travel Guide: Krakow is your in-depth guide to the very best of the city of Krakow.Enjoy the old-world beauty of Krakow with our DK Eyewitness Travel Guide, your companion for discovering what the oldest city in Poland has to offer visitors. Enjoy scenic walks exploring Krakow's unique archite... read more

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