Peter Selgin – Designer

Of all the things I've done as a visual artist, from doing illustrations for The New Yorker to writing and illustrating children's books to drawing story boards for movies and doing caricatures aboard the QE2, none have given me more pleasure than designing book covers. As the author of several of my own books, I know just how meaningful and powerful a well-designed cover can be. It saddens me when a worthy book, one that an author has put years into, doesn't get the sort of cover it deserves. It's more than a shame; it's a crime. The same level of training and skill should go into the cover as into what's inside. Assuming they care about their book, by no means should an author have its cover designed by an amateur. Knowing InDesign does not make one a designer!My process: Typically authors send me a brief synopsis (and sometimes a sample chapter) of the book in question, along with any ideas they or their publisher may want to bounce off me, and — when relevant — any illustrations or images the author may have in mind. Since my work tends to be more on the graphic side, I may or may not incorporate images directly; but if it an image can work with a design I have in mind, then I’ll try. Anyway, the first stage consists of my creating several (1-5, depending on rate) concept jpegs (typically, those I consider strongest among a dozen or so sketches that I’ll do for myself). Assuming one of the concepts meets with the author's favor, they (or their editor) will share it with other concerned parties ( the marketing team). If approved, or approved with changes, assuming a full cover (front and back) is desired, once blurbs, bar codes, etc. are available, I will go on to produce a camera-ready PDF for the full cover, including the spine.