Nicola Slavin - Marketer
London, United Kingdom
Experienced, award-winning copywriter and digital marketer. Worked with properties including Pottermore, Penguin, Wonderbly and Roald Dahl.
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Overview
I am an experienced, professional, award-winning freelance copywriter, online editor and digital marketing consultant. Current and most recent projects include:
- Creating features for J.K. Rowling's Pottermore (ongoing)
- Blogging for Penguin Random House Children's (Puffin and Ladybird)
- Marketing content creation for Wonderbly (formerly Lost My Name)
- Facebook advertising campaign management for Prelude Books, Wimbledon Book Fest, Mirror Books, b-small and more
- Content creation for publishing services clients including Geethik Technologies and GL Assessment
- Digital marketing consultancy for SPCK Publishing, Just Content, Tapocketa,
- Digital marketing consultancy for Bunyip Tree, created by author Russell James
- Copywriting services for the UK Department for International Trade's Britain is GREAT campaign
- Copywriting, content creation and social media marketing for the launch of King's Cross's new food, design and music market, Canopy Market
- Digital marketing consultancy for Baby Broadway
Previously, as Digital Marketing Manager and Website Editor for the Roald Dahl Literary Estate (2012 - 2016), I was responsible for all online marketing relating to the copyrights of best-selling author Roald Dahl. This included launching, managing and editing the official Roald Dahl website and a platform of social media pages with an audience of nearly 2m.
In 2016, a campaign I worked on whilst at the Roald Dahl Literary Estate - My Messy Adventure, in partnership with Persil - won the Best Licensed Marketing Communication Award in the 2016 UK Licensing Awards and the Content Marketing Award in Brand Republic’s 2016 Digital Awards.
From 2008 - 2012, I worked as an Online Editor for Andrew Lloyd Webber's The Really Useful Group. As a copywriter, editor and digital marketer, I looked after 12 websites and co-managed the digital marketing strategy for the company. This included creating written and video content for websites such as,, and. I was responsible for the initial set up of the company’s social media channels, which after 4 years in the role numbered more than 20 Facebook pages, 6 Twitter accounts, 5 YouTube channels and a growing Google+ presence. I also created monthly e-marketing campaigns, maintained digital marketing strategies and worked with third-party suppliers in terms of ticketing and merchandise.
I have also previously worked as a freelance journalist specialising in the arts and more specifically, theatre and literature. I have been published online and in print for publications including, Fresh Direction magazine, Who's Jack magazine, ShortList magazine and BBC Nottingham.
Services
Fiction
Children's - Middle Grade
Historical Fiction
Plays & Screenplays
Thriller
Women's Fiction
Young Adult & Teen
Certifications
- CIM Diploma in Digital Marketing, Media and Branding
Awards
- Content Marketing Award, Brand Republic Awards 2016
- Best Licensed Marketing Communication Award, UK Licensing Awards 2016
Work experience
Freelancer
Self-employed
September, 2016
–
Present
(over 2 years)
I am an experienced and professional online editor, copywriter and digital marketer, having worked particularly in the entertainment industry for the past 11 years. Clients include:
- J.K Rowling's Pottermore
- Penguin Random House
- Author and illustrator Russell James, creator of Bunyip Tree
- King's Cross developers Argent
- Baby Broadway
I am interested in freelance work, short and long-term projects, and home-working and office-based opportunities.
Website and Digital Marketing Manager
The Roald Dahl Literary Estate
June, 2012
–
June, 2016
(about 4 years)
As Website and Digital Marketing Manager for the Roald Dahl Literary Estate, I looked after all online marketing relating to the copyrights of best-selling author Roald Dahl. This included managing and editing the official Roald Dahl website and a platform of social media pages with an audience of nearly 2m.
I worked closely with a huge range of partners and agencies across a variety of industries, from theatre and film to publishing and promotions, as well as the teams at the Roald Dahl Museum and Story Centre and Roald Dahl's Marvellous Children's Charity.
Editor
The Really Useful Group
June, 2008
–
June, 2012
(about 4 years)
As a copywriter, editor and digital marketer, I looked after 12 websites and co-managed the Digital Marketing strategy for Andrew Lloyd Webber’s The Really Useful Group.
This included creating written and video content for websites such as,, and. I was responsible for the initial set up of the company’s social media channels, which after 4 years in the role numbered more than 20 Facebook pages, 6 Twitter accounts, 5 YouTube channels and a growing Google+ presence. I also created monthly e-marketing campaigns, maintained digital marketing strategies and worked with third-party suppliers in terms of ticketing and merchandise.
Press, Marketing and Events Assistant
The Horniman Museum
April, 2007
–
June, 2008
(about 1 year)
The Horniman Museum is based in South East London. Through its collections and related exhibitions and events the Horniman seeks to encourage a wider appreciation of the World, its peoples and their cultures, and its environments.
I worked in the Press and Marketing team, which included: assisting with the planning, layout and design of the Museum's quarterly 'What's On' guides; planning events around the Museum's ongoing and temporary exhibitions; event management including overseeing and managing 20 staff during large-scale events such as the annual 'Jerk Cookout' in the Museum's gardens which attracted more than 10,000 visitors; contacting members of the UK national and local press to promote the Museum's activities and events, including assisting in placing exclusives with the Sunday Times Culture, Sunday Times Style, and Independent Travel magazines.
Portfolio (10 selected works)
Oxford Roald Dahl Dictionary
Oxford Dictionaries
A new unique Roald Dahl Dictionary from Oxford. This is not an ordinary dictionary. After all, you wouldn't expect an 'Oxford Roald Dahl Dictionary' to be ordinary, would you? Lots of dictionaries tell you what an 'alligator' is, or how to spell 'balloon' but they won't explain the difference between a 'ringbeller' and a 'trogglehumper', or say why witches need 'gruntles' eggs' or suggest a wo... read more
The Complete Short Stories: Volume One
Roald Dahl
Paperback. Pub Date :2013-09-12 Pages: 624 Language: English Publisher: Penguin Books Ltd The Complete Short Stories of Roald Dahl in the first of two unsettling and sinister volumes.They are brutal. these stories. and yet you finish reading each one with a smile. or maybe even a hollow laugh. certainly a shiver of gratification. because the conclusion always seems so right Charlie Higson. fro... read more
The Complete Short Stories: Volume Two
Roald Dahl
Complete Short Stories
Charlie and the Chocolate Factory
[ Inside Charlie's Chocolate Factory: The Complete Story of Willy Wonka, the Golden Ticket, and Roald Dahl's Most Famous Creation By ( Author ) Sep-2014 Paperback
Roald Dahl's Mischief and Mayhem
Roald Dahl
Roald Dahl's Mischief and Mayhem
Fantastic Mr Dahl
Michael Rosen
Fantastic Mr Dahl
When Magizoologist Newt Scamander arrives in New York, he intends his stay to be just a brief stopover. However, when his magical case is misplaced and some of Newt's fantastic beasts escape, it spells trouble for everyone...Inspired by the original Hogwarts textbook by Newt Scamander, Fantastic Beasts and Where to Find Them: The Original Screenplay marks the screenwriting debut of J.K. Rowlin... read more
Matilda
Roald Dahl
This beloved Roald Dahl title is now available in a gorgeous hardcover classic edition.Matilda is a brilliant and sensitive child, but her parents think of her only as a nuisance. When one day she is attacked by her odious headmistress, Miss Trunchbull, Matilda suddenly discovers she has a remarkable power with which to avenge herself!
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