Natasha MacKenzie – Designer

As a book designer, I design fiction covers that are not only striking and eye catching, but are truly representative of the authors work. Working on illustrated titles I take ownership for all stages of the design process, from initial concept through to page layout, image profiling and manipulation, to preparation and final handover to production.

Pretty & Inked Magazine is an alternative lifestyle and tattoo magazine based out of North America. I was responsible for overseeing each issue released from initial concept to final print production and distribution, and everything in-between. I managed a staff of 5 while commissioning writers, photographers and designers to assist with completion. My role also involved market research, project management, photo shoot design, budget and cost analysis, print and distribution, as well as networking and negotiation.

As a lead graphic designer, I created effective, striking and intelligent design work within a limited time frame. Working with various companies across a broad range of industries, and across the UK, I assisted in the overall development and production of their brand. With a specialisation in brand development, I worked with numerous start ups helping them release their companies overall identity, fine tuning their brand guidelines. I have worked on a multitude of projects from small scale, such as business cards and promo materials, to large scale, such as poster print, vehicle wraps, and cross country campaigns.