Overview
Services
Non-Fiction
Works with
Work experience
Self-employed
Water For People
Photobucket
Mon Voir Fine Art/Calligraphy
Projects
Uccellino
Uccellino is the first non-medical, in-home, postnatal newborn resource of its kind. A concept that was born from personal experience of new parents, Uccellino assists clients in working through the first few months of their baby’s life.
I worked with Uccellino to help name the company; design the logo, identity, and website; and serve as a contract designer for the company’s first few months of business.
Uccellino means baby bird in Italian. We chose the name because the business works very closely with each client to help the parents prepare for the baby in their home (nesting), and then, once the baby is born, be there to assist for the first few months. Uccellino’s clientele is upper-middle class to upper class, and we wanted the brand to be familiar to the tastes of the customer. Since launch, Uccellino has been purchased and absorbed into a larger brand.
Fix My Wordage
Fix My Wordage offers writing, research, and editing services across a broad range of topics. Whether you need a contract analyst, contributing author, SEO expert, or an editor with a fine-toothed comb, Fix My Wordage can help. I developed a subtle brand for this boutique business to stand behind and leverage to connect with clients.
Photobucket
As the Marketing Design Manager at Photobucket, I was responsible for brand development and maintenance, as well as concepting, designing, and art directing all digital marketing materials for Photobucket’s Print Shop — the digital photo storing and organizing print store. This included creating email campaigns, web pages and assets, and social assets. I also photographed products for their website and marketing materials, and managed the company’s Instagram account. I led the redesign of the Print Shop’s website, and assisted in designing and building apps for the company’s partnerships with Samsung and Verizon.
FlyOver
Flyover is a wood-fired oven restaurant and cocktail bar featuring excellently prepared Midwestern fare served small-plate style to encourage sharing, conversation, and community at the table.
I worked with owners Adam Wells-Morgan and Daniel Dethrow to develop a cohesive brand identity. I worked with the notion that Missouri is a “flyover” state, combined with the owners’ affinity for classic cocktails and a vintage feel within a modern environment. I illustrated a vintage airplane for the logo to convey a feeling of travel, slow appreciation for experiences, and nostalgia. I created additional, supporting icons of various symbols of state pride for Missouri: a fiddle, donkey, bluebird, and bee.
701 Capital
701 Capital is a real estate private equity firm with a primary strategy of investing in underperforming commercial real estate assets with significant value-add potential. 701 Capital redevelops neighborhoods and creates beautiful, practical spaces that people want to live in.
The team came to me in need of a full brand build out, art direction, a simple website, business cards and a leave-behind. We worked together to develop a logo that reflects 701 Capital’s location-based approach to redevelopment, and clean, modern, no-nonsense aesthetic.
The Unconvantional Life
In July 2016, my boyfriend and I decided to set in motion travel plans we had delayed for too long. We self-converted a van into a home on wheels and took our lives onto the road. I designed a logo for our social media outlets, as well as the website for our blog.
PS Art Consulting - Full Brand, Logo, Website, and Collateral Development
PS Art Consulting brings spaces to life through art. They primarily work with corporate offices, law firms, and hospitals, but also procure art for hotels and private collections.
I developed a cohesive visual identity for the founder, Jennifer Perlow, and then built out the brand through business cards, brochures, a PowerPoint template, and a website.
The brand relies on simple, strong, and androgynous elements to convey a mood that is confident yet relatable and suggests someone you want to build a relationship with.
