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Morgan McCarty

Morgan McCarty - Web Developer

Denver, United States

Freelance graphic designer specializing in Wordpress and Squarespace websites. Strategically simple graphic design for passionate pursuits.

Overview

Reviews (2)

I’m a graphic designer who provides strategically simple website, branding, and graphic design services for people with passionate pursuits. I enjoy working with those who are heartfelt about what they do and how it is presented. My goal is to tell your story in a compelling and straightforward visual manner that will leave your audience, readers, and clients feeling connected to you.

I am experienced in building responsive, clean, impactful, and reliable Wordpress and Squarespace websites. You are able to easily manage, add, edit, and remove content through the easy to navigate CMS (content management system) as needed. I start each project with a discovery process to closely identify your needs and goals. Throughout our time working together, I try to clearly communicate where I am in the process and if I need anything from you. Each website is put through copy editing and user testing to ensure every corner of your site is perfect. In addition, your project won't be finished until we've completed a training session to make sure you are fully confident in managing your website. If you don't want to manage your website on your own, I also offer monthly management services to help keep your site updated and in tip-top shape.

In addition to building impactful websites, I excel at crafting brands that reflect the unique personality and story of each client. By building a strong personal brand for a client, I am then able to bolster that identity through website design and development, as well as print and digital design. I can help you represent yourself through your logo, personal brand identity, and associated collateral needs, such as business cards, postcards, posters, etc.

I would love to learn how I can help you share your story with others.

Services
Non-Fiction
Art Business & Management Design Health & wellbeing Home & Garden Nature Philosophy Photography Technology Travel
Works with
Squarespace Wordpress

Work experience

Owner/Graphic Designer

Self-employed
October, 2014 – Present (about 3 years)

Graphic designer for small businesses and creative individuals including print, digital, and website design; branding and identity consulting; promotional materials; and art direction. I work with startups, small businesses, artists, restaurants, interior designers, fitness buffs, and other passionate individuals to craft impactful websites and brands.

Contract Graphic Designer

Water For People
May, 2016 – April, 2017 (11 months)

Designed campaigns, presentations, and collateral for events, supporters, and donors for the Denver-based non-profit; curated photos; served as the creative lead on projects and helped to facilitate creative meetings and conversations; and coordinated with different teams internally and externally.

Marketing Design Manager

Photobucket
August, 2015 – May, 2016 (9 months)

Concepted, designed and art directed all digital marketing materials for Photobucket’s Print Shop (Denver-based start-up). This included email, web, and social assets; product photography; management of Instagram account; website and app design; and brand development and maintenance.

Studio Manager/Designer

Mon Voir Fine Art/Calligraphy
March, 2015 – August, 2015 (5 months)

Managed the website, blog, and e-newsletter of fine artist Jenna Rainey of Mon Voir, including project management and graphic design support for in-house materials.

Projects

Uccellino

Uccellino is the first non-medical, in-home, postnatal newborn resource of its kind. A concept that was born from personal experience of new parents, Uccellino assists clients in working through the first few months of their baby’s life.

I worked with Uccellino to help name the company; design the logo, identity, and website; and serve as a contract designer for the company’s first few months of business.

Uccellino means baby bird in Italian. We chose the name because the business works very closely with each client to help the parents prepare for the baby in their home (nesting), and then, once the baby is born, be there to assist for the first few months. Uccellino’s clientele is upper-middle class to upper class, and we wanted the brand to be familiar to the tastes of the customer. Since launch, Uccellino has been purchased and absorbed into a larger brand.

Fix My Wordage

Fix My Wordage offers writing, research, and editing services across a broad range of topics. Whether you need a contract analyst, contributing author, SEO expert, or an editor with a fine-toothed comb, Fix My Wordage can help. I developed a subtle brand for this boutique business to stand behind and leverage to connect with clients.

Photobucket

As the Marketing Design Manager at Photobucket, I was responsible for brand development and maintenance, as well as concepting, designing, and art directing all digital marketing materials for Photobucket’s Print Shop — the digital photo storing and organizing print store. This included creating email campaigns, web pages and assets, and social assets. I also photographed products for their website and marketing materials, and managed the company’s Instagram account. I led the redesign of the Print Shop’s website, and assisted in designing and building apps for the company’s partnerships with Samsung and Verizon.

FlyOver

Flyover is a wood-fired oven restaurant and cocktail bar featuring excellently prepared Midwestern fare served small-plate style to encourage sharing, conversation, and community at the table.

I worked with owners Adam Wells-Morgan and Daniel Dethrow to develop a cohesive brand identity. I worked with the notion that Missouri is a “flyover” state, combined with the owners’ affinity for classic cocktails and a vintage feel within a modern environment. I illustrated a vintage airplane for the logo to convey a feeling of travel, slow appreciation for experiences, and nostalgia. I created additional, supporting icons of various symbols of state pride for Missouri: a fiddle, donkey, bluebird, and bee.

701 Capital

701 Capital is a real estate private equity firm with a primary strategy of investing in underperforming commercial real estate assets with significant value-add potential. 701 Capital redevelops neighborhoods and creates beautiful, practical spaces that people want to live in.

The team came to me in need of a full brand build out, art direction, a simple website, business cards and a leave-behind. We worked together to develop a logo that reflects 701 Capital’s location-based approach to redevelopment, and clean, modern, no-nonsense aesthetic.

The Unconvantional Life

In July 2016, my boyfriend and I decided to set in motion travel plans we had delayed for too long. We self-converted a van into a home on wheels and took our lives onto the road. I designed a logo for our social media outlets, as well as the website for our blog.

PS Art Consulting - Full Brand, Logo, Website, and Collateral Development

PS Art Consulting brings spaces to life through art. They primarily work with corporate offices, law firms, and hospitals, but also procure art for hotels and private collections.

I developed a cohesive visual identity for the founder, Jennifer Perlow, and then built out the brand through business cards, brochures, a PowerPoint template, and a website.

The brand relies on simple, strong, and androgynous elements to convey a mood that is confident yet relatable and suggests someone you want to build a relationship with.

Morgan has 2 reviews

Professionalism
Quality
Value
Communication

Hank Lawson

Morgan is a marvel. Patient, artistic, thorough, pleasant. She put attractive order to my disorganized materials. Morgan constantly went the extra mile in research, design and answering my questions. She finished up with a tutorial with me regarding how to update my site. Her pricing was so reasonable and her process and result so superb. I’m grateful Morgan was my website creator.

, November 2017

Morgan McCarty
Reply from Morgan McCarty

Thank you for your kind words, Hank! It was a pleasure working with you. You were engaging, presented exciting ideas, and constructive feedback. I also really appreciated your being so punctual and cognizant of our timeline. Thank you for being a wonderful client and collaborator.


Adam Hill

Morgan creates a collaborative experience where ideas and creative direction flow from her designed conversations and questionnaires. I remember seeing her reflecting back my ideas in a way that made me want to engage with this person - and that person was me. I highly recommend Morgan for her vision and gentle interaction which will make all types of people comfortable regardless of their te...

, November 2017

Morgan McCarty
Reply from Morgan McCarty

Thank you so much for the kind words, Adam! I really enjoyed working with you and learning from you. You made the collaborative experience easy by being an engaging and fun communicator! I'm honored to help you showcase your work, and look forward to staying in touch.

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